Blockchain topics can’t be a lot to comprehend. But, by combining both visuals and audio elements, app demo videos give potential users an understanding of how to utilize the blockchain-powered app. They don’t need to be a tech junkie to get the most of all features provided.
When an app demo video is provided, you can get more mainstream users' attention. Even a person who has no idea of the whole concept of blockchain technology can have an insight into how your app can benefit them at some point. That’s when you increase user retention.
Blockchain-powered apps can be intimidating for some mainstream users. Some of them even choose to bury their head in the sand when the topic comes up to them. With app demo videos, all features and overall benefits of an app can be easily digested– making them interested in downloading it.
App demo videos might be a must-have type of video on the top of the funnel. But the usage of it doesn’t stop there. You can use the video for other purposes, landing page videos, newsletters, social video content, etc.
Screencast animation and motion graphics are often involved in making the whole step-by-step guide more enjoyable and easy to follow. Engaging potential users is key for user retention and loyalty.
Your unique selling points are what make you unique. With tons of blockchain companies and apps out there, app demo videos can be a great medium to show how your app is different from others in the market.
Providing potential users with engaging app demo videos means that you care about their experience in interacting with your app. A positive first impression can lead to user loyalty– which is crucial for extending the lifespan of your blockchain app.
App demo videos can be a great addition to the app onboarding process. It shows new users the ropes and makes them understand how the blockchain app actually works. That’s where successful onboarding starts.
When we talk about blockchain topics, younger audiences might be dominant. Whoever you try to appeal to, app demo videos can be tailored for your target users. You can use style and narration that is relevant to them.