Explainer Video for Real Estate Business

Why Choose an Explainer Video for Real Estate Agency

Case Study: Inhaus

How We Achieve This Solution

It’s often the case that people can’t get their hands on their dream home because someone else got to it first. Inhaus emphasizes their strength in making their users the first to know about any open house nearby that fits their personalized criteria. That’s why we chose this feature as an opening line for Inhaus’ explainer video.

Their house-matching feature is also a strong selling point from a user experience perspective, which is why we chose to dedicate a whole scene for it. The rest of the video highlights other selling features and offers such as budget adjustment and 50% rebate. Lastly, we wanted to maintain Inhaus’ modern and minimalistic brand persona throughout the video.

Notable Features from the Video

• In only 1 minute, this video highlights most of the key features that Inhaus offers.

• The opening monolog line for this video highlights the main problem that house-searchers face.

• At 0:15, this video presents how actual interface within inhaus’ personalization screen looks like.

• The characters for this video are designed to look like modern house-searchers (a.k.a millennials) who are the core target audience for Inhaus.

For more precise information about how explainer video like this one can be a powerful lead generation tool for your real estate company, check out this quick guide: Using Videos as the Best Tool in Converting Your Real Estate Leads.

Case Study: Blue Frog Property Management

How We Achieve This Solution

Bluefrog Property Management is unique in the way they approach the market: they have an array of services that are related one to another. Their services connects property renters and property owners -- but since their main target market is property owners, we decided to highlight the benefits that they can get from using Bluefrog Property Management’s service.

Obviously, we used blue as dominant color for this video because it matches their company’s name and logo. In this particular video, we wanted to give a glimpse on how everything will be done from initial meeting with Blue Frog all the way to rent collection and analysis.

If you’re still curious what else we can offer for your real estate company, read more here: Harness Real Estate Video Marketing to Take Your Business to the Next Level.

Notable Features from the Video

• Dominant color blue to match the company’s name and logo.

• This video highlight the cold hard truth from the beginning: “It’s become more difficult for buyers to afford a home today” which is a strong hook to get people’s attention.

• It breaks down the process using Blue Frog’s services in order to help viewers understand how the gears turn.

• Because of the narrow color pallette in this video, we went all out with unique transitions and sound effects throughout the video.

• There are several accidental puns in the Call-to-Actions (CTA) e.g: “... then leap forward and leave your cares behind with Bluefrog”, “So, get a jump on the market.”

Benefits of an Explainer Video for Your Real Estate Agency