When you start a business, one of the most important things is to get people to start noticing it. Even if you have a great product or service, this will usually take some time.
One of the top issues for startups is creating that initial buzz. Due to heavy online competition, one of the best ways to do so is with startup videos.
What are startup videos?
They are video content that is designed to be part of the initial communication a business has with potential customers.
In other words, they introduce your company to a wider audience.
Startup videos can come in various forms. You can use an explainer video, whiteboard animation, 3D animation or any other technology. One of the most important things to remember during production is that this video is part of a bigger marketing effort and its design should work well with other promotional material.
Video can be placed anywhere on the web: on your blog, on YouTube, on social media such as Facebook and Twitter. Its main purpose is to reach as many people as possible and to get your message across.
What are the benefits of a startup video?
Here are the main reasons why you’ll love this promotional tool!
Helps to explain your business
The best attention-grabbing tool
Allows you to spread a message through various platforms
Only option for users who prefer videos
First step towards branding
Helps your SEO
Good way to start a YouTube channel
Let’s face it; nobody cares about a new brand.
However, what people do care about our products and services that will improve their lives.
That’s precisely why you need to create promotional material like this. With it, people will learn more about your brand and what you’re offering. If you have a revolutionary product or service, it can be explained through a short video.
Unlike some other forms, startup videos get straight to the point.
They tell visitors what your company has to offer and why they should care in the best way possible.
When making a business explainer video, you need to present yourself as the next big thing within your industry and you can do precisely that with this type of content.
If you wish to stay in business in 2018, you need to create visually appealing, animated content.
While your website can support various forms when promoting something you need to focus on visuals.
Unlike an article, you can tell much more about your product within a short video. All you need for this is a good app or software, catchy music, an easy-to-understand message and a team that puts it all together.
Nowadays, people have a short attention span. They will check out your post, your video and if they don’t find it interesting within the first 10 seconds, they will bounce to another page.
This is precisely why videos are so effective.
Not only do they allow you to tell your story quickly but they also use visual aids to keep a person on page during this period of time. They are especially important for promotional content as there is no real reason for a person to be interested in a company who they’re seeing for the first time.
In this day and age, companies are doing their best to allow embedding and linking.
Whether we’re talking about blogging platforms, social media, or content sharing platforms, everybody is trying their best to make their pages more interactive and inclusive.
In such a hierarchy, videos take top priority.
Due to their easy-to-consume format, you are able to do and say much more with a short video than any other type of content. It also gives you a lot of leeways when creating content. Lastly, videos can easily be reduced or maximized to fit the whole screen, making them much easier to view (even live) regardless of the platform on which they are posted.
Not allowing embedding or linking on your system or platform can be suicidal for an organization. Users prefer this type of content and will go out of their way to find it. Being unable to post them can affect your page and website traffic. Business owners recognize this and nowadays, you are able to post videos on almost any type of website.
This gives a distinct advantage to companies who use them for advertising as they are able to reach many more places with the same form of message.
Even though most people nowadays alternate between different content types, there will always be individuals who prefer articles and those who prefer videos.
Focusing on written content and images can reduce your promotional reach. So like it or not, videos should be part of your advertising effort.
Besides the fact that they can easily be shared on various platforms, they also have an exclusive audience. There are people who never read textual posts and instead opt to get their news by watching videos.
This percentage is not negligible.
In fact, it will likely rise in the future given the preferences of young generations.
With that said, startup videos are a great way to diversify your content.
By having them in your arsenal you are giving your users what they want.
As I already mentioned, it is really hard to position your products and services.
When first starting their company, most organizations are preoccupied with their initial sales and being able to stay afloat. People are rarely thinking several years into the future. This leads to organizations completely neglecting their branding during the first few years.
This is where startup videos come into play.
Unlike regular posts, videos can help you create a complete story.
They are the most interactive and inclusive tool at your disposal, also allowing you a lot of creativity.
Your first startup video can be used as a basis for all future efforts. You can use it to set up a tone, create brand identity and start turning heads.
Of course, there is only so much you can do with a single video. But if the campaign is successful and you attract a lot of attention, it can be used as a stepping stone for your branding and advertising efforts.
SEO is not your main concern when creating a startup video. Nevertheless, you might experience a positive side effect.
Due to their nature, people are more likely to share, comment and like videos than any other type of content. This is one of the reasons why such a message can easily get across.
Google has recognized the popularity of videos and over the last few years has started giving an advantage to this form of content. You might even argue that it is much easier to reach top positions in Google with a video than by having traditional, written content.
Nowadays you can easily rank among the top SERPs by having a high-quality startup video. This is becoming more and more common since Google started relying on user engagement stats.
To sum it up, by simply creating and promoting a startup video, you might also rank in Google which will become a long-term traffic source for your website.
Again, this is a minor benefit but it can prove to be important.
Unfortunately, people are still conservative when it comes to video creation.
It is much easier to create written posts than to start your own video production and YouTube channel. This is why there are a lot of sites that never even bother beginning.
Given the way the internet is going, sooner than later you will have to put some time towards this aspect of business – whether you like it or not.
By creating this initial video, you will have something to post on your channel. It might seem small or insignificant, but it can definitely be a strong motivator and a step in the right direction.
Lastly, I need to talk about the financial side of things.
With all that has been said so far, it is easy to conclude that startup videos are one of the best (if not the best) ways of promoting a new company.
Even if you use other promotional materials and tools, they will still have value.
Startup videos simply cannot be neglected at this point in time and they can definitely provide something no other advertising material can. Even if the initial cost seems high, it will pay off in the long run.
No matter how you look at it, promoting a new company can be a lot of work.
Given that the initial success of a new organization is closely connected to advertising, it makes sense to try to find the best ways to promote your brand.
Startup videos should always be on the top of that list.
This type of content is tailor-made for the Internet, it grabs the necessary attention, it is easily shareable and it can be used for other company projects. As such, it is your best bet.