A long instruction that requires a customer to learn a lot after they invest in IoT is a quick way to increase churn rates. Onboarding videos break down complex and intimidating step-by-step instructions, helping even a completely new customer understand how to utilize the product smoothly.
It can be quite challenging for new IoT customers to understand what features can make their lives any easier. Customer onboarding videos come in handy in demonstrating how each feature works and how customers can benefit from it.
For many IoT customers, the onboarding process can be more like a chore. Those 50-page user manuals can’t simplify complex instructions enough. When an onboarding video is provided, you can make the whole process seamless– therefore, you can reduce the churn rate.
An onboarding video is a versatile and evergreen type of content. Not only for the onboarding process, but you can also use the video for social media content, email newsletters, and even offline events.
Every customer has their own learning style. With a customer onboarding video, you enable them to self-paced learning. Meaning it makes learning flexible and lowers on-site onboarding costs.
A customer onboarding video can be an ideal tool to represent your brand's purpose, mission, and core values– creating consistent company messaging. This way, you can build a rapport with other potential customers.
When a customer onboarding video for IoT solutions is provided, it shows your customers that you value them and want them to stick around. With the right style and tone, you can use it as a tool to evoke their emotions.
Not only do customer onboarding videos cut the onboarding costs, but they also speed up the process and improve customer productivity. The combination of both visuals and audio can make the instructions more digestible.
First impressions are crucial for customers to decide whether they should continue using the IoT solution or not. Onboarding videos show them the ropes and give them reasons why they should stay.