How We Achieved This Solution
Finalytics is a niche service that aims to help medical facilities and professionals claim their insurance receivables on time. Since their target market is already clear, we decided to begin the video by addressing the medical provider directly. We proceeded to list their issues and outline the ways that Finalytics can solve them, rather than beating around the bush. We made sure to highlight the notorious labor-heavy insurance revenue cycles that require manual data input.
This is where Finalytics offers a helpful solution as an automated insurance revenue cycle platform. Finalytics’ great business model itself is what makes this video such high impact and engaging for their target market.
Notable Features from the Video
Because of the tempting offers given by Finalytics, we decided to create the visual to complement the narration to amplify its effect.
This video can be broken down into only two halves due to the abundance of issues to address and features to highlight.
In the first half of the video, we focused on showing viewers the issue with manually entering information each insurance revenue cycle. The intention here was to amplify the impact of Finalytics’ introduction.
The second half of this video explains how Finalytics works along with various features that come with it.