Case Study: Blue Frog Property Management
How We Achieve This Solution
Bluefrog Property Management is unique in the way they approach the market: they have an array of services that are related one to another. Their services connects property renters and property owners -- but since their main target market is property owners, we decided to highlight the benefits that they can get from using Bluefrog Property Management’s service.
Obviously, we used blue as dominant color for this video because it matches their company’s name and logo. In this particular video, we wanted to give a glimpse on how everything will be done from initial meeting with Blue Frog all the way to rent collection and analysis.
Notable Features from the Video
Dominant color blue to match the company’s name and logo.
This video highlight the cold hard truth from the beginning: “It’s become more difficult for buyers to afford a home today” which is a strong hook to get people’s attention.
It breaks down the process using Blue Frog’s services in order to help viewers understand how the gears turn.
Because of the narrow color pallette in this video, we went all out with unique transitions and sound effects throughout the video.
There are several accidental puns in the Call-to-Actions (CTA) e.g: “... then leap forward and leave your cares behind with Bluefrog”, “So, get a jump on the market.”