When using an educational product, customers need to make sure they have the help they need at their fingertips. Onboarding videos are highly accessible and shareable. Customers of all background knowledge can access it on any device, at any time, anywhere.
Customer onboarding videos may seem like a perfect addition to the top of the funnel in the buyers’ journey. It can be so much more than that, though. You can use the video for your social media, landing pages, homepage, and even email newsletters. It’s an evergreen investment.
The sky’s the limit when it comes to crafting customer onboarding videos. You can use the style and tone of voice-over or even add some animations that match your target customer's preferences.
The combination of both engaging visuals and narration can help new users get used to products and services faster. This can help them shorten the complex onboarding process and get started quicker.
When you have customer onboarding videos, it would be so much easier for you to catch more eyeballs– especially when you market your product or service at education fairs or events.
When you let new customers understand what they can get from your products or services right off the bat, you give them valid reasons why they should stay. This is how you can make them stick around.
With a customer onboarding video, you don’t need your customer service team to give one-on-one training for new customers. The video can help you eliminate those mundane and costly tasks.
A well-crafted onboarding video shows your customers that your business is a professional in the field and worth investing in. In other words, it makes your educational solutions stand out from competitors.