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Microinteractions

A good brand always pays attention to at least two things in their offering: features and details.

The features or benefits may justify the users to make a purchase, but details are the ones that keep them there.

One of the details that have tremendous potential of winning users, yet it’s often overlooked, is the use of microinteractions a.k.a micro animation.

Add visual candy to make your user interface better, easier to understand, and fun! Take your user experience to the next level with small interaction moments with the right animation.

The Right Tools for The Right Tasks

Micro-interactions: Simply Explained

Despite the lesser-known name, you're engaging with micro interactions more often than you think without even realizing it. It's small and subtle, but functional animations that assist users by providing visual feedback and put emphasis on engagement in user interface.

Create a More Delightful Experience

A small, little movement in micro interactions makes the experience for the user feel very memorable and impressive. It adds a little something extra on the screen, something that makes you smile, and maybe let your heart skip a beat. When you successfully create such a delightful user experience, your product will easily retain more customers.

Make the Interface More User-Friendly

Micro-interactions are known to do a great job in enhancing the workflow and ease of use. That’s why it’s a crucial part when it comes to user-friendliness. It lets users know whether their actions are being processed correctly or not. It would be much easier for users to be aware of what is going on within the user interface.

Why Does It Matter?

If microinteractions are only tiny design elements, why do we have to care about them at all?

Just imagine when you clicked a "like" button, and there was nothing happening: no little motion that filled in, no color, not a thing. You'll be wondering if it works or not. And if it was me, I'd start getting anxious "Did it work?" "Do I have to click it again?"

That's where microinteractions come in handy, in the form of a visual cue. It's the tiny details that make an app work great. Micro-animations make it possible to explain many things without words. It gave direct visual feedback to users.

To get more specific, here are some essential functions of micro interactions for website or app design:

Delight the users, giving them an impressive browsing experience

Communicating status and providing visual feedback

Enhancing the sense of direct manipulation

Helping users to see the results of their actions

How You Can Use It?

Most micro interactions used served more than one purpose; improving UX is one of the main reasons.

In this case, you can use micro interactions to subtly convey system status, prevent mistakes from happening, and provide interactive feedback so that the user can see the results of their actions.

The key here is to help users find it easier to interact with your product or website.

Sometimes the smallest things have to shoulder the biggest responsibilities, which also applies to microinteractions.

Even with a little motion and mostly goes unnoticed, microinteraction plays a crucial role in website or app design. It makes the experience between your product and users more fun, easy, and effective.

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Benefits of Using Microinteractions

Boost Intuitiveness and Usability

Micro-interactions are well-known for their ability to improve your UX and overall user experience. It means that it would also be a perfect tool to boost your product or site’s usability and intuitiveness.

Improve My Product’s Usability

Make the Interface More Humane

The idea behind creating micro interactions is to humanize the experience, and humans love being fun. It helps users feel connected and personal towards your interface.

Humanize My User Interface

Increase User Engagement

Subtle movements such as bouncing notification icons are enough to grab users’ attention. Some designs are fun and quite addictive, tempting users to be more addicted to your product or stay longer on your website.

Engage More Users

Provide Minimization

Micro-interactions make tiny movements that are similar to human gestures, which will help users understand what’s going on without the use of overwhelming supporting text for any explanations.

Minimize User Interface

Create WOW Moments

Well-crafted and well-used micro interactions will help to create wow moments. It is when a user establishes that your product or website is the right fit for them.

Create the Wow Factor I Need

Improve User Interactions

Most micro interactions are used to delight users, as well as spark users’ curiosity and encourage them to make more interactions with your interface.

Make My Product Delightful

Where to Land Micro Animations in Projects?

We've talked about what is a micro animation and why it's important in designing user interface. Now, we're about to go even deeper with more real-life examples to inspire your next project.

Action Buttons

Send, save, download, add, remove, open, close, submit.

Those command buttons are necessary for any website or app design, but it's in your hands to make them more captivating. Micro interactions are mostly used to leverage these action buttons.

The color, shape, size, and animation should be in perfect harmony with your design. The transformations from one form to another should look as natural as possible.

As you can see from the example, when you click on the submit button, you'll see a process of submitting taking place through an animation. Here, microinteraction lets the users know that their action was accepted, giving them more confidence in further usability.

Create Interactive Action Buttons

Fill In a Form

It may be such a repetitive task for users to type their username and password just to log in to their new accounts. Adding micro interactions helps to make it much more exciting.

With such a design, you can make the login form much more straightforward with less footprint. You can also be alerted to recorrect fields (if there was an error) by a little animation, which is much more appealing than the dry message "Please check your password and account name and try again."

Design Better Forms

Confirming a Process

Most users find it boring when they have to wait while the page is loading. But, with micro interactions, it becomes a fun activity with a physiological reward, such as when you are shown the progress of completed data.

Looking at the example, the users get a visual "report" of the process of their action. Also, the little animation can prevent them from feeling impatient.

By representing the status of a process in real-time, users know where things are up to and how long is remaining. If there's an error, they can respond to it immediately. And if everything goes well, they'll also want to get that satisfaction as soon as the process is completed.

Improve Users Experience

Notifications

The notification that pops up every day on your smartphone is a microinteraction, as it notifies you of a new message or email and encourages you to click to view it immediately.

If your users are receiving any type of notification from your website, a microinteraction must be involved. It makes it easier for you to catch the user's eyeballs and shows them that there is something important they need to check out.

A bell with a little red dot is one of the most-used icons for notifications.

Grab My User's Attention Faster

Error Alert

A broken link or a removed page may cause an error on a website. In such cases, every savvy designer knows that they can't always avoid those errors. But, when the errors appear, they know how to make it less painful for users by using microinteractions.

As you can see, even with just a tiny motion from an exclamation mark, you clearly show that you want to treat the users with all tenderness and kindness. The microinteraction above sweetens the pill of finding yourself in the wrong place and can even make it memorable, as well as shareable.

Create Friendly Error Alerts

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