When was the last time you bought a product online? I signed up for a 3-month Spotify plan just now.
I’m sure you’ve signed up, downloaded, or tried out apps and services online – probably more than you care to count. You’ve got newsletters coming to your inbox every week and notifications on your phone from many apps you’ve installed.
Do you realize how it all happened? The answer is Call to Action or CTA for short.
Well, it’s not really an accurate answer. Let me explain.
The production process that those companies have gone through in convincing you to use their products is meticulous. There are many contents, emails, pictures, and videos involved in building a marketing funnel. But I assure you, CTA plays a major role in getting you on board.
As a marketer or owner of a business, you need to understand the elements of different types of CTA and how each of them works. I have scoured the Internet to find hundreds of CTAs from every single company that I can think of – and to my surprise, all of them can be divided into a handful of different categories that all adhere to best practices for writing a blog post and weaving in highly contextual, effective CTAs.
In order to better explain how these CTAs work, Breadnbeyond teamed up with Milkwhale to visualize my research into an infographic. Check out the 5 Most Used Types of Call to Actions on The Internet:
(P.S: there’s an embed code on this call to action infographic, at the bottom of the page)
<div style="clear:both"><a href="https://breadnbeyond.com/articles/most-used-cta/" target="_blank" rel="noopener"><img src="https://breadnbeyond.com/wp-content/uploads/2018/most-used-CTA.jpg" class="img-embed" title="The 5 Most Used Call-to-Action Designs on the Internet [INFOGRAPHIC]" alt="The 5 Most Used Call-to-Action Designs on the Internet [INFOGRAPHIC]" width="800" height="11182" border="0"/></a></div><div>Courtesy of: <a href="https://breadnbeyond.com" target="_blank" rel="noopener">Breadnbeyond</a></div>
That’s been the five most used CTA designs you can find on the internet. Here’s one last piece of advice: if you want to make sure a CTA design works well, you need to test it.
You can compare two versions of CTA designs to market your product and find out which one performs better. You can also make some adjustments in terms of their placement, size, color, or microcopy to attract your audiences’ attention even more.
The effectiveness of the CTA itself can be measured by a few metrics, from clicks to the number of subscriptions or leads.
If you want to learn more about CTA design, we have an ultimate guide for you! You can download it by simply clicking the banner below: