Case Study: AmTrust For the Opioid Epidemic
How We Achieve This Solution
AmTrust introduces its new solution for the opioid prescription crisis that often happens to employees. The narrative was set up with a strong introduction and established the main characters to tell a relatable story from the beginning. This is an effective way to catch the viewers’ eyes and perk up their ears from the first few seconds.
In the middle of the video, the viewers will listen to a brief explanation about how a prescription crisis can occur to some injured employees. It makes them more well-aware of the epidemic.
Then, the main highlight is what AmTrust offers to decrease opioid usage, improving injured employee outcomes, and reducing claim costs with a well-structured script that has a stunning sense of flow.
Notable Features from the Video
A compelling, heartfelt storyline makes it easier for the viewers to get a solid grasp on what the service is all about.
A fine-tuned script that flows in a logical pattern to make it meaningful, and compelling enough to retain viewers.
A casual, conversational voice-over encourages viewers to get immersed in the story and persuades them into liking the AmTrust services – tempting them to make an informed purchase decision.
The valuable information about opioid addiction makes the video more factual and less of a hard-sell.