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Explainer videos are great for conveying a message to an audience and they help to convert leads to buyers.
According to Forrester Research, a single minute of video is worth 1.8 million words. That makes it one of the most economic and efficient delivery methods for your main message.
And it isn’t just about the value. Explainer videos are 64% more likely to convert a visitor than text alone. And in some instances, explainer videos have improved lead generation by 403%.
But there is a problem.
Not everyone who visits your site for the first time will make a purchase right away, they might not even become interested in your product.
Typically only 30% of your visitors will ever return to your site, but you can increase this number by enticing them to subscribe to an email list.
What Makes Email Marketing An Important Marketing Medium?
Email marketing is still one of the most effective marketing channels.
13% of all online sales start from email marketing campaigns. This makes it the third-best online sales platform. For comparison, social media contributes to less than 1% of all online sales.
However, growing email marketing lists is a major challenge for many marketing managers.
Let me share a secret, this is the precise situation where explainer videos can help.
How To Grow An Email Marketing List With Explainer Videos
Explainer videos are great for improving conversion, but the act of watching a video alone does not instantly create a potential sales contact — a lead — for you. The viewer has to take an action in order for them to graduate from a casual viewer of your content to a potential customer.
There are different ways in which you can encourage an action that will eventually lead to them passing on their contact details and it should all be connected to passing on their contact, in this case, an email address.
Below are some proven ways to have an explainer video that will grow your subscriber list:
1. Use A Lead Magnet To Reel In Subscribers
Everyone loves to get something for free.
Use an explainer video to generate interest in a free offer such as an ebook, whitepaper, or case study. What you offer is your lead magnet.
When viewers request to download the lead magnet – ask for their email addresses. Use tools such as Leadpages to add them automatically to your list.
2. Include A Call-To-Action
Add short messages and calls-to-action inside the video to further entice viewers. At the end of the video, you can ask viewers to sign up to your mailing list using a form. Wistia provides this kind of functionality, called Wistia Turnstile.
As it allows you to direct the attention of your audience, a great call-to-action certainly would increase your subscriber.
3. Include Links So Viewers Can Take Action
YouTube and other online video distribution sites are allowing users to embed calls to action and links in videos. Use this opportunity to direct viewers to your mail signup.
YouTube annotation allows you to embed links directly inside the video that you can use to direct viewers to subscribe to your YouTube channel, or to another video that you have.
4. End Of Video Popup
When hosted on your website, at the end of the video, instruct a popup to appear as the video ends. This is a little complicated, but it can be a great way to capture subscribers. Ask your web development team to help you.
This trick is related to where you would host your video. This guide can help you get started choosing the right place.
But it doesn’t stop there.
Explainer videos shouldn’t just be for signing up leads to your email list.
Research has shown that an explainer video embedded into your email messages can increase the click-through rate by up to 300% and decrease email list opt-outs by 75%.
This makes your videos just as impressive at the end of the sales funnel as they are at the beginning.
Conclusion
An explainer video is an important aspect of growing your email list and converting your leads to sales.
Utilize your explainer videos in the sales funnel to see the benefits of a strong marketing list and one that will grow your business.
How do you grow your email list? What kind of method do you find super effective?
Let us know in the comments below.
Take Action:
– Create a free lead magnet to attract visitors to sign up for your mailing list.
– Embed call to action and links within your videos that direct viewers to your signup form.
– Create an end-of-video popup with your website developer.
