The majority of social media networks that we’re familiar with started as websites where you can interact with each other, e.g, Twitter and Facebook.
Nowadays, the most popular social media are available, and even more enjoyable, on our smartphones.
With the advent of TikTok marketing, the landscape is going to change and shift towards more vertical videos.
Why Vertical Videos in the First Place?
Take a look at some popular social media features like Instagram Stories, Facebook Live, YouTube Shorts, and even TikTok. What do they have in common?
They’re all vertically oriented-videos!
The trend is clear – vertical videos are on the rise. And there’s a good reason for it.
In a world where we consume more and more content on our mobile devices, it only makes sense to produce videos that can be easily viewed on those same devices.
But that’s not the only reason you should be considering vertical video for your next project. Here are a few more reasons why it’s time to jump on the vertical video bandwagon:
It’s More Engaging
Research has shown that people are more likely to watch a vertical video all the way through than a horizontal one.
This makes sense when you think about how we use our phones – we hold them vertically more often than not, so it’s more natural for us to watch videos in that orientation.
It Takes Up More Screen Space
When a video is played in horizontal mode on a mobile device, it leaves a lot of unused space on either side of the video.
But in vertical mode, the video takes up the entire screen, making it more immersive and engaging.
It’s More Shareable
People are more likely to share a vertical video than a horizontal one because it’s easy to view on a mobile device. And when your video is shared, that’s free advertising for your business or brand!
It’s Easier to Produce
You don’t need special equipment to shoot a vertical video – just your phone! This makes it easy and affordable to produce high-quality videos without breaking the bank.
Why Is It Time for Vertical Videos?
Our day-to-day activities online, such as checking emails, posting updates, and watching videos, are gradually changing from desktops to smartphones.
In fact, Cisco predicted that globally, mobile data traffic would increase sevenfold between 2016 and 2021.
Research in 2020 also proves that mobile internet usage is higher than desktop.
As marketers, you might be aware of the situation and thinking about how you can make the change from your current marketing methods to a more mobile-oriented one. We’ve mentioned it slightly before.
So, one of the best ways to approach an audience who use their phone a lot is through vertical videos. Again, we can see that TikTok marketing will also have a huge impact in the upcoming years.
Vertical Videos for Marketing: the Infographic
Here at Breadnbeyond, we see the marketing and creative video creation industry as overlapping industries.
Naturally, we looked into this vertical video syndrome phenomenon.
We put together an infographic containing several sections of everything you need to know about vertical videos as marketing tools.
In this infographic, you can find everything you need to know about vertical videos as marketing tools. Check it out!
<div style="clear:both"><a href="https://breadnbeyond.com/articles/vertical-videos-marketing/" target="_blank" rel="noopener"><img src="https://breadnbeyond.com/wp-content/uploads/2013/04/Vertical-Videos-Infographic.jpg" class="img-embed" title="The Ultimate Guide to Vertical Videos for Marketing [INFOGRAPHIC]" alt="The Ultimate Guide to Vertical Videos for Marketing [INFOGRAPHIC]" width="800" height="11447" border="0"/></a></div><div>Courtesy of: <a href="https://breadnbeyond.com" target="_blank" rel="noopener">Breadnbeyond</a></div>
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