Case Study: PawHi - A Pawsome Community Where Dogs Are Family!
How We Achieved This Solution
PawHi is a one of a kind platform that connects dog lovers, can it get more wholesome than that?
The first thing that we had to figure out was how to communicate this wholesomeness to viewers. We decided to use pastel colors for our palette and combine as many colors as possible without ruining the aesthetics of each scene. For the music, we chose the liveliest track that we have in our library to further amplify the joyful message of the video.
We spent most of the video building a scenario that PawHi will be helpful in. After the 0:50 mark, we began to talk about the features that PawHi wanted to showcase -- and that’s pretty much it!
Notable Features from the Video
Dogs! We decided to feature many breeds of dog in the explainer video.
The combination of colors in this video is one of our favorites.
Due to the overall joyful tone, this video is easier to digest by viewers.
One of the characters in 0:49 is a visual representation of our illustrator, who drew everything in the video!