In the fast-paced world we live in; no one has the time or patience to read through a long-winded explanation of how your AI technology works. Within only minutes, explainer videos can get your point across quickly and efficiently– no matter how complicated the topic is.
By using colorful visuals and an engaging narrative, explainer videos can capture and hold your audience's attention from start to finish. This type of video does a great job of illustrating how intangible products like AI-powered solutions work– in a way plain text can’t even afford to do.
When it comes to marketing AI-powered products, the key is to communicate how it can help all potential users, from seasoned pros to tech junkies to complete laymen. That’s not a walk in the park for AI companies. That’s where explainer videos come in handy.
An AI company's explainer video can do wonders for its brand awareness and recognition. They are designed to explain a company's products or services in a simple and engaging way.
Explainer videos and SEO go hand-in-hand. It has the potential to help you boost your website ranking. This is because people are more likely to watch a video than to read a block of text.
Explainer videos can effectively communicate the company's value proposition and help persuade viewers to take the desired action, such as signing up for a free trial or subscribing to a service.
Explainer videos can be used as a powerful tool for lead generation. For example, the video can be used as a gated content offer, meaning that viewers have to provide their contact information to watch the video.
Many people still don't know much about AI-powered solutions. As such, an AI company's explainer video can be used to educate laymen about your products. The video highlights key features and illustrates how they work.
If an AI company's explainer video is posted on social media, it can help increase the video's social shares. This is because people are more likely to share a video that they find interesting or informative.