The rise of digital marketing is predicted to get fiercer in the year 2021. As we are researching, we found that more people tuned in surfing the internet through their mobile, desktop, and even tablet to find information that they need but don’t necessarily have the energy to read articles.
Using a video marketing strategy can be the solution that they need.
Our dedicated team has researched tons of contributing statistics concerning the growing video marketing market and how video content marketing, if done correctly, can help your company prosper.
The Video Marketing Statistics
This infographic contains digestible bits of what our team has researched, including startling facts on how businesses are currently shifting, realizing the potential of video marketing for direct yet efficient campaigns.
Turns out video marketing is a growing commodity that now becomes the most sought-after tool. It works effectively, attracting the public’s interest in a more interactive and fun way.
Embed code for this infographic can be found at the bottom of this page.
<div style="clear:both"><a href="https://breadnbeyond.com/video-marketing/video-marketing-strategies-statistics/" target="_blank" rel="noopener"><img src="https://breadnbeyond.com/wp-content/uploads/2019/10/video-marketing-strategy-800px.jpg" class="img-embed" title="Video Marketing Statistics That’s Going To Rock in 2021 [INFOGRAPHIC]" alt="Video Marketing Statistics That’s Going To Rock in 2021 [INFOGRAPHIC]" width="800" height="21240" border="0"/></a></div><div>Courtesy of: <a href="https://breadnbeyond.com" target="_blank" rel="noopener">Breadnbeyond</a></div>
Based on the statistics shown above, social media platforms such as Facebook, Twitter, Linkedin, Instagram, and many others have been leveraging video marketing strategies to gain recognition.
YouTube, for instance, is one of the major performing video channels for marketers to publish their videos. It’s dominating the market with its 87% market share.
A Quick Strategy to Making Video Marketing in 30 Minutes
After seeing the infographic, you know how impactful a video marketing strategy is for your business. Here are simple and quick tips to help you craft an excellent marketing video.
1. Pin down your video marketing mission
The first step in mapping out your self-planned video marketing strategy is to establish your mission.
As Chris Savage from Wistia puts it, mission-based marketing focuses on creating content that furthers your mission instead of making content that sells your product.
Mission-based marketing is not new: Large B2C brands like Nike and GoPro have been doing it for a good while. Nike is not just selling sneakers. They are selling the idea that anyone can be a great athlete.
Similarly, GoPro often shares first-person videos of people partaking in extreme sports. They also sponsor extreme sporting events like Red Bull’s Signature Series. Their marketing is designed to make these kinds of activities seem less intimidating to their audience than they may sound on paper.
Establishing your mission is not as complex as it sounds. It’s just messing around with your imagination. The difference is that you are going to make it happen instead of simply daydreaming about it.
Getting started is easy:
- Write down your mission.
- Create a scope of ideas.
- Ask your audience what problems they have.
2. Plan out your videos for specific dates
Now that you have the ground to stand on, your next step is to do the actual planning. We’re not talking about marking down dates on your desktop calendar. Your plan is the framework that will guide you through your video marketing funnel.
What do you need?
First off, you have to figure out what kind of video you need. Is it a standalone explainer video for your landing page and YouTube channel? Or a video to go with your next case study or blog post?
Suppose you’re planning an explainer video for a landing page or tutorial. In that case, you should read our guide to choosing the best animation style for your explainer video because each style doesn’t always work for different types of products/services.
The safest option is to choose a professional service specializing in video production, say an animated explainer video company or video shooting studio.
What does your audience seek?
Making videos for marketing purposes is tricky. You have to make a video that aligns with your objectives while also providing real value for your audience.
You can gather ideas for your video by looking at your frequently asked questions or by using common misconceptions your audience has about your product or service. Once you find out the most FAQs or the most common misconceptions, create content that answers those questions specifically.
How will you make it happen?
If you’re not a company that specifically works on graphic design or video production, it’ll be pretty tiring to produce a perfect video. But if you’re planning to make several vlogs (video logs) or customer testimonials, in the long run, it might be wise to invest in lighting equipment, audio, and decent cameras.
The best part of doing that is that you can create vlogs and testimonials in-house whenever you need or want to.
Last but not least, the timing. You have to know when the best time to publish the video is, just like you would with blog posts and social media.
It’s also important to decide beforehand whether you are going to make one-time video content or periodical video content. That way, you can work more efficiently when gathering the information and deciding what to factor into the video(s).
When making a promotional video for a product, you will better plan a timeline for the video release: Is it before the product launch or after? If it’s before the launch, when is the best time to catch as many pairs of eyes as possible?
You also need to incorporate video projects into your company’s calendar. Don’t count solely on publication date. Take into account how long it will take to produce the video, record the voiceover, edit, and so on.
3. Execute the production process
Having the first two steps done means you have done the hard part of the video marketing grand plan. The only thing you have to do is reach out to production companies and find one that meets your criteria.
I suggest you start out by finding the best scriptwriter you can get your hands on. The script is a decisive factor in the success or failure of your video. Read our article on explainer video scripts for an overview of elements to include.
Have a video produced, but don’t be overly demanding. Have realistic expectations for the quality, cost, and timeline for making your video.
Promote it like hell by reaching out to influencers in your industry and publishing it on YouTube or other suitable social media sites.
An explainer video is one of the very few deciding factors for influencers when choosing whether or not to use your product.
Be sure to read our social media video tips beforehand to avoid the adverse effects of sharing with the wrong audience.
4. Be consistent with your video quality
It’s almost impossible for a non-video company to drop a video every week for marketing purposes. But that’s okay.
In addition to that, you should not spend all your marketing efforts on producing videos. It is best to spread them evenly among all marketing content, such as infographics.
And speaking of infographics, here’s an ultimate guide to viral infographics for marketing.
Phil Nottingham from Distilled has a unique abbreviation for this: ABV (Always Be Valuable). Consistent quality should always come before a consistent schedule. This means that whenever you’re planning to create content, that content has to be hyper-targeted for a very specific audience and serve a particular purpose.
To better understand it, a house is better than an RV because it’s specifically made as a place to live in. An RV, on the other hand, serves two purposes: a house and a vehicle. That’s why it doesn’t appeal as much to most people.
5. Include social media influencers to promote your videos
Gone are the days when only celebrities were featured to promote any brand through video marketing campaigns. Small & medium-sized brands do not have the budget to hire A-list stars.
So, this is where social media influencers or micro-influencers come into play, as nearly 75% of marketers are looking for social media influencers to promote their products and services through videos.
The channels include social media platforms such as Facebook, Instagram, LinkedIn, Twitter, Snapchat, YouTube, etc. Even common folks today are more receptive to what influencers promote.
In fact, rather than following the A-list celebrities or models, people widely prefer products and services that are being used by regular people or influencers.
If possible, you can even get in touch with social media influencers that have millions of followers, which will ultimately increase your outreach.
When social media influencers share their pictures or videos regarding any product, it is highly noticed, and the viewers well consider each word regarding the product. An explainer video can also be termed as one of the various factors deciding whether to use the product.
Therefore, when you hire an influencer relevant to your niche for your video marketing campaign, it is likely to bring out effective results for the brand.
The Upcoming Trends in 2021
The trend suggests that businesses start interacting with existing users and potential ones by adding videos to their website to maintain their current users’ attention, and most importantly, spiking their likelihood of being discovered by prospective users by 53%.
Why Making Your Own Video Marketing?
In the last three years, video in the digital marketing efforts has been proved fruitful. With increased traffic of more than 100%, people now consumed more content in video format. The good thing is, 82% of businesses have now realized this fact.
Where to Start?
Start early. Grab some quick wins with your video marketing strategy in 2021.
Refine your video marketing campaigns with explainer videos! At Breadnbeyond, we offer a wide range of animated explainer video packages that are tailored to boost your company’s sales in the next campaign. Click on the banner below!