It’s crowded in the healthcare industry. Every savvy healthcare provider makes sure to leave no stone unturned when it comes to building a brand presence and establishing a solid audience base. Event videos can make you appear as a professional they can trust and are comfortable interacting with.
When you show exciting footage from your previous healthcare event on a video, it will encourage more people to attend the next one. In the healthcare industry, this opens an opportunity to reach out to more audiences and introduce them to your healthcare solutions.
For maximum exposure and longevity, you need to make sure that you get the most out of your special event to create top-in-mind awareness and improve the bottom line. Event videos offer you an opportunity to remove the "white coat factor" and engage a target audience more meaningfully.
Event videos are a versatile marketing tool. After all, capturing your event on video is a hassle-free way to make your event last and a highly cost-effective way to spread brand awareness, brand engagement, and brand authority.
Event videos can be used before, during, and after an event to boost your promotional efforts, marketing efforts, lead generation efforts, and more. You can also cut them down into clips and share them on social media platforms.
With a video, your healthcare event will exist in perpetuity. People can see you hold an event and see what happened for years and years to come without having been there. This way, they have an idea of your company culture.
All the potential leads you can get from the event (in the form of emails added to a contact list or business cards you were given for a raffle) can be followed up using event videos. Even when your event is over, video can keep all the information offered alive.
Videos, in general, can be a powerful addition to your SEO effort. This digestible type of content can deliver value in a more engaging way– compared to plain text. When you have an event video on your website, you have a higher chance of appearing on the top page of SERPs.
Event videos are how they can be used throughout the entire buyer’s journey, not just in targeting potential audiences who don’t know who you are but also targeting the ones at different stages of their purchase decisions.