How We Achieve This Solution
It’s often the case that people can’t get their hands on their dream home because someone else got to it first. Inhaus emphasizes their strength in making their users the first to know about any open house nearby that fits their personalized criteria. That’s why we chose this feature as an opening line for Inhaus’ explainer video.
Their house-matching feature is also a strong selling point from a user experience perspective, which is why we chose to dedicate a whole scene for it. The rest of the video highlights other selling features and offers such as budget adjustment and 50% rebate. Lastly, we wanted to maintain Inhaus’ modern and minimalistic brand persona throughout the video.
Notable Features from the Video
In only 1 minute, this video highlights most of the key features that Inhaus offers.
The opening monolog line for this video highlights the main problem that house-searchers face.
At 0:15, this video presents how actual interface within inhaus’ personalization screen looks like.
The characters for this video are designed to look like modern house-searchers (a.k.a millennials) who are the core target audience for Inhaus.
For more precise information about how explainer video like this one can be a powerful lead generation tool for your real estate company, check out this quick guide: Using Videos as the Best Tool in Converting Your Real Estate Leads.