IoT is not really a mainstream topic for everyone. That's why it's crucial for IoT app companies to give a brief, digestible overview of the field using demo videos. When a user downloads the app, they should be able to understand what the app has to offer and how the technology can help them.
App demo videos can be so much more than an app demonstration or step-by-step guide. You can share it on your social media profiles, homepage, landing pages, and even app store platforms to boost download. It's versatile and evergreen content– which can reduce your effort and money for marketing.
Smart homes, smart TVs, and even fitness trackers are some popular applications of IoT. Most companies provide an app to allow users to utilize and learn IoT solutions. With app demo videos, every user knows where to start and how to get the most advantage of the technology.
After a user downloads an app, they expect something that can help them to get started and convince them to keep using it. With engaging visuals and helpful instructions, App demo videos can do both.
IoT users vary, from younger generations to baby boomers. App demo videos can be crafted to be suitable and understandable for users of all ages. You can tailor the messages with the right tone and style.
When an app demo is provided, users don't have to go to the internet to find other information about how to use the IoT solutions and the app. They also don't have to call your support team.
Text-based instructions can be quite overwhelming for users that want to use the IoT solution quickly. App demo videos are well-known for their capability to break down complex topics into smaller, digestible pieces.
With the rise of the IoT industry, you need to make sure that your IoT solutions stand out and are trustworthy. Creating a polished app demo video will show users that you're a professional and legitimate IoT company.
App demo videos can also improve your user experience. If you create a positive user experience, users will have no problem giving positive feedback or reviews and sharing their experiences with family and friends.