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Tag Archives: Video Marketing

3 Best Channels for Promoting Your Product Video for Maximum Results

Where to Place Product Video

Marketers consider explainer videos, or any other video content, as stunners in the marketing universe.

However, video content doesn’t bring miracles; it’s just another weapon in your marketing arsenal.

This means that for it to actually improve your business, you have to apply the proper strategy and deliver the content to the right channels.

Some business owners expect explainer videos to magically increase their engagement, conversion or sales percentage. While it’d be good if that were the case, sadly it isn’t.

You need to drive your explainer video or other video content in the right direction before you can expect any results from it.

That’s why, in this blog, I’ll show you where to place your product explainer video to get the most out of your investment.

Website’s Landing Page Video/Product Page

With today’s level of Internet traffic and online businesses, an explainer video on your landing page is a no-brainer.

Aside from being visually more pleasing (if done correctly and produced to high standards), landing page explainer videos make your products, especially complicated products, more accessible.

Let’s say you’re a SaaS company like DropBox or Olark that requires the audience to understand what your software does before they can decide if they have a need for it.

In this case, landing page videos change the way you present your product to a more enticing and entertaining experience. Besides, most explainer videos are narrated with casual language that helps viewers to digest more information from it.

Landing page explainer videos can walk visitors through using your product or service and explain its use much better and faster than text could.

By pushing your explainer video to your landing page/product page, you improve visitors’ experience: They can understand your offers at a deeper level, thus driving them a step further into the conversion funnel.

Email Newsletters

Explainer videos add spice to your email newsletter. In fact, a study by MarketingProfs found that “video” is among the keywords that improve the overall performance of an email newsletter.

They found that including “video” within the newsletter, whether in the subject line or email content, improve the email open rate by 18% and the click-through rate by 20%, and reduce the unsubscribe rate by 26%.

There are pros and cons to embedding video directly into an email, the main pros being that the user experience will be significantly improved.

However, there’s a drawback to embedding an explainer video into an email: Not all email clients support in-app video playback.

The popular alternative is attaching a picture or animated gif from the video and linking it to your video on an external player.

Social Media Business Pages

If you’ve spent time online, likely you’ve realized that social media video is a major phenomenon.

The types of social media video vary from something as silly as cat videos to serious stuff like corporate videos.

Businesses and companies realize that social media can be their front-end marketing channel.

Make no mistake, social media isn’t for increasing sales, although they have some impact on conversion rate.

A research by Global Web Index found that:

  • 37% of Internet users follow their favorite brands online, and
  • 30% use social media to research products they’re about to buy.

With that in mind, your company’s social media account is surely the first page that prospects visit to find out more about your product.

That’s where an explainer video has its ultimate value: explaining what your product does and why prospects need it.

Whether your main social media concern is Facebook, Twitter, or Instagram, an explainer video can fit all of them.

However, there are potholes in sharing a business-related video on social media. Make sure you know the right way to share business videos on social media to avoid those potholes and increase engagement.

Takeaway

An explainer video isn’t a miracle worker that will magically increase your company’s revenue. It’s a gateway to get your target audience onboard with your product by providing more information as to why they should use your product/service.

In order for your product explainer videos to reach target audience, you need to push them through the right channels. There are quite a number of these channels, but these 3 are the most important of all:

  • Landing pages or product pages
  • Email newsletters, and
  • Social media pages.

3 Simply Awesome Factors for More Engagement Social Video Marketing in 2017

The year 2016 has been an especially exciting year of video marketing and social media growth. In fact, it’s so exciting that we had to roll out our own video marketing predictions for 2017.

Businesses have been churning out content, especially videos, across multiple social media platforms progressively, because social media sites have made it clear that they’re here to stay.

Your customers watch social media videos, no matter if they’re CEOs, marketers, working moms, or working dads. How often do they watch videos on social media? It varies. 78% watch social media videos weekly, while 55% watch every day.

The amount of social media videos watched is astonishing. Facebook alone garners 8 billion daily video views on their platform, and that’s excluding video views on their sub-company, Instagram.

But you know what’s more important than the number of views? Engagement rate. Without engagement, views mean nothing for your business (unless your business relies solely on advertising money).

In this article, I’ll guide you through making videos (or explainer videos) that will give your business’s social media account sweet scoops of engagement in 2017.

Researching the Optimal Video Duration

Generally, shorter videos perform better on social media (counting YouTube as one).

But how short is short?

The answer varies greatly from platform to platform, and from one type of video to another.

Our previous explainer video case study says that explainer videos perform best, in terms of audience retention rate, when between 1 and 2 minutes long, and performance decreases as length grows.

explainer video case study

However, length will become somewhat irrelevant when your video content proves to be useful, entertaining, informative, or at the very least shareable.

Facebook’s giant creators like UNILAD, The LAD Bible, Taste, and 5-Minute Crafts have proven that social media videos can grab millions of pairs of eyes when done correctly and aimed at the right audience.

For reference when making your social media videos, have a look at this handy-dandy infographic from Marketing Land:

social media video duration

Image credit: MarketingLand

Simplify Your Video Script

When you’re looking to engage with your audience on social media, there are several ways to do it:

  • Provoke your audience for easy comments (not recommended for brand building),
  • Deliver informative videos (recommended but takes time and effort),
  • Use simple, bite-sized videos to get viewers on board.

More often than not, simple videos go viral quickly or even become Internet sensations.

The success of internet sensation videos, such as the mannequin challenge, the bottle flip challenge, or other challenges is because of their goal–or lack thereof. They serve no purpose other than challenging people to do some (maybe) absurd stuff.

So, don’t make your videos overly complicated–that’s what you do for your landing page videos.

Should I Do Post-Production Editing for My Videos?

Absolutely.

Editing your videos is like working on a PowerPoint presentation: show the main points of what you’re about to present and make some effort to spruce up the slides.

We’re no longer in the static days of Internet where you need a few seconds for an image to load up. It’s moving images time, and we’re well past watching raw footage, especially on social media.

Video editing might sound scary at first, but the truth is you don’t have to use advanced video editing software like Adobe Premiere, Sony Vegas, or Final Cut.

For social media videos, as long as they aren’t animated (like our explainer videos), editing your videos with a mobile video editor such as Filmora Go, Viva Video, or KineMaster have more features than you can use at a time.

But as you may have guessed, better post-production editing equals better visuals–which is never a bad thing for brand building. So, if you have the resources to spend on post-production, don’t hesitate to do so.

Zach King is dubbed “the video wizard” with an audience of millions. His trademark? Awesome jump-cut videos like this one.

Takeaway

Social media videos, when meant for brand building, are the type of content that you should invest time and effort in. Now that the majority of businesses, small or large, startup or established, are in the social media marketing game, here’s what you should do to stay ahead of the tide:

  • Don’t overcomplicate your video content. Keep everything simple and bite-sized.
  • Keep duration in mind: Long videos tend to be boring.
  • Invest in post-production processing and video editing software that suits your needs.

What are your plans for your social media marketing next year?

3 Simple Ways Explainer Videos Increase Product Value Understanding

One among many improvements that a product explainer video can bring is delivering more of your product value and product understanding that will better educate your employees, increase the perceived product value for your target consumer and ultimately, make for better sales performance.

Product value is what justifies the price tag you put on your product. Better product value means better justification for the price.

The problem is, most end-users don’t see what you’re charging for except the whole product.

By showing your target consumer more of the value of your product, you’ll kill two birds with one stone.

First, you’ll be more transparent about what you’re charging for. Second, your consumer will trust you more and continue to use your product

As for the efficiency of a product video, it’s unquestionable. An insivia study reports that 90% of users say that seeing a video about a product is helpful for the decision-making process.

Whether the product video directs users towards the positive decision (to buy) or the negative decision (to not buy) depends greatly on how your product video is made, how it is visualized, and most importantly how well your script performs.

There is one thing explainer videos do that other product videos like product demos or ads can’t do as well: explaining things, hence the name.

In this blog, I’ll show you how you can increase product value understanding using a product video.

#1. Storytelling and Product Showcase

Storytelling provides a better chance to relate to the target consumer’s problem on an emotional level compared to outright advertising.

A series of experiments performed by neuroeconomics pioneer Paul Zak found that stories that are highly engaging and contain key elements—including a climax and denouement—can elicit powerful empathic responses by triggering the release of oxytocin.

Often referred to as the “trust hormone,” this neurochemical promotes connection and encourages people to feel empathy. When released in the brain of your prospect it can help build trust in your brand or product, and by doing so increase sales.

However, a story that doesn’t clearly define where it begins, where it’s happening and how it ends does not engage our brains in the same way. In fact, people ignore it.

A well-told story can move everyone, even people who aren’t your priority target consumers, even the ones who aren’t likely to purchase your product. Like this video from Intel that moves everyone’s hearts.

This video shows how Intel’s product can help its target consumers, tech developers. The fact that their product has an indirect contribution for the betterment of another human’s lives is the value of their product they showcase in this particular video.

#2. Entertainment and Product Highlights

Many companies overlook the importance of slipping a bit of entertainment into their product videos. There’s an old saying: “We buy from people we like.” Making viewers enjoy your video is the easiest way to get target consumers liking you.

I dare say that any campaign or marketing effort you have worked on aims to increase sales. But if you break down the selling process, sales never comes first.

There’s a series of steps your prospects need to take to become potential consumers before they’re ready to see the offer. Most of the time, this set of stairs begins with getting them to like your brand first.

Just watch this Dollar Shave Club video and you’ll see my point.

Did you like the video? Because I did, and if DSC shipped to where I live, I’d definitely subscribe to them.

Granted, it’s impossible to get everybody’s approval, and passive-aggressive jokes like in the video above aren’t everyone’s cup of tea.

So the best chance comes when you have already determined who your target consumers are and you make a product video that will appeal best to them.

#3.Product Feature Highlight

Imagine highlighting product features like this: You are at the grocery store, contemplating Lucky Charms or Honey Nut Cheerios for your breakfast tomorrow.

Lucky Charms have perfectly-sized flakes and just the right amount of sweetness. But a box costs $2 more than Honey Nut Cheerios, which has more in the box and more varieties to choose from.

Each one of them has features that every cereal brand has but that they’re not always good at. That’s what product features are.

Let’s say your company makes email marketing software, which is a quite crowded niche. What does your app excel at? Perhaps its excellent yet simple subscriber organization, or simple analytic interface?

You can do all the feature highlighting more easily with the help of visual representation (i.e explainer videos). Words alone aren’t going to deliver much value for your product’s best feature(s). If you try to do so, your target audience will see it as another marketing gimmick that won’t deliver.

It’s different when you practically show off your product’s best feature, like BlendTec here.

In the blender manufacturer niche, of course the main feature of the blenders is, well, the blender itself. Now, how strong can a blender blend? BlendTec shows that their products are off the chart.

Takeaway

Product value is what justifies the price tag you charge for your product. The issue is that most end users take a product for granted without seeing what a company is charging for. An explainer video can help your consumers see your product’s value better with the help of visual representation as opposed to word-by-word promotion.

Here are 3 ways you can expose more product value using an explainer video:

  • Tell a story about your product’s usefulness in real life.
  • Show the non-corporate side of your company, which will get target consumers to like you.
  • Highlight the strongest feature of your product to justify the cost you charge for it.

What are your thoughts on this? Let me know.

How to Win the Video Marketing Game: 4 Most Engaging Video Types in Content Marketing

video marketing tricks
The winning way in the video marketing game is to create engaging content that leverages your brand’s image in your target audience’s view without actually trying to sell anything.

This can be done by creating content that either interacts with the imagination, grabs emotions, or proves useful for your audience–or, even better, does all three.

Video content has the potential to fit perfectly in the overlapping area in a venn diagram between imaginative, informative and emotional.

On top of that, almost every device has some sort of display on it. That’s one among many reasons why the competition in video marketing and other visual marketing areas (e.g infographics and slides) is rather fierce and demanding.

In the era of digital information, being able to visualize content and brand stories is every business’s key to survival.

And now I’m going to tell you how you can not only survive, but also win the video marketing game.

Explainer videos

Explainer videos, like many other types of video content, are tools that can improve your business’s reputation in different ways

First off, explainer videos are both likeable and useful, especially animated ones–sometimes they even evoke certain emotions. What makes explainer videos a way to win the video marketing competition is their quick and witty characteristics.

They are fast-paced and informative, holding viewers’ attention and delivering useful information to introduce your product/service in only 2 minutes or less.

Explainer videos are mostly used on a website’s homepage and landing page as a tool to attract, inform, and convert visitors without having a big chunk of text for them to scroll through.

Animated explainer videos are just one way of visualization, and there is no one big reason for you to choose exactly this type of video content for every occasion.

Animation explainer videos are well-suited for niche businesses in which selling a product through promotional methods is difficult.

For example, imagine you provide website design services specifically for actors and singers. Your explainer should contain target consumers’ problems, address the benefits of choosing you, and explain the workflow of your service/offer.

Plus, you have to admit that charts and data are better represented using animation.

animated chart

But then again, you can visualize anything when you choose to use an animated explainer video, and that’s one of its main benefits over live-action videos.

While live-action videos are limited to scripts and other real-world aspects such as weather and actors’ skills and voices, characters in an animated explainer video can fly, dance, sing, twerk, or somersault–virtually anything. The limit is your imagination (and possibly time frame as well).

The performance of explainer videos is tried and true.

Founded in 2010, Dropbox grew from zero to 100 million users in 5 years by using an effective viral campaign and the simplest web design: Their landing page had only an animated explainer video and a download button.

Customer success stories

Having your consumer in the spotlight gives them credit and appreciation for their success, with you (the consumer’s provider) as a supporting character that helps them achieve that success.

It allows potential customers to see themselves making a similar smart decision that led to your consumer’s success, which is using your product/service.

Salesforce is committed to telling their clients’ success stories. They don’t do it to explicitly brag about how they help their clients achieve their success.

They show that a company’s internal qualities plus their own assistance made that success. Salesforce highlights the best accomplishments along with the struggles to achieve them–of course, with a hint of Salesforce’s involvement in those achievements.

And therein lies the fundamental difference between marketing and advertising: Marketing provides value to sell whereas advertising sells to get more value.

Company value illustration

Video is an amazing storytelling medium. Your company’s mission statement is essentially its statement of purpose. It serves as a guide for all of the company’s decision-making.

To help your target audience understand the reasons why your company makes certain decision, you need a medium to share your company’s moral values with them.

For the foreseeable future, video will remain the best storytelling medium. Whatever you’re looking at–TV, desktop, tube TV, smartphones, or tablet–video performs better than still images and other content.

Video isn’t always about how to be cool and different. It can also be about story. It’s about connecting on an emotional level; marketers and brands forget this often.

Your audience wants to care about your story, where you’re from, what you’ve achieved, why they should buy your product, and so on.

If you can connect with your consumers in a super-passionate, emotional way and make them feel like you’re part of them, you’re in. That’s all it takes, but it has to be genuine.

Many sport brands can connect with their audience on an emotional level, but Adidas here takes the cake:

Sharing instructive and useful content about company’s product

In addition to brand-building functions, video serves as an ideal format for tutorials, process guides, product demo, and virtually any other practical resources that help your company live up to your product’s promises.

On the consumer’s side, tutorials and practical guides help them to achieve their intended goals when using your products, which in time will turn them into loyal consumers.

Adobe has used tutorials to help their community get the most out of their products, specifically Adobe Photoshop.

The ability to pause, rewind, stop, and play a recorded video tutorial allows your audience to replay important points that they need to remember and put into practice.

In a live seminar, it’s easy to miss what the speaker says at any given moment, but with a video tutorial the replayability is nearly limitless.

A video tutorial allows your consumers to reach the peak potential of your product, as well as play the information in its entirety.

Takeaway

Video is the best content for telling stories and sharing information, and it is currently leading the modernization wave in the business world.

But along with this modernization, the competition to the top is tougher than ever, especially in the video marketing game. Every business is doing its best to make share-worthy video content that proves useful for both their company and target audience.

However, you can still win the competition, with a fair amount of elbow grease. Here are four ways you can create engaging and valuable video content for marketing:

  • Explainer videos: A short introduction to the what, how, and why of your company’s product or service.
  • Consumer’s success stories: A real story of how you play an important part in helping your customer achieve a success.
  • Company value illustration: A visualized version of moral ground on which your company stands.
  • Tutorial videos: A company’s product success depends on how much its users gain from it, and tutorials help your consumers to get the most out of your products.

What are your thoughts about winning in the video marketing competition? Let me know.

5 Deciding Factors for How Much Should You Spend on a Great Explainer Video

explainer video cost

An explainer video can be quite costly depending on how you want it to look like and who you hire to produce it. For one of these beautifully crafted animations, you can spend anywhere from $1,000 up to $25,000.

Then again, cost is relative.

Smaller businesses, especially in developing countries, don’t always allocate a stack of money for marketing, and $1,000 may well be half or even the entirety of their marketing budgets.

But there are reasons why, when it comes to explainer videos (or any marketing video, for that matter), expanding your budget is recommended.

In this blog post we’re going to talk about why you can–and should–increase your budget for video marketing.

Quality takes time.

We’ve produced more than 2,000 explainer videos, and if there’s one thing that you should know, it’s this:

An explainer video that lasts between 1 and 2 minutes can take more than one hundred working hours to complete.

Don’t misunderstand me: Not all of those hours are used for the illustration and animation processes. A big chunk of them goes to the pre-production and revision processes.

As an explainer video producer, we have to conduct a good amount of research to become familiar with your company so we can come up with the video’s initial idea. Research is crucial for us to develop the video with the right concept, messaging, and story that fits your company’s profile.

The production work itself starts with designing characters and environments, developing the script, recording the voiceovers, animating and rendering (for animated explainer videos) or editing (for live action videos).

These processes work as a whole. One small mistake can cause a butterfly effect that will disrupt the entirety of the production process.

Reduce unnecessary risks.

Have you ever gotten a haircut for $5 at a shady barbershop, and then ended up fixing it for another $15 at your regular barbershop?

Expanding your budget a little more for an explainer video is more or less like that. To get the job done right, you have to work with the best production company that fits your profile.

It doesn’t have to be a premium production company. It just has to be the one that can provide the best value for your budget.

You should take a look at companies’ portfolios to see whether or not their work will meet your expectations. That way you can eliminate the production companies that will not meet your needs.

Video content is branding content that you can’t undo

The purpose of an explainer video is clear: to explain your company, product or service in a compelling and concise video.

A good explainer video should meet these criteria, especially if you’re planning to set it as your landing page or homepage video.

Your explainer video is the one piece of content that gets viewed, shared, and referred to by your sales reps and audience. It’s also possibly the content that you use in a company conference or at a trade show.

Ultimately, it’s the face of your company.

Assuming that’s what you have in mind when creating an explainer video, give it your best efforts. Go all out on this, because once it’s out, you can’t undo it.

Video’s shelf life is longer than most contents’.

Instead of seeing your explainer video as a marketing expense, see it as an investment. As with all investments, make sure that your investment gives you a good return.

Nobody wants to pay thousands of dollars for an explainer video that’s taken down a couple of months later because it’s no longer relevant or, even worse, not showing any results.

A quality explainer video is one that is not quickly irrelevant, like this video of St. Valentine’s history.

It should explain your brand, core message, and unique selling points in a way that will not change or be affected by changes in your niche or general market.

Design-wise, an explainer video with a good return shouldn’t use pop culture as a reference. Ultimately, the video should be clear and support the message without any distractions.

Of course, coming up with a concept that will stand the test of time isn’t an easy task. That’s why you hired a team of artists and creatives to begin with, right?

Not only do you get content that will be relevant longer than other types, but you also can repurpose your explainer video into other types of content like animated GIFs and still images to go with your blog.

Small things do matter.

The little details that go into the production process of your explainer video are often overlooked.

These details include things like music selection, character style, font styles, and other art elements that can make a good video into a great video.

While fonts are mostly free from font library websites like DaFont (and there are ample options to choose from), hand-drawn letters can leave a bigger impression than any premade fonts. In that case, hiring an artist that specializes in typography is helpful too.

There are other things of greater quality that you can get just by spending some extra money.

The most obvious and important one is premium music tracks from websites like AudioJungle and PremiumBeat.

Hiring a professional voiceover artist, rather than one from Fiverr; publishing your videos to Vimeo or Wistia instead of YouTube; auditioning talent; and choosing the right location (if you’re shooting a live action video) all can go a long way toward getting great results from your explainer video.

Takeaways

Producing an explainer video isn’t an easy task, not even for people who do it professionally. But it’s a crucial business decision for you.

You may think that you can’t afford to spend more than what you’ve allocated for an explainer video, but a step into the wrong direction can send your video–and your company’s marketing–into obscurity.

Here’s why you actually can afford to spend more and why it’s really worth it:

  • It can take more than one hundred working hours to make a single, standard explainer video. Making a great one takes even more time.
  • A good explainer video is like any quality product: The more you spend, the more you save in the long run.
  • Put extra money into the little things like premium music tracks instead of free ones.
  • Your explainer video can be the face of your company. Nobody wants an ugly one.

What are your thoughts on spending a little extra for an explainer video? Let us know.

Awesome 5-Step Guide to Making an Explainer Video That Converts

header
When it comes to having an explainer video that boosts your overall conversion, planning, execution and timing are everything.

For starters, you’ll have to understand the explainer video’s purpose: to grab the audience’s attention in the first 10 seconds, and in another 50 seconds or so, to hit a home run with your message.

It may not seem like a lot of time, but I can virtually guarantee you that writing a compelling explainer video script takes more time than writing an in-depth blog post about an explainer video.

The scriptwriter’s job is to squeeze an entire company profile into 150-180 words, creating a script that not only tells a story but that also is compelling enough for your audience to start watching.

Sound perplexing?

Fear not! In this blog post we’re going to pour the ingredients into one big pot so you can start cooking your own awesome explainer video right away.

Prepare the script

The script is the foundation–or the blueprint, if you will–for explainer videos, or any directed video, for that matter. Movies, vlogs, ads, you name it.

Like we’ve said before, your script is an entire company profile compacted into a much shorter, yet more compelling, piece of writing.

To achieve that and to smooth out your scriptwriting process, you should know some fundamental things about your business:

  • a. The kind of problems you solve
  • Without an engaging and relatable introduction, having an explainer video is like trying to herd cats: You won’t make much progress at all.

    The more specific the problems you solve, the stronger the bond you’ll have with a target audience, and vice versa.

  • b. Who your target audience is
  • Who is most likely to use your product? When you answer this question, consider factors like age, buying power, geographic location, and marital status.

    Take, for instance, a recent college graduate who has just started her first job. She will have different needs from a mother of four teenagers.

    You have to be specific in determining your target audience because it will be useful in shaping the script to fit that audience group’s profile better.

  • c. How you’re going to solve those problems
  • When you want your audience to connect themselves to your company, you have to think like a member of that audience.

    Explaining how you will solve their problem is a good start in building a strong relationship between the two sides.

  • d. Why you’re better than your competition
  • To stand out, your business must have advantages over other businesses. These advantages don’t have to be major. They might be something minor that still improve customers’ or clients’ experiences or add convenience to their lives.

Once you get these figured out, it’ll be much easier for both you and the explainer video company you hire to map out the project’s direction.

We conducted research to find out the most efficient duration and script length for an explainer video, and went into greater detail, in our blog post 4 simple things to write an awesome explainer video script.

Prepare the budget, timetable, and content

Walking you through the process and providing you with all sorts of options is part of what explainer video companies do, unless your contract specifically says otherwise.

However, it’s always helpful to have everything prepared before starting things. Good ingredients make a meal delicious. Extensive preparations make the final video cut awesome.

These are the items that are much better when prepared beforehand:

General

  • Project due date
  • Desired video duration
  • Specific format of video outcome
  • Budget
  • Content

  • Overall message for the video
  • Specific points that must be in the video
  • Specific points that must not be in the video
  • Visual style

  • Illustration and animation styles
  • Video references (if any)
  • Not having settled on these points is acceptable. In fact, it’s part of our job to help you decide which direction to go with your explainer video.

    But do consider how much time you can save by figuring out these simple points beforehand and what kind of outcome improvement you can get.

    For a more in-depth analysis about this subject, read our article 18 Important Questions to Get You Started with Explainer Videos.

    Avoid these dangerous call-to-action mistakes

    To get your prospects to do what you want, all you have to do is to include a compelling call to action on your website and in your marketing campaigns. Sounds simple, right?

    In truth, many calls to action out there don’t work well. Do you know why? We do.

    These are the most common call to action mistakes in most explainer videos that make most of them fail to trigger engagement with the viewers:

    • Heavy-handed call to action
    • By heavy-handed, we’re not necessarily referring to the quantity but the emphasis. A call to action needs to be subtle, yet clear enough to provoke an action.

      Your approach depends on a few factors: your business or brand’s popularity, how much the product or service costs (if your call to action is for an immediate purchase), and who your target audience is.

    • Abrupt stop
    • Another common mistake for an explainer video’s call to action is when it’s “rushed down” or “thrown in” at the end.

      It catches viewers by surprise, which can be a good plot twist in an entertainment video but NOT in an explainer video.

      Not only does it confuse viewers, but the shock element is so jarring that it can diminish the explainer video’s good impression and reduce the likelihood of viewers taking action.

    • Mysterious URL
    • Nine out of ten times, the most logical call to action for an explainer video is asking viewers to visit a company website.

      This is good since a website is usually the first stop in the conversion funnel.

      What is NOT a good thing is the fact that most explainer videos have an extremely short on-screen time for the URL they want viewers to visit. Be sure your URL is crystal clear to your audience.

    You can dodge a bullet by avoiding call-to-action mistakes for an explainer video. Read our article: 5 dangerous call-to-action mistakes that can hold back your conversion.

    Publicize your video

    What’s more important than any visual or audio in an explainer video is the video’s optimization and publicizing.

    An email newsletter is a good channel to start publicizing your explainer video. Chances are, whoever subscribes to your email newsletter is interested in your product or company in one way or another.

    That’s why an email newsletter should be your first concern when it comes to spreading the word about your brand-new explainer video (or any new content, for that matter).

    Whether you should embed the video to an email or not is still an ongoing debate. Doing so improves user experience significantly. However, not all email clients support in-app video playing.

    Read our further analysis on that subject here: 5 Questions You Should Ask Yourself Before Embedding Video in Your Emails.

    Email is a great channel, but your business social media accounts are the strongest in spreading the word about your brand-new explainer video.

    Social media videos have exploded in the past couple of years: They seem to have grown exponentially.

    YouTube’s data backs this up. The number of people watching YouTube has increased 40 percent yearly since March 2014

    As for social videos, on Facebook alone the number of video posts per person has increased 75 percent globally and 94 percent in the U.S.

    But don’t get too excited just yet. The massive number of social videos presents a challenge for businesses to hack their growth using their social media channels.

    That’s why we rounded up tips on social media video sharing to increase engagement for entrepreneurs and online marketers like you.

    • Mind the timing
    • Timing is almost everything when it comes to sharing your video in social media. At certain times of the day or week, social media is so crowded that there’s only a teeny tiny chance of your video getting views.

      Facebook, for example, reaches its peak traffic on Thursdays and Fridays. Research finds that it’s best to publish your video during these two days.

      On Twitter, however, Dan Zarella found out that tweets at off-peak times tend to have higher click-through rates (CTR) compared to those tweeted during Twitter’s peak times.

    • Add images to your social media post
    • According to HubSpot’s stats compilation, posts on all sites (not just social media) with visual content generally see more engagement compared to those without visual content.

      The problem is that some social media sites like Twitter do not auto-generate visual elements unless you upload your video natively.

      As a workaround, we suggest that you attach a separate image (preferably the thumbnail of your video) to your tweet.

      We have a handy step-by-step guide to attaching thumbnail images to your social media posts here: Social media video sharing tricks to boost engagement in 5 minutes.

    Make sure to get the most out of your explainer video

    An explainer video is digital content, which means you can use it as much as you want as long as it’s on the internet.

    You can repurpose your explainer video in several different ways. We have a complete list of underrated yet effective ways to utilize your video content.

    It’s a hard call, but we finally picked the best two methods you can use to repurpose your explainer video to get the most out of it:

    • Create an animated GIF from it
    • An animated GIF is an awesome piece of light content that you can attach to emails and upload to image sharing sites in seconds (provided you have a good internet connection).

      An animated GIF from an explainer video is even better. It’s a substitute for the whole video, but you get to choose which part of the explainer video.
      MeetEdgar

    • Pin it to your social media
    • Pinned posts are the first thing people see when they visit your social media accounts. Facebook and Twitter are the most obvious ones that have pinned content.

      Pinning your explainer videos at the top of your social media accounts means you increase its visibility and thus you get a bigger audience.

      PostPlanner did a little questioning with social media experts to see if having a pinned tweet actually attracts more people, and they found out it does.

      Here’s what Brian Fanzo said to PostPlanner:

      Yes, it’s massively useful as it allows me to keep the same tweet pinned for a long while as it attracts so much attention.

      For the branded accounts, I try to get them to switch it up but for my personal account, it’s extended the life of that tweet massively.

    So, you said you were going to make an explainer video for your business? Start putting these tips into practice for an optimal outcome.

    Have any questions? Feel free to ask us down in the comments or write to us!

    5 Questions You Should Ask Yourself Before Embedding Video in Your Emails

    Email and video marketing
    As a digital marketer, it is really satisfying when new tech is available to try and it promises to improve your work in some way. But when it’s not of any use for your job, the prospect of trying that tech feels kind of… meh.

    Video playback in email perhaps belong to the latter.

    The latest HTML5 element allows you to embed a video directly in an email. And by directly, I mean literally just click and play: Users don’t have to go anywhere else to watch the video.

    But the question is not whether you can use video playback in email. It’s whether you should.

    Video playback sounds like it could make you different and put you ahead of the competition. You get your videos in front of your audience and they don’t have to use their web browser/video player.

    But let’s look at this closely.

    What’s the advantage of videos in email?

    Before we get to the pros and cons of embedding video in emails, ask yourself: Why should I use video in email in the first place?

    Let’s be honest. An email newsletter without value is much like the weekly junk mail in your mailbox: It’s more annoying than useful, and you don’t want it to come on a regular basis.

    A study by MarketingProfs gathered a bunch of keywords in emails and analyzed their impact on several different actions. Guess what? Video is one of the words with a positive overall impact, from open rate (+18%), to click-through rate (+20%), to a reduced unsubscribe rate (-26%).

    email marketing statistics

    Kissmetrics aligns their argument with this data. In addition, they point out that video in email marketing helps your email stand out and makes rather complicated topics easier for readers to understand.

    How can it improve users’ experience?

    The main benefit of embedding videos to your email is that your audience will have a better user experience. On mobile devices, embedding video directly to email saves users a click. This is because most mobile platforms don’t support autoplay features, so if a user clicks on a thumbnail image of a video, they’ll have to click another play button.

    On desktop, the user experience improvement is more subtle. To put it in perspective, Ezra Fishman from Wistia recorded a screen-cast of him receiving an email with an embedded video.

    And here’s another email with a thumbnail that directs him to a landing page:

    As Ezra puts in in his article:

    The two experiences are pretty similar on a desktop (especially when utilizing selective autoplay). I click a play button and a video plays. In the non-embedded case, that involves opening a new window, which is a non-trivial difference.

    Other than an improved user experience, embedding video to email doesn’t give any real advantage.

    Why can’t the majority of email clients play videos?

    As flawless as an embedded video can play, there’s still a big problem to face. Not all email providers have caught up with the latest technology.

    Only two-thirds of email clients today can play embedded videos. Gmail, which holds a 40% market share for webmail, isn’t one of them. Neither are Outlook (23%) or Yahoo (21%). However, email clients with new technology such as Mozilla Thunderbird, Outlook 2011 for Mac, Apple Mail 4 and Mail Pilot can.

    As a fallback, programmers often add a clickable thumbnail so viewers on email clients that didn’t support video will see a static image that links to the video, just like they would with a pre-selected thumbnail that’s linked to a landing page.

    Worst-case scenario, they’ll see a broken image that can’t be clicked and doesn’t link anywhere–in other words, a dead end.

    This doesn’t mean that there’s nothing you can do about it. Email service providers provide tools to code or create a workaround to avoid broken image problems.

    But the point is, as cool and cutting-edge as embedding video in email may be, it’s more often technical than not.

    If you do decide to give it a shot, here’s a guide by EmailOnAcid, complete with the coding you’ll need and a list of compatible email clients. Just be aware that each platform requires different coding, so you’re going to spend quite sometime coding your emails.

    Why does an image-linking workaround work better?

    As much as you want to embed a video in your emails, the current preferred method remains the same: not embedding video at all. Many designers, programmers, and email marketers avoid using embedded video once they’ve weighed its pros and cons.

    Most of them prefer using animated GIFs and static images imposed with enormous play buttons to encourage users to watch the full video on their landing page.

    This has a couple of advantages. It’s easier to code and allows click-throughs, making it easier to track which of your emails are driving traffic to your landing page. This is what we did with one of our explainer videos:

    MeetEdgar

    But at the end of the day, email is just a stepping stone to take a customer to a landing page where the journey can continue with deeper engagement, whether that’s getting a download, receiving a quote, exploring products and solutions, filling in a form, or making a purchase.

    In other words, you want them to click and go to your landing page. The fewer clicks between your user and your landing page, the greater the chance of them being your potential buyer. It’s as simple as that.

    So, when you should use a video embedded in email, and when you should just link to it?
    Embedding a video in email means two clicks are needed to get to the landing page: one to watch the video and one to click through to the landing page. This is good if your video amplifies readers’ desire to purchase.

    On the other hand, using the classic approach of a static image with linked video and then auto-playing the video on the landing page means just one click is needed to get to the landing page. This is good if your website is an ecommerce site that sells FMCG (fast-moving consumer goods) and relies on impulse purchases, so that “BUY NOW” button is always within their reach.

    The Verdicts

    An embedded video in an email does improve users’ experience. Despite that, it’s still not worth the time and effort needed to embed a video to an email, at least for now. You might want to use it every once in awhile for special occasions, but for now I recommend you stick with the static image or GIF that links to your landing page, and only add video to the email if you are positive that most of your readers don’t use Gmail or Microsoft Outlook.

    Explainer Video: The Bridge Between SaaS and Customer

    video marketing effectivity
    You’ve gathered a team of computer engineers from MIT to develop software for your SaaS.

    They are highly skilled, and they develop a functional, smooth and gorgeous software for you.

    But once your software launches, the crowd isn’t cheering for you. There isn’t even a single pair of hands clapping to welcome your software to the market.

    And you’re wondering… why is nobody signing up for my software?

    Because nobody really understand how it works, what it does, and what good it will do should one decide to use it.

    That’s the dilemma of being a SaaS company. You may have the best software in the market but nobody uses it, because they have no idea what your software actually does.

    You have to explain it to your audience. Otherwise they will hesitate to even give it a try. Or worse, they won’t even know it exists.

    That’s where an explainer video functions as a bridge between you and your audience. Show them the the bridge and they’ll cross it on their own.

    Why? That’s precisely what I’m about to tell you in this post.

    1. It’s Narrated with Casual Language

    As a SaaS company, not everyone is familiar with how your software works or why they would need your software in the first place.

    Even if the concept of your software has been used times before by other existing SaaS companies, you must have several features to make your software better than your competitors’.

    You need to tell your audience about these features. Unfortunately for you, they don’t speak software developers’ language.

    Explainer videos use casual language that’s easier for most people to understand, instead of the technical jargon you likely use when talking to fellow developers.

    Thus, it’s the bridge that connects your company to your audience (who presumably doesn’t understand your lingo).

    2. Explainer Videos aren’t Common in Advertising

    Generally, people tend to avoid any kind of advertising video. As soon as that “skip this ad” button appears on YouTube, they click it. (I know you do, too.)

    Compared to common advertising, which usually only brags about how good a product is, explainer videos are more informative and valuable.

    An explainer video for an SaaS company should have fundamental information about the software so that whoever watches it will have an adequate understanding of the software.

    Consider a tutorial video, or simply an explanation on why the audience will need a particular product or service. These kinds of videos provide more value to your audience, even though in fact, they are promotional content.

    For example, take a look at this explainer video that explains depression and how to cope with it, in under 2 minutes:

    For SaaS companies, explainer videos are universal content that can be used in multiple places, like your website’s landing page and your company’s Facebook page or YouTube channel.

    Not only will it gives sprinkle of color to your previously dull-looking fanpages, it will also leave a positive impression about your apps and contribute to your website’s SEO.

    In order to get the most out of YouTube’s potential, you might want to check out our quick YouTube thumbnail tips article.

    You need to be wary, though. Sharing your video with the wrong crowd may cause adverse effects for your company.

    Check out our DIY social media sharing tricks for more insight on this.

    3. Explainer Videos Save Time

    SaaS users want to know why they should use your software and how to do so.

    Instead of reading a 10-step tutorial on how to use the software, they’re shown how to use it by the software developers themselves.

    SaaS companies are usually innovative and tend to create new or unusual concepts for their software products.

    For this very reason, a video is highly favorable in comparison to explanatory texts.

    Consider that researchers have proven that 90 percent of the information our brains pick up is visual. It’s because the human brain is hardwired to process visual information 60 thousand times faster than text.

    Research has also proven that video improves learning results. If video is not the most viable and effective way to introduce a new concept to the public, I don’t know what is.

    To SaaS companies that emerge with a new and innovative concept for software, an explainer video is the cornerstone for pitching their software to the market.

    Let’s take NextGlass as an example. They developed an app that can tell you which brand of wine you should try next.

    Explaining that concept would be a little bit complicated, don’t you think? But try watching this video:

    Much easier to digest, right?

    As easy and casual as it may sound, producing an explainer video (particularly the animated one like above) isn’t a cakewalk. You still have to decide which animation style is suitable for your concept, and whether or not you have forbidden content in your video.

    4. It Helps Your SEO Purposes and Online Presence

    As an SaaS company, you’ve got to have a strong online presence.

    Video is crucial in determining your website’s ranking in search engines. Your video’s thumbnail being present in search engine results is more likely to get people’s attention.

    Search Engine Watch, in one of their articles: The Rise of Video, puts video as:

    An evidence of quality content, and as part of a media mix on a site, it helps send signals to search engines that your page or site contains rich media relevant to search requests.

    According to research by Blue Nile Research, 80% of the top volume keywords now have rich media in their search results.

    It also shows that search results with rich media elements (not necessarily video) outperform results without rich media.

    In short, video lures in more views and clicks to your domain, making it stronger in terms of ranking and authority.

    Key Takeaways:

    As always, some people are professional article skimmers. So here goes:

    • An explainer video is simple, and it speaks a common language.
    • It’s a double agent: advertising and education.
    • It’s good for your website’s SEO.

    So, what do you think SaaS companies should do to introduce their products better to the public? Let me know in the comments.

    5 Ways to Blend Your Video with the Future of Marketing (Plus Examples)

    Last night, I watched a downhill bike competition video on YouTube. In the middle of it, I found out it was sponsored by Red Bull.

    It’s funny, because earlier yesterday I saw another dirt bike race on my cable TV sponsored by the same brand. (I found out later it was also uploaded to YouTube by Red Bull.)

    Then I realized that some brands are owning the advertising game in this age of technology.

    Technology is almost inseparable from our daily lives. (Think smartphones, laptops, PCs, LED TVs.)

    It’s amazing how people (including me) are so immersed in the advertising game that nobody even notices that they’re in the game.

    But how are they showing these advertisements in our daily lives without us noticing it?

    That’s exactly what I’m going to tell you in this post.

    Video advertising using modern tech is not that hard. It’s all about utilizing what’s already invented and publicly available with piece of tech, and you’re on your way to amazing marketing results.

    Here are some of my tips for making your video on par with the next level of ads.

    1. Optimize Your Video for as Many Devices as Possible

    What was the longest amount of time you went recently without seeing videos online or on your screen? My money’s on anything less than a day.

    We are in an age of technology when almost everything has displays, even something as peculiar as a fridge.
    LCD on everything
    Classes are taught using video because it’s more entertaining than plain text.

    Many meetings by business partners on different continents happen through Skype, or any conference video call program for that matter. It’s more efficient in terms of time and resources.

    Salespeople can sell their products from the comfort of their work desks, communicating through their 21” LED desktop displays and 6” smartphones.
    LCD on everything

    Video is now fused with our lives.

    It’s because videos make our lives simply easier. Instead of repetitively explaining your product to different prospective clients or customers, you can now record one explanation of your product and show it again to prospective clients in the future.

    For marketers, this should be a gold mine. With all of the devices with video-playing features, reaching prospective customers is right at their fingertips.

    To cope with the new gadgets coming out nearly every month, your video has to be playable in multiple devices which sometimes support different formats. Some of the most common formats (playable across different platforms) are: .MKV, .MP4, .AVI and .FLV

    If you want to do this the easy way, you can always find a website or service that will transcode convert your video to any format supported by the viewer’s device. These services allow you to easily do that: YouTube, Wistia and Vid.ly.

    Not only they can convert videos for you, they also make your video available in different resolutions on the go, detect the best resolution and format for your current device, and make sure the video can be played properly.

    That way, viewers can conveniently watch your video with whatever devices they are using.

    If you’re planning to publish your video to YouTube, we have 4 Tips to Create Killer YouTube Thumbnail that should come in handy for you.

    2. Live Stream Videos

    When the ol’ upload-and-download edited video gets common and dull, the world of video advertising turns to live-streaming.

    Periscope, Snapchat, and Meerkat are the rising stars of video live-streaming platform. Periscope, however, wears the crown.
    Periscope logo snapchat logo meerkat logo

    Aside from its popularity for business purposes and people in general, big brands also use Periscope as a marketing platform. Those brands, among others, are:

    – RedBull

    When there’s a new trend of advertising, you can expect Red Bull to be in the front seat of the hype train. They live-streamed a bit of their Guest House events.
    Guest House event red bull

    – Adidas

    During the World Cup 2014 in Brazil, Adidas did a web series of live-stream published on YouTube. The series was called The Dugout and it was revolutionary for Adidas’s YouTube channel from the soccer perspective.

    As you may have noticed, the videos Red Bull and Adidas live-streamed weren’t exactly part of a product boasting campaign.

    They show you what it should be like to be involved in a certain industry: Adidas with their major involvement in the sports industry (soccer, in this case), and Red Bull with their energetic and young vibe as always.

    3. Live Q&A

    From a customer service point of view, live Q&A could mean a lot more than it sounds.

    Having regular (weekly, monthly, etc.) Q&A session with your customers is one way to humanize your brand without much hassle.
    Webinar

    Live Q&A, when executed well, also proves to your customers that your company is really good at handling spontaneous questions and issues from customers.

    4. Behind The Scenes Video

    Behind-the-scenes videos are always interesting for your customers. Some of your customers probably have been dying to know how you manufacture your products.

    It’s applicable to most industries, even if your products aren’t physical.

    For example, in the animation industry (with no physical product), you can stream the process of making the animation to your audience.

    If you don’t have enough of an audience hooked into your live-stream, you can always upload the recording to YouTube and get more views that way.

    5. Produce Customer Testimonials, Explainer Videos and Tutorial Videos

    Customer testimonials and reviews have always been the best bet for companies, whether they sell services or products. It creates trust, and trust is important in the online marketing world.

    Ascend2 conducted a survey on video marketing with 280 participants consisting of marketer and sales and business professionals from around the world. The survey found that the most effective type of video content is customer testimonials, with 51% participants voting for it.

    Ascend2 Survey

    However, they also found that producing a customer testimonial video is harder than making an explainer video or tutorial video.

    ascend2 survey

    It’s because customers aren’t always willing to spend their precious 1 or 2 hours to record a testimonial video.

    Unsurprisingly, explainer videos and tutorial videos are nearly as effective as testimonials. This survey has proven that despite the fact that explainer videos are much more accessible compared to customer testimonial videos (only 29% marketers find them difficult to produce), they still have an impact comparable to that of (1% less effective) customer testimonials.

    With the data gathered from professionals, the survey proves its usefulness for marketers and business owners in making better choices in the future for their video advertising plan.

    Takeaways

    • Analyze the devices used daily by your audience and optimize your videos for them.
    • Broadcast casual videos and Q&A sessions regularly through Snapchat, Periscope, Meerkat, etc.
    • Explainer videos are highly accessible with impacts comparable to those of testimonial videos.

    So, have you got any plans for the content of your next video? Let me know in the comments.

    6 Great Examples of Legally Allowed and Forbidden Content for Online Video

    Copyright Infringement
    Lately, YouTube content creators have faced a bunch of issues: YouTube copyright strikes.

    Basically, YouTube is taking down one or more of their videos (or even entire channels) due to reports of copyright infringement or violation of YouTube’s community guidelines.

    Many YouTubers have uploaded videos in which they rant about how badly YouTube’s “law enforcement” efforts are made. Like GradeAunderA’s hilarious rant:

    What’s sad is that the videos and channels struck down were not ALWAYS proven wrong, and the guilty and naughty ones (violating copyrights, containing violent or graphic content, etc.) are left untouched by the mighty YouTube.

    Some of the channels and videos shut down by YouTube were successfully brought back, mostly due to channel owners’ complaints and fan support.

    But still, they lost their ad revenue for a period of time, which for many channels could mean hundreds or thousands of dollars.

    In this post, I’m going to talk about what you CAN and CAN’T put in your videos to avoid strikes on copyright infringement or other law violation, not only for YouTube but also for Internet publishing in general.

    What is Allowed to Put in Your Video:

    There are certain content you are allowed to use in your video without having to contact the copyright holder. Here are some of them:

    1. Royalty-Free Music

    You’re maybe wondering what the heck “Royalty-Free Music” is. One thing you need to know for sure is that “royalty-free music” is NOT free.

    Royalty-Free Music means that you only have to pay once for the music, but you can use it once or 1,000 times without having to pay another cent.

    You can easily find royalty-free music across multiple online music libraries. We recommend PremiumBeat, AudioJungle, and IBAudio. Freesound is also an awesome place if you need royalty-free sound effects.

    Here’s an example of music you can get from AudioJungle.

    Of course, you CAN use music and sounds that aren’t royalty free, but it’s more costly since you have to pay whenever you want to use the music.

    2. Picture of Public Spaces and Private Properties

    According to Photojojo, you are allowed to do any filming or photography in public places (includes: sidewalks, streets, parks, malls) to the extent to that you can take pictures of private properties (such as houses, buildings) as long as you are not trespassing.

    If someone’s house is visible from the sidewalk where you shoot the video, it’s fair game; nobody can sue you for doing that.

    If you’re looking for a solid example regarding this matter, this music video of Vanessa Carlton making her way downtown is excellent.

    And no, she has never been sued for showing those private buildings in her video.

    Speaking of trespassing, you should not expect a “No Trespassing” sign to be present all the time. And simply extending your camera lens over a fence could mean trespassing.

    However, this does not happen often if you’re creating animated videos, like us, since we are obviously using materials that we rightfully create and own.

    But you have to be more careful with your intellectual property like images, brand logo and style, which I’ll talk about in the next point.

    3. Your Own Intellectual Property

    If you’re dealing with a lot of animation videos like BreadnBeyond, I’m guessing you have your own team of creative illustrators.

    This is one among many of our animated video, which was born purely out of our creativity and ideas.

    But if you don’t have a team of illustrators, or you can’t do the drawing part yourself, NEVER ever use other people’s artwork without their permission.

    Intellectual property is protected by the law, so if you want to use other people’s intellectual property, a letter of permit is mandatory or else they can sue you for that.

    Copyrighted images aren’t always watermarked with © (“circle C”).

    The truth is, one doesn’t have to file any special paperwork to be granted copyrights to their intellectual property, namely images.

    Social Media Examiner wrote an awesome article about image copyright and how you can use it for your own projects.

    Your own images are the safest bet for you to use in your videos.

    Not only are you free of worries about someone claiming his or her right to particular frames in your video, you will have copyright of what you just created.

    What’s Not Allowed to Put in Your Video Without Permission

    There are things you can simply merge in with your video, but there are limitations to what you are legally allowed to do. These are off-limits from what you can merge in with your video without the owner’s permission:

    4. Copyrighted Music and Sound Effects

    Music and sound effects that are subject to copyright are commonly under legal protection from plagiarism and copyright infringement.

    It is not restricted, per se, for you to use in your video, but if the music and/or sound effect is subject to copyright, you need to track down the copyright holder and settle what’s to be done if you want to use his or her intellectual property to avoid future unexpected lawsuits.

    If you want more choices of music, you can go to community-run audio sharing website like SoundCloud.

    Many artists in SoundCloud provide their contact information in their music description. It’s easier to set an agreement if you know who to reach in the first place right?

    SoundCloud Song Owner

    If you are very lucky, at best, nothing will happen even if you use someone else’s music or even earn money out of it. But you should expect at least first-degree burn if you play around with fire

    According to Reelseo, these are the consequences of using other creator’s copyrighted audio:

    a. On YouTube, your account may receive a strike.
    b. Your audio may be muted.
    c. Ads may be placed on your videos, with the benefits going to the original artist/publisher.
    d. You could be sued by the owner of the work you are using.

    5. Copyrighted Clips and Stills from Other Creators

    The source of clips and images aren’t always clear on the Internet. But as our fellow at VideoUniversity put it: just because you can’t find the owner, doesn’t mean you can get away with it.

    It’s best to assume that every image, artwork, clip and video you can find on the internet is subject to copyright. A case as simple as using a photograph as the basic material for a digital artwork could lead to a lawsuit.

    Obama Campaign Poster

    A famous street artist, Shephard Fairey, created the “Hope” poster during Obama’s first presidential run in 2008.

    The poster rapidly spread and became the symbol of Obama’s campaign. Mannie Garcia, whose photograph was allegedly used by Fairey as the raw design, demanded compensation under the name of his agency.

    Although they came to a private settlement, these hassles could have been avoided had the permission been in Fairey’s possession by the time his poster went viral.

    6. Community Guidelines Restrictions

    Community guidelines are not always related to copyright or trademark infringement.

    However, video publishing websites have their own community guidelines that act as the border between what you can and cannot publish in those websites.

    Generally, they prohibit the use of nudity, violent, hateful, and spammy content.

    As stated in YouTube’s community guidelines, a first-time community guidelines violation is treated as a warning and the ban is temporary. This is the same for the second violation, until the third violation when your account is gone for good.

    YouTube Community Rules

    YouTube copyright strikes are automated and therefore, mistakes are inevitable. In many cases, even when you’re not violating any community guidelines of copyright laws, a warning or takedown may happen.

    But with enough evidence of your innocence, you could get back what you lost from the strike. We too have got some warnings regarding copyright matters, but we’re more than 100% clear that we’re on the good side.

    Meanwhile, according to Vimeo community guidelines, users are only allowed to upload their own creations. As for promotional content, users are required to use Vimeo Pro, a paid service from Vimeo for marketing campaigns.

    Vimeo Guidelines

    Conclusion

    Skimmed through the article? Here, have something to take away:
    1. Always try to track down beforehand who owns the content you want to use.
    2. If you can find it, make an agreement. Otherwise, avoid using that intellectual property.
    3. Follow the community guidelines for the website you’re publishing.

    Copyright laws seem unclear, but we’re obligated to obey them anyway. I hope what I’ve written can help you understand what content is allowed in your video.

    If you have stories to tell or questions to ask regarding copyright in videos, let me know in the comments!

    Testimonials

    • Breadnbeyond understood Wish.co.uk's brand identity straight away. The video they made for us - at incredibly short notice - is perfect. Previously we'd held off doing video, thinking it was too expensive or too time consuming to produce. Breadnbeyond proved me wrong - I wished we'd spoken to them months ago!

      Stephen - wish.co.uk
    • Excellent work. Very responsive and professional.

      Steven Dumosch, Mojowijo
    • Great quality and fast turnaround! Breadnbeyond worked with us through all our change requests in a friendly and professional manner.

      Elitute
    • I chose you because you were no fuss. NBD as we call it (no brain damage!). The delivery was perfect as a first timer, I cant fault what occurred. In terms of the end product, its what I wanted and the script review was brilliant and the end result perfect.

      Clint Twomey, myrewards.com.au
    • Really liked your portfolio. Not just the quality, but the amount of work you've produced over the years. I was looking for a stable company with substantial experience in the industry to minimize my risk. Your about page resonated with me - I'm in a very similar situation as Andre was when he started BreadnBeyond.

      Edina Gardos, Point Blank Design
    • Andre's professionalism and level of understanding surrounding IT projects is second to none. I've dealt with Andre on a number of projects throughout the years and he has consistently delivered projects on time and has always exceeded expectations.

      Nanthees Paskar
    • Extremely satisfied with the service quality produced by Andre & his team. I am one of the people who wont get satisfied in first mockup. If you work with Bread n' Beyond, you will see that they are always ready to go an extra mile. I came with a limited budget to BreadnBeyond for a small logo design project - but in the end I found so much scope for expansion with them that I couldn't help but re-hire them to produce a higher quality output, each time. The designs are impeccable & they pay very minute attention to the details. This is the most important thing for me & I am glad that I found this team. Looking to re-hire them for all the future design projects. A++++ Service, highly recommended!

      Pushkar
    • If you guys fancy those fancy animation videos done fast and cost effectively, then look no further! Andre and the crew from Bread n' Beyond will help bring your ideas n characters to life in quick time! Professional, responsive, reasonable and sensibly priced service... the folks at BnB are friendly too which makes it all a breeze and great joy to work with em. Strongly recommend anyone looking for animation or design services and such to get in touch with Andre and co. Will definitely be working with them again... in fact we're already onto our next gig! Nuff said :) These guys rock out!!!

      Shariff, Tee Daily
    • Overall amazing!! Not only will we hire them again, I have already sent two more people their direction because they did such an amazing job. Thanks you for doing such a great job.

      Jabez Le Bret
    • This is a great animation studio. When I was not completely satisfied with the work that was initially done, they went above and beyond to fix everything I had problems with and meet my satisfaction. Would recommend to anyone.

      Scientific Investing

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