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Explainer Video for Blockchain and Cryptocurrency

The Cryptocurrency industry is growing exponentially and it’s even more complex than you think. The competition within the industry is just as complicated as the technology behind it. There are new ICO’s, trading platforms, and conversion portals launching around the world.

As the Blockchain market is blooming, more newcomers are arriving from the non-tech-savvy side of the world. Companies in the industry have to make themselves presentable to the world.

Introducing, animated explainer videos.

Why You Need an Explainer Video for Your Blockchain and Cryptocurrency Company

Using an explainer video in the cryptocurrency sector can be especially helpful as it can help provide a viewer-friendly description of complicated Blockchain-based innovations.

Colourful animation helps people to understand the concepts behind the product, rather than getting overwhelmed by complicated industry-related jargon.

Their short, bite-sized format helps to simplify the concept of cryptocurrencies and blockchains, making them easier to comprehend, despite their complexity.

As an eye-catching visual content, explainer videos are handy to reach a wider market for Cryptocurrency and Blockchain based services.

Case Study: Zeux

Client:

Zeux

Style:

Animated Explainer Video

Duration:

1:35

Placement:

Facebook

Watch video of Zeux

How We Achieved This Solution

We started the video by addressing the most common issue with investing in blockchain and cryptocurrency: confusion and hassle. There are many different apps that people need to use to manage and put their digital money to use. After making sure that all problems were properly introduced, we brought in Zeux. We created this video with the purpose of highlighting all of Zeux’s functionality in a fast-paced showreel to induce a hype to interested viewers.

Notable Features from the Video

  • Majority of this video was created in 3D-style animation.

  • Due to the rich features of Zeux, we had to compress each section into a 3-5 second period.

  • The music we used in this video was designed to build a hype gradually from start to end.

  • The screens you see at the end of the video are Zeux’s actual user interface.

Case Study: Plutus

Client:

Plutus

Style:

Animated Explainer Video

Duration:

1:14

Placement:

Website, YouTube

Watch video of Plutus

How We Achieved This Solution

We are fully aware that cryptocurrency is such a complex topic to understand. That's why we rely on simple yet elegant animation to break down what Plutus offers in the cryptocurrency industry.

The motion graphic animation used in this video explains how Plutus integrates cryptocurrencies into everyday life concisely, without having to cram every little bit of information down the viewers' throat.

The detailed sound effects emphasize what's on the screen and are used to engage viewers, tempting them to watch the video all the way through.

Notable Features from the Video

  • Fine-tuned and concise script makes the whole information on the explainer video much more digestible.

  • Key messages and value propositions are placed in the first 20 seconds so it can grab more eyeballs and perk more ears up form the get-go.

  • Calming, relaxed voice-over makes the narration easy-to-listen, helping viewers to understand what Plutus is all about.

  • At the end of the video, there's a clear CTA to guide viewers on how they can purchase and enjoy the service.

Case Study: Tokky - Redefining the Gift and Discount Card Industry

Client:

Tokky

Style:

Animated Explainer Video

Duration:

1:30

Placement:

Website

Watch video of Tokky

How We Achieved This Solution

For this project, we went with one of the most proven storytelling methods: problem - solution approach. With a complex topic, like blockchain technology, Tokky needs a simple, unsophisticated storyline that actually can help them to convert.

We start lightly with how gift card industry is bloated and reeks of growing cost, and then explain how blockchain technology can help to ease the burden by eliminating costs, without compromising the security.

Notable Features from the Video

  • Tokky needs people to easily recognize their branding. To do that, we created colorful scenes, characters, and settings that would resonate with Tokky’s audience.

  • It can be tempting to go into too much detail when you’re explaining blockchain technology as there are so many concepts to explain, we produced a script that’s quite long, and then condense it to a 1:30 second video.

  • With it’s “sophisticated” concept, we created a balanced pastel color palette with a hint of lavender and salmon color that remained consistent throughout the entire video.

Case Study: Multi

Client:

Multi

Style:

Animated Explainer Video

Duration:

1:05

Placement:

Website

Watch video of Multi

How We Achieved This Solution

Multi is a margin-first digital asset trading platform. With this animated explainer video, the company has taken its marketing game to the next level.

It's hard for some of you to understand cryptocurrencies entirely right off the bat. But, with the help of motion graphics animation, the explanation can be seamlessly simplified so viewers can retain it better.

With all other cryptocurrency services out there, we're aware to make multi stands out among its competitors. That's why we use a unique color palette to attract viewers' attention and keep the explanation as concise as possible to make them stay.

Notable Features from the Video

  • Using very basic sentences, the narration utilizes the visuals to guide the viewers to understand the content.

  • The conversational voice-over makes it easy to explain all features painlessly and deduce how exactly multi can benefit its user.

  • The numbers that show on the screen can help the viewers to remember the crucial information.

  • The uplifting background music really sets the vibe. It's inviting and heartening to listen to, while also being ideal for every scene.

Benefits of an Explainer Video for Your Blockchain and Cryptocurrency Company

Convert Your Website Visitors Into Investors

In the cryptocurrency world, people keep browsing for new ICO’s websites and cryptocurrency related portals like trading, mining and exchange platforms in search of a beneficial investment. With an animated explainer video, you can explain the process and stages to invest in your ICO and convince them to take the next step!

Start Converting

Spark Excitement to Your ICOs

Seeing is believing. People are reluctant to pay or invest if they’re not convinced. Show people what your cryptocurrency product offers and you will be surprised. Nine out of ten people find that seeing a product video online helps in deciding whether or not they will spend money on a product – and 73% of them make a purchase after seeing a product video. You should be able to draw the conclusion here.

Start a Buzz for Your ICO

Simplify the Blockchain Technology for a Better Pitch

Saying that Blockchain technology is complicated is an obvious understatement. Many people who are interested on investing in crypto startups are afraid because they don’t know how cryptocurrency works. Convince them to invest in your ICO and get them to use your trading platform using explainer videos. Each of our videos are designed to help people understand a product and how it works in a simple and entertaining way.

Get an Explainer Video

Engage Cryptocurrency Investors to Join Your ICO Airdrop

There are hundreds of ICOs out there and if yours has no way to be noticed, you won’t get enough investors. Our animated explainer videos are multi-platform tools that you can use to spread the word about your coin and everything exciting about it anywhere on the Internet.

Gain More Investments

Showcase the Superiority of Your Blockchain-based Apps

Blockchain technology has many features that the current banking systems are lacking. If you build an app based on Blockchain technology, make sure to include all features in a detailed list of benefits. Our animated explainer videos can help you put a spotlight on features that your Blockchain-based solution does better than the rest of your competitors combined.

Start Creating a Video

Establish a Strong Presence Where Your Audience Is

The majority of cryptocurrency startups don’t gain significant traction because they spend their resources building a presence in the wrong place. Conduct your research before hastily starting any marketing campaign. Our animated explainer videos are multi-platform tools with superb ROI that can be used on virtually any marketing platform on the Internet!

Get a Superb ROI

Interested in producing a video?

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