Whether you’ve just started your business or have already established a steady income, you always need to update and work on your marketing strategy. You have to spare some time to observe how other business owners promote their companies as well as products or services, then use what you’ve learned to help improve your own marketing strategy and increase the outcome of your production.
You may have found all sorts of media that’s worked in the past, but we believe there’s always an opportunity to grow for creative people who think outside the box.
Why do you need explainer videos for business?
If you want to improve your online marketing strategy with new tools, amazing explainer videos are an out of the box solution for you. They combine moving text, graphics, animation, still images and any other media you’d like to use to describe your business. Using an explainer video is a great way to help potential buyers understand what you do without having to read a chunk of text.
When it comes to design, there are a variety of video styles to choose from: whiteboard, motion graphics, 3D animation, kinetic typography and many more.
Essentially an explainer video is an easy way to guide your audience through the origins of your product while keeping them captivated with unique animation, catchy music, and resources of information.
In this blog, I’ll talk about whether you really need one.
CISCO predicted that video downloads would use up 90% of bandwidth by the year 2020, compared to approximately 50% now. This means more and more people are watching videos, which is good news for your company IF you are using an explainer to promote your business.
How do you know if you need an explainer video for your business?
Every business starts when the founders find an idea to solve a problem. Whether you run a construction company, car rental, or book publishing firm — you believe that your business is the best solution for your customers, but remember — you have competitors! How can you assure your potential customers that you offer better solutions than your competitors?
Show them! Don’t Tell
Your potential customers receive many promotional messages from many enterprises. That’s why you have to:
- Attract potential clients to look at what you offer
- Explain to them how your brand works to solve their problems better than your competitors.
These two tasks are not simple.
Basically, people tend to only seek the information they need. An animated explainer video is content that helps you provide that information through a well-written script. Using a quality explainer video for your business can dramatically increase sales and conversion rates. And guess what, your audience will also be able to share your message with other people they know who may need your product.
Explaining something you also sell can be tricky. You want to sell something or deliver ideas to your audience, but mere words can’t explain everything. It can be a difficult task to do if you have a new product or a startup business.
An animated explainer is the best way to achieve the goals above. You can create a video which is informative, yet interesting and fun. You can create a story with characters, play with texts and animated silhouettes, or use another innovative idea! An animated video can help you explain what you do to your audience easily and in an engaging way.
Animated explainers might cost a big portion of your marketing budget because let’s face it, video production is very time-consuming — not to mention the required software licenses. But making an animated video guarantees you a high Return On Investment (ROI).
In short, you should consider creating an explainer video for your business if:
- You want to distinguish your service from your competitors
- You want to excel in video marketing
- You want to engage visitors to your website
- You want to have a strong social media presence (Facebook, YouTube, Twitter, etc)
- You offer new products
- You want to introduce your company
- You want to make your website look awesome (if you put it there)
- You want to deliver ideas which would be better presented through animation
So if you are planning a new company, working on a new product, or thinking about an innovative campaign to maximize your business capacity, including explainer videos in your promotion budget will be one of the best investments you’ve ever made.
We created an infographic that will help you decide quickly whether your business really needs an explainer video. Feel free to embed it on your site, we’ve pasted the embed code just below the infographic!
<div style="clear:both"><a href="https://breadnbeyond.com/articles/does-your-business-really-need-an-explainer-video/"><img src="https://breadnbeyond.com/wp-content/uploads/2017/10/does-your-company-really-need-explainer-video-final.jpg" title="Explainer Videos for Business: Do Companies Need Them? [INFOGRAPHIC]" alt="Explainer Videos for Business: Do Companies Need Them? [INFOGRAPHIC]" border="0" /></a></div><div>Courtesy of: <a href="https://breadnbeyond.com">Breadnbeyond</a></div>
Contact us to see what we’ve got to offer! Our team is made up of professional animators and illustrators with brains full of creativity. Sign up for our newsletter to receive exciting stuff about video marketing, or you can check out our portfolio, watch some of our videos and let us know which ones you love.