Your value propositions are mostly the reason why users want to buy your IoT solutions. Explainer videos illustrate how everything works, highlight notable features, and even showcase how a user can get the most out of the IoT solution. All of these can’t be done using plain text or static images.
Carefully monitoring your competitors is one of the most crucial things in every business. By incorporating explainer videos into your IoT marketing arsenal, you can separate yourself from the competitors. It takes your social media, newsletters, website, SEO, and PPC campaigns to the next level.
While IoT basically describes the billions of physical devices all around the globe that are connected to the internet, some IoT companies still struggle to connect their potential users with their brand messages. Explainer videos come in digestible chunks to help you with this.
Connectivity is key when it comes to marketing an IoT solution. You can create a more meaningful connection with your potential users using an explainer video, as this format is highly shareable across digital platforms.
Not everyone is a tech junkie. But explainer videos can help you reach out to more mainstream users and make them understand the value of your IoT solution. Thus, you can convince them to hit the purchase button.
Think of your explainer video as a 24/7 salesperson. When you put them on your landing pages or social media profiles, you have opportunities to introduce your IoT solution to your potential users from anywhere at any time.
Telling stories is a new generation of digital marketing. Stories will never be too odd or outdated. Explainer videos offer a powerful medium to help you craft and deliver stories, making your IoT solution more approachable and relatable.
Whether you need to capture an interface of an IoT app or explain how exactly your IoT solution can make users' lives any easier, explainer videos can help you illustrate it in a way those real-life cameras can’t capture.