Video marketing has become a crucial need in the entire business marketing strategy. It is now a key business driver. However, with a thousand types of videos, companies find it challenging to cut through the noise. Using talking-heads or other boring videos is outdated and won’t do the tricks.
This is why animated commercial videos take place to fill the gap.
Animated videos are effective to engage a broad audience and captivate them with storytelling. It evokes emotions that resonate with any audience, so it shows a sense of friendliness for your brand.
It’s no surprise that companies put the idea of a well-crafted animated video at the forefront of their commercial strategy. It’s the most effective and easiest way to get as close as possible to the audience. They want to grab the audience’s attention and triggers the right emotion that leads to the desired action.
But, what actually is an animated commercial?
Well, let’s get more in-depth, shall we?
What Is an Animated Commercial?
The use of animation in commercials is nothing new. It has been a mainstay of advertising since the early ’40s. In 1941, Botany Lambs, a clothing company are often cited as the first company that used an animated commercial for the first time to introduce their Botany Mills ties collection.
Here are some captures of it:
After Botany Lambs first pranced across television screens, animated commercials grew in popularity in the decades that followed. Fueled by the increasing access to the internet, its popularity explosively rises until today and shows no signs to slow down.
Simply put, an animated commercial is a short 30-seconds-or-more video that conveys the information about a product. It uses enchanting characters with a captivating storyline that can tug to any audience’s heartstrings.
Animated ads normally start by addressing a problem and quickly move on to the solution. After they captivated their potential customers enough in the first few seconds, they go for a powerful call to action for the ending.
Unlike any other video commercials, through that interesting storyline, an animated ad makes it evident that they’re selling a product, and you’d better buy it.
The combination of stand-out characters, an easy-to-digest storyline, captivating background music, or even a polished voice-over is hard to ignore. It can be precisely enticing for you to buy the product.
Why Companies Use an Animated Commercial?
There are a lot of valid reasons why companies use an animated commercial. One of those is because it is easy to grasp and can be easily shared in multiple platforms, as well as its ability to resonate well with any type of audience. Not to mention the unstoppable growth of the internet and social media that makes instant information sharing possible.
Animated commercials help to make your product stand out from the competitions who still use conventional and boring videos for marketing their products. They can represent the distinctiveness and exclusivity of your company. It’s a perfect start to create a positive impression on your potential customers.
The unique designs and characters, combined with an astounding storyline, has excellent potential to go viral and easily stick in your audiences’ mind. It quickly becomes the very type of video content that they love to share with their friends. Isn’t that just the exact scenario you want them to do?
Into the bargain, the animated commercial is more cost-effective than the live-action ones. The costs for the real actors alone could even account for a large percentage of the animation project. It’s definitely a risk-free move to try.
One way or another, it effectively increases your brand awareness, sales, and conversion. Animated commercials reportedly have typically higher engagement rates up to 30% more than live-action commercials.
Animated Commercial Is Used in Different Industries
Animated commercials explain the complex information about the products concisely to the audience. Hence, the audience starts to associate themselves with these animated commercials, and eventually, they turn into loyal customers.
That’s why it’s an incredibly powerful marketing tool for every business, even in different industries. Start from the food beverage and technology industry, health, financial companies, even e-commerce incorporate animated videos into their commercial strategy.
Moreover, animation seamlessly creates or reproduces an environment that could not be accessed by a live-action camera crew. The endless imagination and possibilities make it capable of drawing particular objects.
Can you film what ‘s inside a human body and make it as commercial? Would you be able to shoot what’s inside a machine precisely? No, you can’t. Therefore, industries use animated commercials for the rescue.
Animated Video Commercials Help You Get the Word Out
A well-crafted animated video commercial captures your audience in a matter of seconds, exquisitely. The creativity throughout the animated commercials will make your brand stands out and easy to be remembered by the audience.
Companies with animated commercials are most likely to have a better recall value as they present brief information in a visually engaging manner. Hence, it engages potential customers than any other video since it is 100 % tailored to offer a genuinely compelling story that can captivate them.
It makes sense if we say that animated video commercials are entirely sufficient to raise your brand awareness and seamlessly let potential customers know what your product can do for them.
So, are you planning to market your products using animated commercials? Here are 21 of the most popular animated commercials to get inspired by.
21 Most Popular Animated Commercials
1. Nespresso On Ice
Nespresso’s 30-second animated ad was released in 2017 to promote their limited edition ice blends. Within only a half minute, it effortlessly takes us away to our summer views dream and gives us a taste of refreshment of intense iced coffee.
The summery background music and well-picked sound effects get us to drown into the beautiful animation. It effectively did an excellent job of replacing voice-over. It’s no surprise that this commercial has more than 172,385 views on YouTube.
Nestle is a health, wellness, and nutrition company. In 2015, Nestle released a commercial about what they do in ensuring the quality of their products. Using a stunning animated commercial, Nestle able to deliver complex information about their commitments to society and the environment in less than three minutes.
This Nestle animated ad it’s a short and simple that doesn’t try too hard to accomplish too much. The thoughtful sound design and eye-opening motion graphic animation are impressive and add little moments of joy during our viewing experience.
3. Silver Arrow Band
This cartoon animation made by Breadnbeyond explains the whole Silver Arrow Band service in a minimalistic, slick and clear explainer video.
The video addresses a problem from the get-go. That’s a smart way to grab the viewers’ attention in the first few seconds.
The uplifting background music and detail sound effects bring the animation to life. Not to mention that the well-toned color makes this animated explainer video even more eye-catching. This simple yet compelling commercial is worth watching all the way through!
4. Cadbury Screme Egg: The Last Stand
Cadbury’s limited edition product called Creme Eggs depicted a classic horror movie Dawn of the Dead. In this hilarious 47-second animated commercial, Cadbury jumps on the zombie apocalypse bandwagon to captivate the audience’s attention. This amusing commercial convinces the audience enough to try the spooky-looking Screme Egg for Halloween.
Using the storyline that you can only find in the novels can be quite helpful to market the limited edition products. No wonder that this well-crafted Cadbury Screme Egg commercial has over 258,026 views on YouTube.
5. Cadbury Dairy Milk
Cadbury showcases the texture and flavor of their milk chocolate in this amusing animated video commercial. The creamy taste of the chocolate is delicious enough to make aliens dance.
Not to mention, the catchy dance and background song makes us linger this commercial in our minds. Unsurprisingly, this captivating animated commercial earned more than 49,188,090 views on YouTube.
From this Cadbury animated ad, we know that sometimes, you should start taking the blunt approach playfully to win your potential customers’ hearts.
6. McDonald’s Mobile App Launch
McDonald’s animated commercial features the new mobile app with animated video using well-known movie characters. This simple 35-second animated ad precisely informs you that you can easily share a meal with friends, family, or even long-lost loved ones using the McDonald’s mobile app.
Because of this animated commercials, the mobile app successfully reached seven million-strong downloads within just two years after it is launched.
7. Haagen-Dazs “Real Relationships”
This commercial is based on the 2013 advertising campaign, where Bradley Cooper was eating from a tub of ice cream. It encourages couples to make an effort to spend more time on Valentine’s day.
It asks us a question so we can directly resonate with the video and grab our attention from the first seconds. Also, the stunning animated kinetic typography convinces us to focus on the video all the way through.
8. Zomato Animated Commercial
Zomato’s video campaign features the app for online ordering and table reservations to enable restaurants to connect with customers online. In this short 25-second commercial, we know that we can order any food anywhere with the Zomato app.
Starbucks is an American coffee company. In this animated video, they featured the red cups that they use during the Christmas season.
The jingles background music and snowy animation make us craving for Starbucks Christmas drinks to feel the Christmas spirit even more.
As you think about your animated commercial video, consider what type of energy you want to create and deliver to your potential customers, and select the elements that can precisely support it.
10. Facebook Reactions
Facebook released this video animated commercial to launch their new Facebook Reactions. In less than a minute, Facebook introduces us to its latest feature using a cute line-drawn dog animation that can convince us to try it ourselves.
This voice-over free animated commercial uses sound effects to give us a more nuanced way to enjoy. That’s why this commercial undoubtedly deserves a spot on our list.
11. Android: Be Together, Not The Same
This fascinating minute-long commercial is a take on a classic game; rock, paper, scissors. Android offers you a breathtaking storyline that makes you watch the commercial with eyes wide-open.
The commercial also introduces you to a campaign for anti-bullying. It ends with the Android slogan “Be Together, Not the Same.”
In this inspiring commercial, Android uses uplifting and sentimental background music to engage the audience and stick them around to keep watching the commercial all the way through.
It’s a risky move for Android for not using a phone to demonstrate its features. Instead, it tells us an inspiring and heart-warming story we can learn, so the risk was well worth the reward.
12. Lyft: June, Life is Better When You Share The Ride
With this tear-jerker short film, Lyft introduces itself as a ridesharing company. The fine-tuned colors, seamless animation style, sentimental storyline and music, and heartfelt characters give most of us a warm cozy feeling.
For a second, we forget that we’re watching a commercial because it’s superb. This heartwarming animated commercial is enough to show the friendliness of Lyft as a ridesharing company.
It’s no surprise that this wholesome animated commercial—that was directed by Academy Award winner, John Kahr, has over 7,775,385 views on YouTube.
13. Google Project Sunroof
The Google Project Sunroof is about Google’s initiative on solar power. Within just 90-seconds, Google able to explain how much sunlight falls in every roof with a stunning animated video.
The compelling narratives and astounding animation make it easier for us to understand about the undoubtedly complex project. This commercial has been watched over 2,695,178 times on YouTube.
Within 67 seconds, Dropbox introduces its product and its features in the most captivating way. The eye-catching yet straightforward animation on this commercial makes the information easy to digest.
From this stunning animated commercial, we know that a tremendous animated commercial doesn’t have to be complicated. Even with a white background and simple color, Dropbox successfully simply its product description.
No wonder that this stunning animated commercial has over 12,318,462 views on YouTube.
15. IBM: 62 miles separate us from space
A great work of kinetic typography combined with stunning animation and fresh background music makes it really interesting to watch.
In less than 2 minutes, IBM that paired with The Weather Company’s technology, explains how predictive analytics one day will track the smallest changes in our environment.
The commercial also includes the real footage of natural disasters to give us thoughts about how serious its effects can be. If you’re on an environmental campaign, consider including a real clip or picture of environmental issues to stun your audience even more.
HSBC cut through the noise with a sustainability campaign commercial in 2017. This 58-second-commercial tells us how HSBC helps businesses by helping them identify efficiencies in their supply chains.
HSBC didn’t abandon voiceover without a plan. The simple running text that goes along with the animation helps the audience to stay focused and digest the commercial easily.
17. American Express “2016 Careers Campaign”
American Express uses a 45-second to introduces the 2016 American Express’ Careers Campaign. These stunning animated commercials persuade potential career seekers to explore their potential by joining the company.
With a polished voice-over, a fine-tuned script, and a simple-yet-compelling animation, these commercials are well-crafted for a career opportunities campaign.
If you’re on a company that is looking for candidates, consider producing an animated commercial video like American Express. It might be just what you need to engage the best candidates.
18. Agros: Aliens #NameOurBaby
Agro’s commercials are known for its famous alien family mascot that’s been appeared on the television since 2011.
In this 40-second commercial, Agros continued the story of the alien family with the dad is having a baby. Then it segues into baby essentials and nursery types of furniture that you can shop online in Agros.
The unique characters, astonishing animation style using CGI and live-action, and a captivating storyline tempt the audience to watch it all the way through and even expect to see the next Agro’s commercial.
19. British Gas
This short animated commercial tells us about quick service and a keen desire of British Gas to solve their customers’ problems.
A stunning yet straightforward animation makes it easier for us to understand what the British Gas can do for their customers.
Within only 44 seconds, we already understand that British Gas provides courteous and friendly service. The fine-tuned script with alluring motion graphics characters concisely explains what can British Gas do for their customers.
20. MoneySupermarket: Epic Action Man
MoneySupermarket introduces its company with this minute-long classic Action Man commercial. A delightful piece of stop motion animation, catchy background music, and 80’s elaborate dance moves make the commercial hilarious and entertaining. It’s worth watching all the way through!
Its brilliant use of comedy makes it hard for the audience to forget the commercial anytime soon. That’s why well-played humor in an animated commercial helps the brand message embedded in the audience’s mind.
Shoppingboss is an online e-commerce platform in the US. It has over 250 merchant partners. This simple animated commercial effortlessly explains what you can get from Shoppingboss.
It smoothly convinces you that shopping through Shoppingboss is easy and will enable you to get cashback and pay for a digital gift card.
22. New York-Presbyterian: Unmasking a killer
NewYork-Presbyterian is a non-profit university hospital that launched an animated video campaign to explain cancer and immunotherapy issues. The commercial was aired during the Super Bowl 50 to let the audience know what NYP can do to cure cancer.
The impressive animation style, combined with an easy-listening voice-over, makes the information easy to digest. And the best part about this animated commercial is that it shows the power of animation to precisely draw scenes that would be impossible to film with live videos.
Animated Video Commercials Are Popular and Entertaining
From those popular animated video commercials, we know that the commercials don’t only introduce the product, but as a benefit, it can be entertaining as well. The storytelling and characters or mascots in the commercials are illustrative and easily remembered.
The characters in animated commercials are timeless. They’re also endearing and relatable, appealing to people of all ages. Some brands are lucky to have their iconic mascots that have stood the test of time.
Apart from those characters in the videos above, I’m sure you also know the M&M’s, The Pillsbury Doughboy, Julius Pringles, Kool-Aid Pitcher Man, and the list goes on.
Most companies use an animated commercial not because it’s popular. But it’s hugely effective in running their successful advertising campaign.
The enhancement of a fine-tuned script and clear visual component of animated commercial appeals more to the audience and provides them an easy way to connect with a product.
Not to mention the combination of compelling storytelling with the immediacy of visual media brings the companies and the potential customers closer.
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