Based on what happened in the video marketing field in 2017, we’ve examined the state of video marketing and what you should anticipate for video marketing in 2018. If we have learned one thing from running an explainer video production company it is that the demand for engaging and unique video content is only growing year on year!
The State of Video Marketing in 2018: The Infographic
There are many more predictions that we made for video marketing in 2018. For your convenience, we compiled them into this infographic.
Embed code for this infographic can be found at the bottom of this page.
<div style="clear:both"><a href="https://breadnbeyond.com/video-marketing/the-state-of-video-marketing/" target="_blank" rel="noopener"><img src="https://breadnbeyond.com/wp-content/uploads/2017/12/the-state-of-video-marketing-2018.png" class="img-embed" title="30+ Stats on The State of Video Marketing 2018 [INFOGRAPHIC]" alt="30+ Stats on The State of Video Marketing 2018 [INFOGRAPHIC]" border="0"/></a></div><div>Courtesy of: <a href="https://breadnbeyond.com" target="_blank" rel="noopener">Breadnbeyond</a></div>
The year 2017 was an exciting year for businesses from all over the world. The rapid increase in the public’s demand for video content is one of the most significant causes of growth in the video marketing industry. We did extensive research on video marketing in general, as well as various platforms including Facebook, Instagram, YouTube, Twitter and LinkedIn to help you devise a better video marketing in 2018.
Highlights of Video Marketing 2018: Social Media
Social media video marketing platforms are growing in popularity every day — and companies always go where their customers go. With that said, we have opted to conduct deeper research on the most popular social media video marketing platforms that companies could use.
The Costs of Social Media Ads Will Increase
Social media ads have been a favorite marketing tool this year, both for small businesses and large corporations. But as the number of social media-based businesses increases, the bidding wars for specific target audiences rise as well.
In 2017 alone, advertising spending on Facebook alone increased by a whopping 74%. Granted, ads are not the only key to more sales — but they’re also crucial for your video marketing 2018. However, the specific targeting features on many advertising platforms are too sweet of a deal to miss, especially for B2C companies.
Mobile Optimization Will Become Essential
Internet users just don’t use desktops nearly as much as we used to — in other words, Accelerated Mobile Pages (AMP) are crucial for your video marketing in 2018.
They still rely on PCs, laptops, and Macs for heavier tasks like video editing or content creation. But when it comes to consuming content, most people prefer to do it on-the-go and on-demand, which is why 69% of digital media engagement happens on mobile platforms.
Marketers Will Start Using the Facebook Creator App
Facebook’s Creator App is a one-stop shop for creators of all kinds, to help them take their passions to the next level.
The app allows brands and individual creators (who own Facebook fan pages) to create more engaging content and better manage their audiences in order to improve their video marketing in 2018.
With the app, creators can easily create original videos, go live with exclusive features, and connect with their communities on Facebook—all from the palms of their hands.
It will spur brands and creators to do more live broadcasts and share more stories.
The additional community management and personalization tools are valuable bonuses that can be used to manage communities and create better video content.
Companies Will Start Rolling Out Vertical Ads on YouTube
YouTube is the largest video content sharing platform to date. In June 2017, they launched an update that brings vertical video to their mobile app.
Viewers can now view vertical videos on full-screen without having to see ugly black bars around the video. It doesn’t replace horizontal videos: what it does is give an option to viewers who prefer watching videos with their phones in an ergonomic, more comfortable position.
Marketers Will Start Uploading Explainer Videos to Social Media
Explainer videos are essential for introducing a company or new product. LinkedIn rolled out an update that allows personal profiles to natively upload videos (instead of linking them from other platforms).
As a social media platform mainly populated by professionals and businesses, LinkedIn will become a more prominent platform for B2B companies.
For now, the native video upload is only available on LinkedIn’s mobile app, and it’s likely to stay that way, considering the ongoing shift in the public demand for smartphones. This update definitely brought around a new taste in video marketing in 2018.