E-commerce has become really popular in the last decade or so. According to eMarketer, it is expected for retail e-commerce sales to increase to $4.058 trillion in 2020
As e-commerce companies have started to grow and develop, it ’s also led to the development of new marketing products and services. One of the best ways retailers nowadays can bring traffic to their site is with animated explainer video
Several years ago, product videos were nothing more than interactive media for your blog. Today, they are an inseparable part of your online brand strategy
As something that will help e-commerce businesses get more customers, they have become one of the best examples of how digital resources directly impact your profits
Video content can sell almost any service or product
One of the top features of interactive videos is that they are immersive. They bring products or services closer to a customer and help build trust. Videos help people learn more about an item, preparing them for a purchase
Because of that, the script has become the main element of a product video. If you know how to write a good script, you are able to sell almost anything
Here are some of the main factors that need to be considered during script creation
- Your phrasing is crucial as it allows potential clients to visualize benefit.
- Always use simple wording; this way you can explain your product to a larger audience.
- Make sure your scripts are light and humorous. This is the best way to retain clients’ attention.
- Make sure to use a conversational tone
- While shorter videos are usually better, you will need enough time to actually explain what a product does.
- The viewer needs to feel as though they are a part of the process – always address viewers directly.
We already posted an article with explainer video script tip that will help you make a better script
Explainer clips are the main reason clients spend more time on online stores
Explainer videos are also great in terms of SEO. Optimization experts know that in order to become relevant to Google and YouTube, you also require high user engagement. This includes factors such as high average time spent on a page as well as a low bounce rate
Unfortunately, this doesn’t always result in higher sales which are the main point of having explainer product videos in the first place
The next factor that needs to be considered when creating a product video is its length
As you probably know, when planning video topics, you need to focus on things you can explain rather quickly. Check our latest on the topic study for more information
Basically, videos that are shorter than 1 minute will manage to captivate 77% of their audience. The longer the content, the lower the rate of retention; after 2 minutes, only 47% of viewers will stay on a video
You need to be quick at explaining products and services given that your audience is on the clock and every additional minute has the potential to lose
According to our data, people who watch a product video are more likely to make a purchase afterward 64% more to be precise)
Videos bring products closer to potential customers
Explainer videos are used to quickly explain a process, method, product or anything else. This is a necessity given that the internet is littered with various products.
When shopping online, most people take their time. They start browsing slowly, going from website to website and searching through product groups they like
Although they still have a lot of time to search the web, there is one big drawback of buying things online: you can’t see them, touch them or try them out
This is precisely why customer onboarding videos work so well; they are able to circumvent this problem and bring the product closer to their customer
This is precisely why explainer videos have become one of the most powerful tools in the hands of savvy internet marketers
Still, the question remains: what is the best way to sell a product through a video
Based on my experience here are some of the main factors that persuade a potential customer to buy something
- Having an actual issue and requiring a product or a service to resolve it.
- Whether or not your product is perceived as useful.
- What makes your product better than your competition.
- How long do you need to sell your product.
As I already mentioned, there are numerous reasons why an e-commerce company would use these videos. First and foremost, it’s because they keep people on a page and provide more information regarding a product. Still, their main goal is not only to explain a product but sell it as well.
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