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Explainer Video for Apps and Software Business

The app and software industries are experiencing rapid growth as a result of the rise in popularity of smartphones and computers in a global marketplace. It goes without saying that competition within the software development industry is fierce across every major operating system (eg. iOS, Android and Windows).

Using an explainer video to introduce software or an app can make your product or service more accessible for your target market, as well as help familiarize your existing audience with new features.

Why Choose an Explainer Video as an App or Software Development Company?

An animated explainer video can also act as a tutorial for users.

A visual introduction to software or a new app helps to convert new users and get them to stay.

An explainer video also helps to familiarize new users with the user interface (UI) of an app or software.

An explainer video is visual, which is crucial when showcasing an app and selling its features.

Case Study: Fanapptic




Animated Explainer Video





Watch video of Fanapptic

How We Achieved This Solution

Fanapptic is an app development software targeted to influencers, so we thought: “Where do big shot influencers publish their content?”. We decided to use YouTube and Instagram since those two are the hottest platforms at the time of writing. Fanapptic offers a platform to streamline content from many different social media in one place – so we made sure to put that up front in the video. The rest of the video was details on features that are accessible with Fanapptic.

Notable Features from the Video

  • We chose Instagram as the main social media that Alex uses because it’s where most influencers are active daily.

  • Majority of this video was about explaining how Fanapptic works and the benefits that could be gained from it.

  • Despite its rich feature, Fanapptic is free. And we made sure to highlight that with a screen-sized button at 0:35.

  • There are almost 20 different style of transitions used in this video.

Case Study: PawHi - A Pawsome Community Where Dogs Are Family!




Animated Explainer Video




Website, Facebook

Watch video of PawHi

How We Achieved This Solution

PawHi is a one of a kind platform that connects dog lovers, can it get more wholesome than that?

The first thing that we had to figure out was how to communicate this wholesomeness to viewers. We decided to use pastel colors for our palette and combine as many colors as possible without ruining the aesthetics of each scene. For the music, we chose the liveliest track that we have in our library to further amplify the joyful message of the video.

We spent most of the video building a scenario that PawHi will be helpful in. After the 0:50 mark, we began to talk about the features that PawHi wanted to showcase -- and that’s pretty much it!

Notable Features from the Video

  • Dogs! We decided to feature many breeds of dog in the explainer video.

  • The combination of colors in this video is one of our favorites.

  • Due to the overall joyful tone, this video is easier to digest by viewers.

  • One of the characters in 0:49 is a visual representation of our illustrator, who drew everything in the video!

Benefits of Using an Explainer Video as an App or Software Development Company

Showcase the Real Use Case of Your Apps

There are millions of apps available on various marketplaces right now. An animated explainer video helps to demonstrate and illustrate the real-life situations where your apps can be useful. Our explainer videos help you deliver a better first impression and get more users compared to using a text-based campaigns. In fact, 81 percent of people only skim the content they read online, while videos attract 300 percent more links than text-only posts.

Get More Users

Onboard New Users

An animated explainer video can be designed to include a short and essential tutorial that users may need to use your app optimally. Humans are naturally visual learners. In fact, 90% of information in our brain is visual. Having a visualized introduction for your apps that includes a visual tutorial? Perfect combo to inscribe your apps in people’s memory!

Start Visualizing Your Apps

Spark an Viral Online Discussion Loop

A short and sensational video has a better chance at entering a viral loop among Internet users. Our animated explainer videos have all it takes to qualify as share-worthy content: a nice animation, relatable storyline, short duration and ultimately your innovative apps!

Share Your App Online

Highlight the Unique Features of Your Apps

There is a great chance your app is not the first in the industry. But no doubt your app has unique features that other apps don’t. Leverage the uniqueness of your app to beat the competition by highlighting unique features using one of our custom-made animated explainer videos, made from scratch just for you!

Win the App Market

Build a Loyal Flock of Users

Animated explainer videos can be used as a user-nurturing tool. You can use an explainer to introduce the latest updates and extra features that you add to your apps. Or create animated screencast tutorials to keep new users from leaving your app because they’re too complicated!

Build Your User Base Now

Deliver a Simple Explanation for Your Sophisticated Apps

You can’t help showing off all the useful features in your apps. However, introducing so many features at once is a nightmare for first-time users, also known as Information Overload! Our animated explainer videos will help you simplify the process of introducing your feature-rich apps by cutting out unnecessary words and turning them into memorable visual cues!

Create an Explainer Video

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