Case Study: Mandarin Minds
How We Achieved This Solution
The first thing that came across our mind before we made this video is: “How do we differentiate Mandarin Minds with other mandarin courses?”
The idea of using cartoon characters that tell a compelling story shows consistent results during our brainstorming sessions, and the client accepted our proposal.
We decided to use a casual, easy-to-listen narration so the parents can easily understand what makes Mandarin Minds a worth-considering online mandarin course for their children. Using relevant uplifting background music went well with a friendly voice over.
Within a minute, the video concisely delivered all key benefits of Mandarin Minds seamlessly.
Notable Features from the Video
Addressing the problem right from the first line to catch the target viewers’ attention quickly.
A dynamic cartoon animation presented in vibrant colors to keep the viewer engaged.
A straight-forward explanation with the conversational tone of voice-over shows how the Mandarin Minds handles problems.