8 Reasons Why Startup Videos Can Boost Your New Business

One of the top issues for startups is making that initial buzz. Even if you have a great product or service, this usually takes some time.

Due to heavy online competition, one of the best ways to do so is with startup videos. How does it help your startup? Let’s get to know more!

What are Startup Videos?

Startup videos are video content that is designed to be part of the initial communication a business has with potential customers.

In other words, they introduce your company to a wider audience.

Startup videos can come in various forms. It can be an explainer video, whiteboard animation, 3D animation, or any other video made with different technology.

The video can be placed anywhere on the web: on your blog, on YouTube, or on social media such as Facebook and Twitter. Its main purpose is to reach as many people as possible and to get your message across.

One key thing to remember during video production is that this video is just one piece of a bigger marketing puzzle, so its design should mesh well with other promotional materials.

What are the Key Factors in Effective Video Production?

Let’s walk through six essential factors below to help you produce an effective startup video for your company.

Clear objectives—What do you want to achieve with your startup video? Before anything else, set clear goals to guide your video’s purpose.

A strong script and high-quality visuals—Scripts capture the heart, and visuals capture the eyes. Craft a short, compelling message and use top-tier tools to provide crystal-clear footage.

Professional editing—Ensure seamless transitions and clear audio to engage audiences and demonstrate professionalism.

Call to action—Include a clear and actionable next step for viewers. Short and powerful CTAs are key to conversions.

Consistent branding—Maintain your brand’s visual, color, and tonal consistency.

Effective distribution—Reach more audiences by choosing the right channels and optimizing content for maximum reach.

You can checklist all these steps by yourself or with your team. However, I recommend you to work with a professional video production company to achieve high-quality outputs.

Why Should You Invest in Video Production?

Here’s why startup videos are worth investing in to make a memorable impact from the very beginning.

1. Helps to Explain Your Startup

Let’s face it, nobody cares about a new startup brand. All we care about are products or services that can improve our lives.

That’s precisely why you need to create promotional material that showcases how your offering can make a real difference in your target audience’s lives. That’s how people will get more interested in learning more about your brand. If you have a revolutionary product or service, it will be best explained through a short video.

Unlike some other forms, startup videos get straight to the point.

They tell visitors what your company has to offer and why they should care in the best way possible.

When making a business explainer video, you need to present yourself as the next big thing within your industry, and you can do precisely that with this type of content.

2. The Best Attention-Grabbing Tool

While your website can support various forms when promoting something, you need to focus on visuals.

Unlike a text-based article, you can tell much more about your product within a short video. All you need for this is a good app or software, catchy music, an easy-to-understand message, and a team that puts it all together.

Nowadays, people have a short attention span. They will check out your post and your video, and if they don’t find it interesting within the first 10 seconds, they will bounce to another page.
This is why videos are so effective.

Not only do they allow you to tell your story quickly, but they also use visual aids to keep a person on the page during this period of time. Visual aids are especially important for promotional content, as there is no real reason for a person to be interested in a company they’re seeing for the first time.

3. Allows You to Spread a Message Through Various Platforms

More and more companies are doing their best to allow embedding and linking content across multiple platforms.

Whether we’re talking about blogging platforms, social media, or content-sharing platforms, everybody is trying their best to make their pages more interactive and inclusive.

In such a hierarchy, videos take top priority.

Due to their easy-to-consume format, you are able to say and do much more with a short video than any other type of content. It also gives you a lot of leeway when making content marketing for startups. Moreover, videos can easily be reduced or maximized to fit the whole screen, making them much easier to view (even live) regardless of the platform on which they are posted.

Since users prefer more digestible content and will go out of their way to find it, being unable to post videos can affect your page and website traffic. Business owners recognize this, and nowadays, you can post videos on almost any type of website.

This gives companies that use them for advertising a distinct advantage as they can reach many more places with the same message.

4. Suitable for Users Who Prefer Video Content

Even though most people alternate between different content types, there will always be individuals who prefer articles and those who prefer videos.

Research has found that 65% of the general population are visual learners, meaning they need to see information in order to retain it. Focusing on written content and images can reduce your promotional reach.

It’s clear that videos should be part of your advertising effort.

Besides the fact that videos can easily be shared on various platforms, they also have an exclusive audience. There are people who never read textual posts and instead opt to get their news by watching videos.

This percentage is not negligible.

In fact, it will likely rise in the future, given the preferences of younger generations who spend most of their time online watching TikTok and YouTube videos.

5. The First Step Towards Branding

When you first start your company, you’ll focus on making your initial sales and staying afloat financially. Startups rarely think through several years into the future. This leads to organizations completely neglecting their branding during the first few years.

This is where startup videos come into play.

Unlike regular posts, startup videos can help you create a complete story.

They are the most interactive and inclusive tool at your disposal, and they also allow you to be creative.

Your first startup video can be used as a basis for all future efforts. You can use it to set up a tone, create a brand identity, and start turning heads.

Of course, a single video can only do so much. But if the campaign is successful and attracts a lot of attention, it can be used as a stepping stone for your branding and advertising efforts.

6. Helps Your SEO

SEO video is not your main concern when making a startup video. Nevertheless, you might experience a positive side effect.

Due to their nature, people are more likely to share, comment, and like videos than any other type of content. This is one of the reasons why such a message can easily get across.

Google has recognized the popularity of videos and, over the last few years, has started giving this form of content an advantage. You might even argue that reaching top positions in Google with a video is much easier than having traditional, written content.

You can easily rank among the top SERPs by having a high-quality startup video. This has become increasingly common since Google started relying on user engagement stats.

To sum it up, by simply creating and promoting a startup video, you might also rank in Google, which will become a long-term traffic source for your website.

7. A Good Way to Start a YouTube Channel

Creating written posts is much easier than making your way to start video production and a YouTube channel. This is why many sites never bother to begin with.

Through compelling video content, startups can showcase their products or services, demonstrate their value propositions, and establish credibility in their industry. YouTube’s vast user base and search engine capabilities boost discoverability– making it easier for startups to attract and convert viewers into customers.

Given the way the Internet is going, sooner rather than later, you will have to put some time into this aspect of startup – whether you like it or not.

By creating this initial video, you will have something to post on your channel and then optimize YouTube marketing. It might seem small or insignificant, but it can definitely be a strong motivator and a step in the right direction.

8. An Efficient Investment

Lastly, I need to talk about the financial side of things.

With all that has been said so far, it is easy to conclude that startup videos are one of the best (if not the best) ways of promoting a new company.

Even if you use other promotional materials and tools, they will still have value.

Startup videos simply cannot be neglected at this point in time, and they can definitely provide something no other advertising material can. Even if the initial cost seems high, it will pay off in the long run.

How to Create a Startup Video?

Startup videos can be produced in different styles, such as live-action, animation, or a mix of both. Your choice will determine how your video is created. After 15 years in this industry, here are our recommendations.

Work with a Professional Video Production Company

Professional video production companies specialize in making high-quality videos. They have the expertise, equipment, and resources to help you produce standout startup videos.

Breadnbeyond is an example of a professional video production company that offers all-inclusive services. They are skilled and experienced at handling complex production tasks and personalizing startup videos to fit your specific needs and budget.

No worries about your creative ideas failing to live. A professional video company will make sure that every detail is aligned and executed to perfection.

Use AI-Driven Video Platforms

If you lack human resources, consider using AI-driven video platforms to cut corners and speed up some parts of the processes. These tools are powered by artificial intelligence. They simplify the video creation process and help you achieve outputs quickly.

You can use them to edit, generate content, and enhance visuals without a lot of hassle. This option can also be a cost-effective and efficient solution for your startup.

Software like Synthesia, Adobe Premiere Pro, and Filmora are among many options available online. However, issues with originality and personalization may become considerable drawbacks.

Additionally, the final result might look wacky and lack a human touch.

Last Thoughts

No matter how you look at it, promoting a new company can be a lot of work.

Given that the initial success of a new organization is closely connected to advertising, it makes sense to try to find the best ways to promote your brand.

Startup videos should always be on the top of that list.

This type of content is tailor-made for the Internet. It grabs the necessary attention, is easily shareable, and can be used for other company projects. As such, it is your best bet.

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