App onboarding is your first chance to make a good impression and show off to your users. Using videos allows you to simplify the whole process- so users won't be overwhelmed. The more frictionless the onboarding process, the more users are likely to use your app.
Some people just downloaded an app and immediately deleted it because they don't know what to do with it. App onboarding videos show new users the ropes, from highlighting key features to providing contact information. New users understand what the app is all about and how to actually use it.
Great user retention starts with a well-planned onboarding experience. In-app onboarding videos will not only introduce your app to new users but guide them through features they might like. When they can see the value of your app from the get-go, they'll stick around.
A fantastic way to welcome users to your app and give them the confidence they’re in the right place is by providing a short, personal welcome video. They will feel valued and be convinced to learn more about the app.
User app onboarding videos can be accessed 24/7. Your support team will no longer have to deal with answering the same basic questions most users ask. They can use their time for more important tasks.
You can use app onboarding videos to try to break down the specific steps a user needs to take to achieve their desired outcome. When new users know straightforwardly how your app can help them, they will continue to use it.
App onboarding videos make it so much easier for new users to learn your app at their own pace. They can rewind and pause the video to make sure that they understand what's being taught.
You want to equip users with enough knowledge to take the first meaningful step in their onboarding. With user onboarding videos, you can give them the confidence to use the app. That's where you set fully engaged users and much less churn.
Onboarding videos are an excellent way to make your product feel more real by offering a ‘human face.’ The stronger the emotional connection and user engagement, the harder it is for new users to abandon your app.