An explainer video should be able to quickly and easily show viewers what your app does, how it works, and what value it can provide. This is especially important for apps that have complex features or purposes, as it can be difficult to understand everything just from reading text.
In today's crowded app marketplace, it's important to do everything you can to make your app stand out. A well-made explainer video will leave a lasting impression on viewers and can help them remember your app when they're searching for something similar.
In-app purchases, subscriptions, and ads are all common ways to generate revenue. But if users don't understand the value of your app, they're less likely to make a purchase. An explainer video explains exactly what value your app provides and why users should consider paying for it.
An explainer video on your website or social media channels can help draw attention to your listing and convince people to download your app who otherwise wouldn't have found it.
An explainer video can help boost your app's conversion rate by persuading viewers to take the next step. A video that effectively showcases your app's features and value is more likely to convince someone to download it than text or images alone.
An explainer video can encourage users to keep using your app by showing them all the features and benefits they may not have realized were available. It also highlights new features or updates that users may not be aware of.
If you're not sure how users are responding to your app or if there are any areas that could be improved, an explainer video can help you get this feedback. You can post your video on social media or forums and solicit feedback from viewers.
An explainer video can help you reach a wider audience by making your app more accessible to those who may not be familiar with it. An explainer video can help you reach out to potential users who may not be familiar with that market.
When potential users search for apps like yours, an explainer video is more likely to catch their eye than text or images alone. It improves your app's click-through rate, which is a factor that is used to determine your app's search ranking.