I’ve been in this industry since 2008, and I’ve seen tiny studios create incredible work while much larger agencies completely miss the mark. I’ve also watched trends come and go, software evolve, AI shake things up, and every company suddenly decide they’re “award-winning.”
There are genuinely great explainer video companies out there. The problem is that they all start sounding the same after you’ve read the first five websites.
The truth is, choosing an explainer video company is so much more than finding the biggest name. I think you always need the team that understands your business, communicates well, and can actually deliver the kind of video you need.
That’s exactly what this list is for.
Which Explainer Video Studio Is Right for Your Business?
Some studios excel at B2B SaaS, others create stunning animation, and a few can seamlessly blend live-action with motion graphics. That’s exactly why this list isn’t ranked by who’s “better,” but by what each company does exceptionally well.
That distinction matters more than ever. According to Wyzowl, 93% of video marketers say video has improved users’ understanding of their product or service. In other words, the real value of an explainer video is to make your message easier to understand. And that’s where choosing the right production partner can make all the difference.
Whether you’re launching a startup, refreshing your brand, or trying to explain a product that makes perfect sense to your engineers but not your customers, there’s a studio here that’s worth a closer look.
1. Breadnbeyond
I’ll get the obvious one out of the way first.
Breadnbeyond has been creating explainer videos since 2008, helping startups, SMBs, and enterprise brands communicate their ideas through animation and live-action.
Over the years, we’ve expanded beyond traditional explainer videos to produce product demos, commercial ads, social media videos, training content, and other marketing videos.
What I think sets us apart is our approach. Every project starts with understanding what the client is trying to achieve, then choosing the format and creative direction that best supports that goal. Sometimes that’s a character animation. Sometimes it’s sleek motion graphics. Sometimes it’s live-action.
We also keep everything under one roof, from scriptwriting and storyboarding to voiceover, animation, editing, and sound design, so clients don’t have to juggle multiple vendors.
Maybe I’m biased. But after leading this company for nearly two decades, I can confidently say that if you’re looking for a team that values strategy just as much as creativity, Breadnbeyond is worth considering.
Best for: Businesses looking for a full-service partner for animated and live-action explainer videos.
2. Veracity Colab
If your audience is other businesses, VeracityColab is a name you’ll come across pretty quickly. The California-based studio focuses heavily on B2B explainer videos, especially for SaaS, technology, healthcare, and enterprise companies.
Their work leans toward polished motion graphics with a clean, modern look, and they’re known for putting a lot of thought into messaging before jumping into production. Rather than simply making videos that look good, they aim to help businesses communicate complex products in a way that’s clear and engaging.
One thing I appreciate is that they don’t try to be everything to everyone. They’ve carved out a niche in B2B marketing, and their portfolio reflects that focus. If you’re launching a software product, explaining a technical service, or marketing to decision-makers instead of consumers, they’re definitely worth a look.
Best for: B2B companies, especially SaaS, healthcare, and technology brands looking for strategic explainer videos.
3. Explainly
Based in the United States, Explainly specializes in animated explainer videos for startups, nonprofits, and growing businesses. Their portfolio covers a wide range of industries, from technology and healthcare to education and finance, making them a versatile choice for companies that need to simplify complex ideas.
Their style is clean, colorful, and approachable, with an emphasis on storytelling rather than flashy animation. Explainly also offers end-to-end production, including scriptwriting, storyboarding, voiceover, illustration, animation, and sound design, so clients can manage the entire project with one team.
If you’re looking for a studio that balances creativity with clear communication, and you prefer a collaborative production process, Explainly is definitely one to consider.
Best for: Startups, nonprofits, and businesses looking for polished animated explainer videos with a strong storytelling focus.
4. Pigeon Studio
Based in Poland, Pigeon Studio is known for its distinctive design-driven approach to animation. If you’re looking for something that feels a little more artistic than the typical corporate explainer, their portfolio is well worth exploring.
The studio works across 2D and 3D animation, motion graphics, commercials, and branded content, often blending bold illustrations with smooth animation to create videos that stand out visually. They’ve collaborated with startups, global brands, and creative agencies, showing they can adapt their style to different industries while maintaining a strong creative identity.
Pigeon Studio is a great option if visual storytelling is just as important to you as the message itself and you want an explainer video that leaves a lasting impression.
Best for: Brands looking for highly creative, design-forward animated explainer videos and branded content.
5. Rocketwheel
If your goal is to explain a complex product without overwhelming your audience, Rocketwheel is worth checking out. Based in the United States, the studio focuses on creating animated explainer videos that make technical concepts easier to understand while keeping viewers engaged.
Their portfolio includes work for SaaS companies, healthcare organizations, manufacturers, and other B2B brands. Visually, their videos tend to be clean and modern, with clear messaging taking center stage rather than overly elaborate animation.
Rocketwheel offers a full-service production process, from scriptwriting and storyboarding to animation, voiceover, and sound design. If you’re looking for a team that combines strategic messaging with polished animation, they’re a solid choice.
Best for: B2B companies, SaaS brands, and organizations that need to communicate complex products or services with clarity.
6. Yum Yum Videos
A lot of studios can animate well. Yum Yum’s strength is turning complicated business messages into stories that people actually want to watch. Their work rarely feels like a feature list with moving icons. Instead, there’s usually a clear narrative that keeps everything flowing naturally.
That storytelling-first approach has earned them clients ranging from ambitious startups to Fortune 500 companies. Their production quality is consistently high, but I think their biggest advantage is knowing when to simplify. They don’t overcomplicate visuals just because they can.
If your biggest challenge is explaining why your product matters, Yum Yum Videos is one of the stronger contenders on this list.
Best for: Companies that want story-driven explainer videos with a polished, premium feel.
7. Bottle Rocket Media
Some studios are known for a particular animation style. Bottle Rocket Media is known for being able to wear a lot of creative hats.
Based in Chicago, they produce everything from animated explainers and live-action videos to commercials, branded content, event visuals, and interactive media. But they’re mostly known for live-action, television-first ads.
That range makes them a good fit for companies that don’t want to bounce between multiple production partners as their video needs grow.
What I like about their work is that it never feels like they’re sticking to the same formula. One project might be built around live-action video, while the next combines animation and motion graphics or heads in a completely different creative direction. It feels like they’re more focused on finding the right approach for each project than repeating what they’ve done before.
If you’re looking beyond a single explainer video and want a studio that can support broader marketing campaigns, Bottle Rocket Media deserves a spot on your shortlist.
Best for: Brands that need a versatile production partner for both animated and live-action video projects.
8. Explanimate
If you’re after an explainer video that feels a little less “corporate” and a little more approachable, Explanimate is worth a look. Based in Australia, the studio has a knack for taking subjects that sound dry on paper and turning them into videos that are easy (and even enjoyable) to follow.
A lot of their work revolves around education, healthcare, nonprofits, and public sector organizations, where clarity matters more than flashy visuals. That’s reflected in their style: simple, friendly, and designed to help viewers understand rather than impress them with animation tricks.
I also personally like that they don’t overcomplicate things. Their videos are built around the message first, with visuals that support the story instead of stealing the spotlight. It’s a subtle difference, but it makes their work especially effective for organizations explaining processes, services, or social initiatives.
Best for: Healthcare, education, nonprofits, and organizations that need clear, accessible explainer videos.
9. Wyzowl
You can’t really talk about explainer video companies without mentioning Wyzowl. They’ve been around for years, and if you’ve spent any time researching explainer videos, chances are you’ve already come across their website or one of their annual video marketing reports.
What makes Wyzowl stand out is their consistency. Their animation style is clean, professional, and easy to digest, making it a safe choice for businesses that want an explainer video with broad appeal rather than something highly experimental.
They’re also one of the few studios that’s become a recognizable voice in the video marketing industry itself. Between producing videos and publishing research that’s widely referenced by marketers, they’ve built credibility that goes beyond their portfolio alone.
Best for: Businesses looking for a reliable, experienced explainer video studio with a proven track record and a strong understanding of video marketing.
10. Explainify
I’d say Explainify has been always focusing on making sure the message lands. That’s their first goal in their production.
Based in Arkansas, they’ve carved out a niche helping B2B companies, SaaS brands, and tech businesses communicate products that aren’t exactly easy to explain. Instead of cramming every feature into a two-minute video, they emphasize clarity, stripping away the noise until the core message is obvious.
That strategic mindset carries through the rest of the production process. Their videos are polished, but rarely feel like they’re trying too hard to impress with flashy animation. The visuals support the story, not the other way around.
If your product requires a bit of explanation before customers see its value, Explainify is one of those studios that understands the challenge, and knows how to simplify it without dumbing it down.
Best for: B2B, SaaS, and technology companies that need clear, strategy-driven explainer videos.
11. MezzoLab
Mezzolab is a Portugal-based studio that leans heavily into sleek motion graphics and clean visual design, making their work feel modern without trying to chase every animation trend.
Their sweet spot is helping businesses communicate information in a way that’s both professional and visually engaging. You’ll see a lot of corporate communications, product explainers, internal videos, and educational content in their portfolio, all with an emphasis on structure and clarity.
What stands out to me is their restraint. They don’t throw in unnecessary transitions or visual effects just because they can. Every element feels intentional, which is exactly what you want when the message is more important than showing off animation skills.
Best for: Businesses looking for sophisticated motion graphics and polished explainer videos with a clean, corporate aesthetic.
12. Colormatics
Some production companies specialize in animation. Colormatics takes a broader view of visual storytelling.
Based in the United States, they’re best known for cinematic live-action videos, but they also produce motion graphics, animation, and mixed-media projects. That flexibility makes them a strong choice for brands that want to build campaigns across multiple formats instead of treating video as a one-off project.
What catches my eye is their production value. Their work has a polished, commercial feel, with careful attention to cinematography, pacing, and brand identity. Even when animation is involved, it often plays a supporting role rather than taking center stage.
If you’re a brand looking for premium marketing videos that extend beyond the traditional explainer format, Colormatics brings the kind of creative range that’s hard to find in a studio focused solely on animation.
Best for: Brands seeking high-end live-action production, branded content, and integrated video campaigns with animation when it adds value.
13. MOWE Studio
If you’re the kind of person who judges a studio by its design chops, MOWE Studio won’t disappoint. Based in Florida, they’ve built a reputation for creating animation that’s rich in style, with every frame feeling carefully crafted rather than mass-produced.
Their portfolio spans explainer videos, commercials, title sequences, and branded content, often blending 2D, 3D, and motion graphics in ways that feel fresh without becoming distracting. You get the sense that they’re just as invested in the art direction as they are in the animation itself.
That’s not to say substance takes a back seat. MOWE Studio knows how to communicate a message, but they do it with a level of visual sophistication that appeals to brands wanting something a little more memorable than the standard corporate explainer.
Best for: Brands that value exceptional design and want explainer videos with a distinctive creative edge.
14. Vidico
If you’ve noticed a lot of fast-growing SaaS companies producing slick launch videos, there’s a good chance Vidico had something to do with it.
Originally founded in Australia and now serving clients globally, Vidico has become a go-to studio for startups and tech companies that need more than just an explainer. Their work often spans product demos, customer stories, launch videos, ads, and motion graphics, all designed to support different stages of the customer journey.
What I like about Vidico is that they understand startup speed. Product features change, launches get pushed, and marketing priorities shift overnight. Their process seems built around that reality, which probably explains why so many venture-backed companies keep coming back to them.
If your company lives in the SaaS or startup world, Vidico speaks your language—and that’s a bigger advantage than it might sound.
Best for: SaaS companies, startups, and tech brands looking for a video partner that understands product marketing and rapid growth.
15. Studiotale
Studiotale is one of those studios that proves you don’t need loud visuals to make an impact. Based in India, they specialize in animation that’s clean, contemporary, and thoughtfully designed, with an emphasis on helping brands communicate clearly.
What stands out is their attention to detail. Their videos have a refined look, from the illustrations to the motion itself, giving each project a polished feel without becoming overly flashy. It’s the kind of work that ages well because it isn’t chasing whatever animation trend happens to be popular.
They’ve worked with businesses across technology, finance, healthcare, and education, showing they’re comfortable tackling subjects that require both creativity and precision.
If you’re after an explainer video that’s elegant, easy to follow, and built on solid design principles, Studio Tale is definitely worth a look.
Best for: Businesses that value clean, design-led animation with a timeless, professional look.
Honorable Mention: Planet Nutshell
Planet Nutshell earns an honorable mention from me because they’ve built a style that’s instantly recognizable. Their character-driven animations are playful and expressive, making technical or educational topics feel much easier to digest without losing clarity.
That doesn’t mean they’re all fun and games. Underneath the friendly visuals is a solid understanding of how to organize information and guide viewers through complex ideas step by step. It’s a combination that’s worked well for clients in healthcare, education, technology, and the public sector.
If your audience needs to learn something (and not just hear a sales pitch), Planet Nutshell is particularly good at making information memorable.
Best for: Organizations looking for engaging, character-driven explainer videos that educate as much as they promote.
What You Should Consider Before Investing in an Explainer Video Production?
With many explainer video companies in the industry, choosing the right one for you isn’t really a walk in the park.
The portfolio video and the price tag aren’t everything that you need to consider. The overall service matters just as much, especially how the company involves you throughout each stage of production.
I’ve compiled a quick list of more questions you should ask an explainer video company before deciding to work with them here: Questions to Ask an Explainer Video Studio.
Here are some factors you need to consider before landing your project with a professional explainer video company.
How Much Budget Do You Have?
You can narrow down the choice of explainer video company depending on your budget.
If you’re just starting your small business with a limited budget for an explainer video, working with a high-end company might not be the best choice.
First, it’s too expensive.
Second, you don’t really need all that extra stuff.
So, choose a company that matches your budget.
Remember that an affordable explainer video company doesn’t mean that they only create cheap-looking videos.
Most companies list their price range or estimation on their pricing page.
You can also communicate your budget and your video ideas in the free consultation (most professional explainer video companies offer one) so that you can get a picture of the quality of the video you can get from the get-go, without any hidden fees at the end.
Have You Checked the Company’s Portfolio?
Reviewing the company’s portfolio is an important consideration when choosing an explainer video company.
A good video portfolio allows you to see the company’s previous work and evaluate its quality, style, and creative abilities.
It can also give you a sense of the company’s areas of expertise and whether it has experience in creating videos for businesses similar to yours.
Additionally, the overall portfolio can demonstrate the company’s ability to tell a compelling story and convey complex information in an engaging and easy-to-understand manner.
Do They Have Good Communication?
You’ll connect with an Account Manager to communicate your feedback and ideas for your project. They provide clear and effective communication, which is key to a well-delivered project.
The more responsive and friendly they are, the more efficient and convenient the whole process will be.
Not only that. A skilled Account Manager will understand your needs and expectations and give you the best possible suggestions for the best final result.
They also oversee the project from start to finish so that it is completed on time, within budget, and to the required standards.
They make sure your ideas are delivered to the creative team and give you regular status updates so that you are satisfied with the final product.
This helps to build trust and a positive relationship between the client and the company, which is important for any long-term partnership.
Do They Stick To Deadlines?
It’s important to choose an explainer video company that has the capacity and capability to meet your timeline requirements while still delivering a high-quality product.
If you have a specific deadline for the project, you need to make sure that the company is able to complete the explainer video within the required timeline.
Most companies include their estimated delivery on their website.
Again, don’t forget to confirm it while you have a free consultation session.
If the company is unable to meet the deadline, this can result in delays and added costs, which can negatively impact your business.
Just make sure the company you choose understands the deadline and is capable of delivering the final result on time without harming the quality of the project.
Do They Receive Positive Reviews?
You can look for the company’s reviews online. See what other clients say about them.
While testimonials on their website can be a bit biased, of course, you can rely more on third-party review sites, such as Clutch, G2, Crunchbase, Design Rush, and more.
However, not all online reviews are reliable or representative of the company’s overall quality.
It’s a good idea to read a range of reviews from different sources and look for patterns in the feedback rather than relying solely on a few individual reviews.
How Do They Manage Copyrights?
It’s also important to have a clear understanding of the copyright considerations before working with an explainer video company to avoid any issues further down the line.
Here are a few points to keep in mind:
- Ownership of the final product: Make sure that you clearly understand who will own the rights to the final explainer video and what restrictions, if any, will apply to its use.
- Usage rights: It’s essential to ensure you have the appropriate usage rights for your explainer video, especially since the rights can differ depending on the platform, whether it’s for online ads, social media, TV, or nationwide or statewide distribution. Some companies may limit the scope of usage or require additional fees for broader rights, so clarify these details to avoid unexpected costs.
- Stock background music: Most explainer videos include background music, but it’s crucial to ensure it is royalty-free to avoid legal backlash. Always check if the company provides the necessary video licenses and transfers the rights to you, ensuring peace of mind with no hidden issues down the line.
- Infringement: Some companies may rely on templated content. If proper rights aren’t obtained, this can lead to copyright infringement and costly legal action. A fully customized approach (like what we offer) avoids these risks while remaining both original and affordable.
How to Maximize ROI from an Explainer Video?
To make your investment in an explainer video production worth the price, we’ve compiled several ways to maximize its impact. Here are a few tips to maximize ROI from an explainer video.
Define Clear Objectives and Audience
Before starting the video production, you have to define what you want to achieve with the video. Do you aim to boost sales, increase brand awareness, or educate your audience?
Equally important is understanding your target audience. Who are they? What are their pain points, and what kind of content resonates with them?
While setting clear objectives helps you measure the success of your video later on, knowing your audience is a must– so that your video speaks directly to their needs and interests.
Optimize Video Placement
The quality of your video isn’t enough to secure a positive ROI. Where you place your explainer video really matters and can make or break the outcome.
Embed your video in high-traffic areas on your website, like the homepage or landing pages. It can attract more viewers and strengthen your SEO.
Not to mention, include it in your email marketing and share it across social media platforms to maximize its reach and gain the visibility it deserves.
Focus on Storytelling and High-Quality Visuals
A compelling story and clear visuals are the perfect combination for a highly converting explainer video.
Craft a narrative that highlights pain points and offers a solution. Build an emotional connection through a relevant story to make the video more memorable.
Clear, professional, and engaging visuals help to reinforce your message. So, invest in good animations to enhance the viewer’s experience.
Include a Strong Call to Action (CTA)
Make sure to include a Call to Action (CTA) to guide viewers on what to do after watching your video.
Your CTA should be clear, compelling, and easy to follow. A strong CTA provides simple instructions and encourages people to take action right away.
Use Multi-Channel Distribution
Explainer videos are highly versatile and shareable. Leverage multiple platforms to distribute your video and maximize its reach and impact.
Platforms, including your website, social media, and email marketing campaign, should contain your explainer video.
You can also consider posting it on relevant forums, blogs, or industry sites. This can increase the chances of your video to drive more engagement.
Track Key Metrics
To know the performance of your explainer video, you need to monitor the analytic page and analyze key metrics.
Metrics like views, engagement rates (likes, shares, and comments), click-through rates, and conversions are essential to know if your video drives the intended results.
Through analytics, you can also identify areas for improvement and adjust your strategy to enhance the desired results.
The Right Studio Is the One That Gets Your Story
At the end of the day, a great explainer video isn’t measured by how impressive the animation looks. It’s measured by whether your audience understands, remembers, and acts on your message.
Every studio on this list brings something different to the table, so take the time to review their portfolios, compare their approach, and see whose work resonates most with your brand.
If Breadnbeyond happens to align with what you’re looking for, we’d be happy to chat about your project and explore what’s possible. And if another studio feels like a better fit, that’s a win too. The goal is to find the creative partner that can tell your story the way it deserves to be told.
Mini FAQ About Choosing the Right Explainer Video Company
How long does it usually take to produce an explainer video?
It depends on the project’s complexity, revision rounds, and animation style. A straightforward animated explainer may take a few weeks, while more elaborate productions involving custom illustrations, 3D animation, or live-action can take significantly longer.
In Breadnbeyond, we deliver your explainer videos within 5 to 7 weeks depending on our workload, and your timely feedback.
Should I choose animation or live-action?
Neither is inherently better. They simply solve different problems. Animation is great for visualizing abstract concepts, software, or products that don’t exist physically.
Live-action, on the other hand, is often the better choice when you want to showcase real people, products, or authentic customer experiences. Many brands even combine both formats. Read more: Animation vs. Live-Action Videos
What should I prepare before contacting an explainer video company?
You don’t need a finished script or storyboard. However, having a clear idea of your audience, business goals, timeline, and budget will help the conversation move much faster. Even a rough outline of your message is usually enough for a studio to get started.
Can one explainer video be used across multiple marketing channels?
Absolutely. A single video can often be repurposed for your homepage, landing pages, email campaigns, social media, sales presentations, trade shows, and digital advertising. Many companies also create shorter edits from the main video to maximize its reach.
Is it better to work with a local studio or a remote team?
Not necessarily. Most explainer video projects are handled remotely through video calls, shared documents, and online review tools. Unless your project requires on-site filming or in-person collaboration, choosing a studio based on its expertise is usually more important than its physical location.
