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Tag Archives: explainer videos

3 Simply Awesome Factors for More Engagement Social Video Marketing in 2017

The year 2016 has been an especially exciting year of video marketing and social media growth. In fact, it’s so exciting that we had to roll out our own video marketing predictions for 2017.

Businesses have been churning out content, especially videos, across multiple social media platforms progressively, because social media sites have made it clear that they’re here to stay.

Your customers watch social media videos, no matter if they’re CEOs, marketers, working moms, or working dads. How often do they watch videos on social media? It varies. 78% watch social media videos weekly, while 55% watch every day.

The amount of social media videos watched is astonishing. Facebook alone garners 8 billion daily video views on their platform, and that’s excluding video views on their sub-company, Instagram.

But you know what’s more important than the number of views? Engagement rate. Without engagement, views mean nothing for your business (unless your business relies solely on advertising money).

In this article, I’ll guide you through making videos (or explainer videos) that will give your business’s social media account sweet scoops of engagement in 2017.

Researching the Optimal Video Duration

Generally, shorter videos perform better on social media (counting YouTube as one).

But how short is short?

The answer varies greatly from platform to platform, and from one type of video to another.

Our previous explainer video case study says that explainer videos perform best, in terms of audience retention rate, when between 1 and 2 minutes long, and performance decreases as length grows.

explainer video case study

However, length will become somewhat irrelevant when your video content proves to be useful, entertaining, informative, or at the very least shareable.

Facebook’s giant creators like UNILAD, The LAD Bible, Taste, and 5-Minute Crafts have proven that social media videos can grab millions of pairs of eyes when done correctly and aimed at the right audience.

For reference when making your social media videos, have a look at this handy-dandy infographic from Marketing Land:

social media video duration

Image credit: MarketingLand

Simplify Your Video Script

When you’re looking to engage with your audience on social media, there are several ways to do it:

  • Provoke your audience for easy comments (not recommended for brand building),
  • Deliver informative videos (recommended but takes time and effort),
  • Use simple, bite-sized videos to get viewers on board.

More often than not, simple videos go viral quickly or even become Internet sensations.

The success of internet sensation videos, such as the mannequin challenge, the bottle flip challenge, or other challenges is because of their goal–or lack thereof. They serve no purpose other than challenging people to do some (maybe) absurd stuff.

So, don’t make your videos overly complicated–that’s what you do for your landing page videos.

Should I Do Post-Production Editing for My Videos?


Editing your videos is like working on a PowerPoint presentation: show the main points of what you’re about to present and make some effort to spruce up the slides.

We’re no longer in the static days of Internet where you need a few seconds for an image to load up. It’s moving images time, and we’re well past watching raw footage, especially on social media.

Video editing might sound scary at first, but the truth is you don’t have to use advanced video editing software like Adobe Premiere, Sony Vegas, or Final Cut.

For social media videos, as long as they aren’t animated (like our explainer videos), editing your videos with a mobile video editor such as Filmora Go, Viva Video, or KineMaster have more features than you can use at a time.

But as you may have guessed, better post-production editing equals better visuals–which is never a bad thing for brand building. So, if you have the resources to spend on post-production, don’t hesitate to do so.

Zach King is dubbed “the video wizard” with an audience of millions. His trademark? Awesome jump-cut videos like this one.


Social media videos, when meant for brand building, are the type of content that you should invest time and effort in. Now that the majority of businesses, small or large, startup or established, are in the social media marketing game, here’s what you should do to stay ahead of the tide:

  • Don’t overcomplicate your video content. Keep everything simple and bite-sized.
  • Keep duration in mind: Long videos tend to be boring.
  • Invest in post-production processing and video editing software that suits your needs.

What are your plans for your social media marketing next year?

3 Simple Ways Explainer Videos Increase Product Value Understanding

One among many improvements that a product explainer video can bring is delivering more of your product value and product understanding that will better educate your employees, increase the perceived product value for your target consumer and ultimately, make for better sales performance.

Product value is what justifies the price tag you put on your product. Better product value means better justification for the price.

The problem is, most end-users don’t see what you’re charging for except the whole product.

By showing your target consumer more of the value of your product, you’ll kill two birds with one stone.

First, you’ll be more transparent about what you’re charging for. Second, your consumer will trust you more and continue to use your product

As for the efficiency of a product video, it’s unquestionable. An insivia study reports that 90% of users say that seeing a video about a product is helpful for the decision-making process.

Whether the product video directs users towards the positive decision (to buy) or the negative decision (to not buy) depends greatly on how your product video is made, how it is visualized, and most importantly how well your script performs.

There is one thing explainer videos do that other product videos like product demos or ads can’t do as well: explaining things, hence the name.

In this blog, I’ll show you how you can increase product value understanding using a product video.

#1. Storytelling and Product Showcase

Storytelling provides a better chance to relate to the target consumer’s problem on an emotional level compared to outright advertising.

A series of experiments performed by neuroeconomics pioneer Paul Zak found that stories that are highly engaging and contain key elements—including a climax and denouement—can elicit powerful empathic responses by triggering the release of oxytocin.

Often referred to as the “trust hormone,” this neurochemical promotes connection and encourages people to feel empathy. When released in the brain of your prospect it can help build trust in your brand or product, and by doing so increase sales.

However, a story that doesn’t clearly define where it begins, where it’s happening and how it ends does not engage our brains in the same way. In fact, people ignore it.

A well-told story can move everyone, even people who aren’t your priority target consumers, even the ones who aren’t likely to purchase your product. Like this video from Intel that moves everyone’s hearts.

This video shows how Intel’s product can help its target consumers, tech developers. The fact that their product has an indirect contribution for the betterment of another human’s lives is the value of their product they showcase in this particular video.

#2. Entertainment and Product Highlights

Many companies overlook the importance of slipping a bit of entertainment into their product videos. There’s an old saying: “We buy from people we like.” Making viewers enjoy your video is the easiest way to get target consumers liking you.

I dare say that any campaign or marketing effort you have worked on aims to increase sales. But if you break down the selling process, sales never comes first.

There’s a series of steps your prospects need to take to become potential consumers before they’re ready to see the offer. Most of the time, this set of stairs begins with getting them to like your brand first.

Just watch this Dollar Shave Club video and you’ll see my point.

Did you like the video? Because I did, and if DSC shipped to where I live, I’d definitely subscribe to them.

Granted, it’s impossible to get everybody’s approval, and passive-aggressive jokes like in the video above aren’t everyone’s cup of tea.

So the best chance comes when you have already determined who your target consumers are and you make a product video that will appeal best to them.

#3.Product Feature Highlight

Imagine highlighting product features like this: You are at the grocery store, contemplating Lucky Charms or Honey Nut Cheerios for your breakfast tomorrow.

Lucky Charms have perfectly-sized flakes and just the right amount of sweetness. But a box costs $2 more than Honey Nut Cheerios, which has more in the box and more varieties to choose from.

Each one of them has features that every cereal brand has but that they’re not always good at. That’s what product features are.

Let’s say your company makes email marketing software, which is a quite crowded niche. What does your app excel at? Perhaps its excellent yet simple subscriber organization, or simple analytic interface?

You can do all the feature highlighting more easily with the help of visual representation (i.e explainer videos). Words alone aren’t going to deliver much value for your product’s best feature(s). If you try to do so, your target audience will see it as another marketing gimmick that won’t deliver.

It’s different when you practically show off your product’s best feature, like BlendTec here.

In the blender manufacturer niche, of course the main feature of the blenders is, well, the blender itself. Now, how strong can a blender blend? BlendTec shows that their products are off the chart.


Product value is what justifies the price tag you charge for your product. The issue is that most end users take a product for granted without seeing what a company is charging for. An explainer video can help your consumers see your product’s value better with the help of visual representation as opposed to word-by-word promotion.

Here are 3 ways you can expose more product value using an explainer video:

  • Tell a story about your product’s usefulness in real life.
  • Show the non-corporate side of your company, which will get target consumers to like you.
  • Highlight the strongest feature of your product to justify the cost you charge for it.

What are your thoughts on this? Let me know.

4 Simple Things You Need to Write an Awesome 90-Second Explainer Video

bread n beyond explainer video
When we were still a startup newbie, we believed that what made an explainer video cool included flashy colors, smooth transitions, and a silvery narration voice.

We put most of our emphasis on the visuals since that’s what we were equipped for. The characters’ appearances and smooth transitions between scenes were our main focus for quite a while.

Until we realized that we’d overlooked something of great importance.


The script is the foundation–or the blueprint, if you will–for explainer videos, or any directed video, for that matter. Movies, vlogs, ads, you name it.

When a script is excellently written, the visuals are like ice cream toppings.

Like DropBox’s and Dollar Shave Club’s explainer video, which now have well beyond 20 million views.

A script isn’t that long of a text to begin with.

But that’s the tricky part in making an explainer video script: the length. You have to compress a stack of ideas and supporting facts into a compact piece of writing.

It’s not everyday writing. An explainer video script must be as easy to understood when read out loud as it is when written down.

Before you begin to write your script’s draft, keep these few things in mind:

1. The problem you solve

Imagine your company produces a foldable baby stroller. What kind of problem could make a family think they need one? Maybe their car is too small for traveling with a normal-sized stroller.

Say your company manufactures an extremely durable DSLR camera. Why would any photographer want that? Maybe they are outdoor photographers who’ve dropped their cameras onto hard surfaces and broken them, whereas your product would have survived.

The problem statement is crucial for creating a relatable introduction in a script. The more specific the problems you solve, the stronger the bond you form with the more focused audience.

2. Target audience

The target audience or target market segmentation is a specific group of people who need or want your product.

Choosing the right target audience starts by determining what needs your product or service meets.

Who is most likely to use your product? As you answer this question, consider factors like age, buying power, geographical location, and marital status.

Take, for instance, a recent college graduate who has just started her first job. She will have needs that differ from those of a mother to four teenage children.

Or indoor and outdoor photographers. They need different types of lenses and different sets of gear.

Be as specific as possible when defining your target audience.

3. How you will solve the problems and why you are better

Let’s say you’re in an appliance store, looking to buy a blender to make fruit juice with a smoother texture than any you’ve had before.

A sales guy approaches you and says that blender A is what you’re looking for. You think, “How so?”, right?

And you expect answers like:

“It has blades made of ultra-sharp stainless steel,” or “it cuts at 5,000 rpm faster than other blenders.” You expect details that make you want that blender.

That’s how your audience thinks when they see your explainer video.

And that’s why you need to think as a customer, and write the script using that mindset as a reference.

4. Duration and script length

Bread n Beyond’s articles page has hundreds of articles. However, Google analytics always shows a significant spike from a particular article: How many words does a 60-second explainer video need?

Our sales team received lots of queries about how long a script and a video should be. To answer this question, we checked our YouTube video manager and took a look at the 20 most viewed videos on our channel.

The result is quite close to what we predicted.

When we reviewed 20 of the most viewed videos in our YouTube channel, 40% of them were 90-120 seconds long. The remaining 60% is split evenly between videos under 90 seconds long (30%) and above 120 seconds long (30%).

Out of the total 392,304 views we received from our top 20 videos, 79.8% were from videos between 90 and 120 seconds long. Videos under 90 seconds and above 120 seconds made up 4.9% and 15.3% respectively.

That’s why we suggest that your explainer video script should result in a 90-second video.

recommended video duration

Bread n Beyond’s video performance chart

Based on the last 50 explainer videos we made, the average script length for a 90-second video was 247 words.

# Title Words Duration Words/Sec.
1 Globos Payaso 77 40 1.925
2 Orderly Email 125 45 2.778
3 AXS Health 108 46 2.348
4 Green Streak 174 59 2.949
5 MyAccount 146 59 2.475
6 Abacus 166 60 2.767
7 Gsnap 151 60 2.517
8 Haus 150 60 2.500
9 Open Polls 166 60 2.767
10 Tribr 173 60 2.883
11 Communify 169 63 2.683
12 The Great Voice Company 163 63 2.587
13 Smart Commute 164 64 2.563
14 Chameleon 184 65 2.831
15 Hive Team 175 67 2.612
16 Bluefrog 170 70 2.429
17 Mink 149 71 2.099
18 MediaZone Pro 165 72 2.292
19 Paperli 195 73 2.671
20 DriverReach 166 74 2.243
21 Bizzmine 191 75 2.547
22 Prize Rebel 172 75 2.293
23 BMS Trustworks 181 80 2.263
24 Local Wine Events 183 80 2.288
25 MyTeamWorks 192 82 2.341
26 HOA Express 223 83 2.687
27 Armada Power 227 84 2.702
28 EDIS 201 85 2.365
29 Checkmarc 181 86 2.105
30 BountyBuddy 289 90 3.211
31 KC clean 204 90 2.267
32 Local Supply 228 90 2.533
33 Smart Pension 180 90 2.000
34 Web Community Creator 250 90 2.778
35 Xona Software 204 90 2.267
36 Perma Safety Tub 255 90 2.833
37 Web Mortgages 237 91 2.604
38 Go Procure 251 101 2.485
39 Converge 220 102 2.157
40 Startup Thread 300 104 2.885
41 LiveZilla 260 106 2.453
42 NextPond 311 114 2.728
43 KD Smart Chair 291 117 2.487
44 CharityVest 326 122 2.672
45 Serve Your City 352 123 2.862
46 OptimumHQ 341 130 2.623
47 Smile Interactive 351 130 2.700
48 BMT Fluid Mechanics 324 135 2.400
49 MicroRidge 245 139 1.763
50 Energy Feeds 640 247 2.591
AVERAGE 218.920 87.040 2.515

On average, the last 50 explainer videos we produced have 218.9 words and are 87 seconds long. That makes the average reading pace of our voice overs 2.5 words per second.

Video length has other determining factors, such as language used, pauses, emphases, and the script tone.

Different languages require different speeds of pronunciation and different paces of reading for sounding as natural as possible.

Emphases can trigger certain emotional reactions from viewers and deliver the message precisely how it is meant to be delivered.

And a serious (or formal) tone generally will be slower than a casual tone due to the necessity of using proper and un-abbreviated words and phrases. Abbreviations such as “that’s,” ”it’s,” ”I’ve,” etc. should be pronounced as “that is,” “it is/it has,” and “I have,” in a script with a serious tone, and a large quantity of that results in longer time.

How can this information help me?

The essence of an explainer video is its ability to transfer an idea from the company’s side to the audience’s side. As Einstein said, “If you can’t explain it simply, you don’t understand it well enough.”

An explainer video is the visual representation of that quote. If you can make your audience understand your ideas, it means you’re an expert in that particular field.

Outsourcing your explainer video production means channeling your ideas to an agency and asking them visualize them for your audience.

Failing to explain everything to the agency can cause a chain of failures, which indirectly will make the final video less effective because the ideas behind it weren’t successfully communicated.

In conclusion, preparing your answers to the points mentioned above gives you a head start before you even begin reaching out to an explainer video agency.

Preparing your ideas for an explainer video is like soaking a potato in a warm water before peeling it. You don’t have to do it, but doing it is worth the effort you make.

Closing thought

Coming up with answers and a general overview about your company perhaps is as easy as pie. You might even know more than what your script needs.

But the real work begins when you (or whoever you hire) start picking which of those answers needs to be presented in the script and, more importantly, how they’re going to be presented.

This is why most (if not all) explainer video agencies will give you questionnaires that generally ask about the elements mentioned above.

The point is, no matter how skilled, pricey, or recommended an explainer video company is, the key lies in what the client’s side has and their willingness to be involved in the process.

An explainer video project requires teamwork. If you are well-prepared and willing to discuss ideas with an explainer video agency, you are much more likely to get an amazing video.

How Whiteboard Videos Increase Viewers’ Memory Quality by 22%

whiteboard breadnbeyond
Have you heard about whiteboard videos or video scribing? If you have, you probably know that corporations and educational groups rave about them as visual media for teaching and training. Heck, maybe even your company or your competitors are using them.

Whiteboard videos are in fact very effective in improving the learning process. But the question we’ve been asking is, why are they effective? And how is it possible?
In this post, I’ll give you some insight into that.

1. A Massive Increase in Audience’s Recall Ability

Almost all case studies support the argument that whiteboard videos are the go-to media for corporate training. But here I’m going to explain the psychology that makes whiteboard videos that good.
Dr. Richard Wiseman published research about whiteboard videos. He discovered the reasons that whiteboard videos outperform ordinary videos in memory tests, problem solving, shareability and overall impact on the audience.

In 2012, Dr. Wiseman recorded a video of himself explaining on a subject. Later, he created a whiteboard video using the exact same audio. He tested viewers’ memory after they watched one or the other, to see which one helped them learn the best.

You guessed the result correctly.

The overall results showed that viewers who watched the animated video answered 92% of the memory test correctly. This is a significant improvement (as seen from the academic research point of view) from the test results of viewers who watched the live recording video of the same subject, who on average scored 70%.

whiteboard vs talking head
On one of the questions in Dr. Wiseman’s research, 92% of whiteboard video viewers recalled the answer correctly–22% more than those who had watched the ordinary video.

2. It’s an Attention Magnet

This is “simply because people are more engaged in the process,” says Wiseman.

We know that in order to remember something, you need to attend to it in the first place. If you haven’t got people’s attention, you’re not going to get the information in. I think what the animations do is hold that attention. They hold it in an incredibly engaging way.

More often than not, your audience will appear bored and will yawn during videos that feature safety talks, product demos, or generally anything with a hint of tediousness in it. The question remains: How can you win the attention of the people in front of you? How can you get information from inside your head to theirs?

One way would be to use whiteboard videos. (Though other options are available, depending on whose attention you’re trying to win.)

For instance, explainer videos (regardless of the animation style) are preferable for attracting a younger target market, whereas whiteboard videos excel in a more formal and strictly educational manner, such as for corporate training videos or seminars.

3. Whiteboard Videos Put People in Good Moods

The second reason Dr. Wiseman gives is that whiteboard videos are fun.

How does that make any difference, you ask?

You do anything better when you’re in a good mood … creativity, productivity, learning. … One thing [whiteboard animation] does is make me laugh, and it puts me in a good mood … Suddenly, it’s not so much work. It not only makes them have a better time, more importantly it means the information is just going in.

You know it’s true: Your colleagues wouldn’t want to sit through another set of PowerPoint slides that seem to have no end. Like other types of visual content, whiteboard videos are better at making your audience feel more relaxed and the content more fun than PowerPoints or textbooks.

How could someone prefer a textbook of blabber about a product over this fun-looking video?

4. Whiteboard Videos (and Other Animated Videos) Spark the Will to Learn

So far we’ve learned that whiteboard videos are fun and engaging and they amplify the audience’s ability to recall information. Those are exceptional qualities. But get this: Just by making information visual by using animated characters, you can get not only your audience but virtually anyone to learn.

As quoted in research published by SafariMontage, a survey found that a whopping 92% of teachers agree that the availability of whiteboard videos and animated videos in general improved their students’ learning. It enabled them to be more creative in the classroom.

This suggests that whiteboard videos are a valid medium for facilitating information transfers from one mind to another. For corporations, information transfer can be in the form of employee training, safety education, or internal seminars.


Here is the shortened explanation of why a whiteboard video is the best choice for corporate and educational videos:

  1. Whiteboard videos are attention-grabbers with numerous fun elements.
  2. They expand viewers’ recall ability by 22% compared to live video.
  3. Whiteboard and other animated videos spark curiosity and the eagerness to learn more about a subject.
  4. Whiteboards and other animated videos are dopamine triggers, which will put your viewers in a good mood to learn.

What do you think about whiteboard videos? Are they viable for use in your next corporate meeting?

If you’re eager to learn more about the uses of animated video, check out our latest articles about explainer videos and video marketing on our blog.

4 Fundamentals for Crafting a Winning Video Marketing Strategy in 30 Minutes

marketing strategy
Besides an excellent product or service, a successful business is built with a string of marketing efforts. Video marketing is one of the most influential. Many companies choose to outsource their marketing because they think it’s better to leave it to the pros.

It’s not as hard as it sounds. Heck, you can have the general framework done in under 1 hour. But it does require more than just a shower of thoughts to execute the whole plan.

Those companies actually can do their marketing themselves as long as they know the right way to do it.

In this post, I will explain how to plan your video marketing that aligns with your company’s objectives.

Let’s jump right in.

1. Pin Down Your Video Marketing Mission

The first step in mapping out your self-planned video marketing strategy is to establish your mission.

Mission-based marketing, as Chris Savage from Wistia puts it, focuses on creating content that furthers your mission, instead of making content that sells your product.

Mission-based marketing is not new: Large B2C brands like Nike and GoPro have been doing it for a good while. Nike is not just selling sneakers, they are selling the idea that anyone can be a great athlete.

Similarly, GoPro always shares with their audience adventurous videos and it sponsors extreme sports events like Red Bull’s Signature Series. They make their audience believe that extreme activities like downhill and mountain biking are not as scary as it sounds.

GoPro in RedBull Signature Event

The result of mission-based marketing is attracting people with the same vision as you and who have similar problems to overcome.

One of those problems can be solved using your product or service (as they’ll find out) while other problems will be solved by your video.

Establishing your mission is not as complex as it sounds. It’s basically just messing around with your imagination. The difference is that you are actually going to make it happen instead of simply daydreaming about it.

Getting started is easy:

a. Write down your mission

If carrying a small notebook in your pocket feels too lame for you, you can always get a note app for your smartphone.

I have experienced the benefit of both carrying a small notebook and installing a note widget on my smartphone. I have learned that the most brilliant ideas come at the least expected times and places.

b. Create a scope of ideas.
Once you have a vague imaginary pathway for moving forward, you have to expand it in several different directions.

Your mission should be broad enough to cover the whole aspect of your video marketing, but the idea should be focused enough to have a real impact on the audience that sees it.

c. Ask your audience what problems they have.
Chances are, your customers have a lot of problems in their lives that you can solve with your product or service.

The easiest way to figure what those problems are is by asking them, not by doing guesswork which may or may not be beneficial for your future plan.

2. Plan out your video both for specific dates and the long run

Now that you have ground to stand on, your next step is to do the actual planning. We’re not talking about marking down dates on your desktop calendar. Your plan is the framework that will guide you through your video marketing funnel.

a. What do you need?
First off, you have to figure out what kind of video you actually need. Is it a standalone explainer video for your landing page and YouTube channel? Or a video to go with your next case study or blog post?

If you’re planning an explainer video for a landing page or tutorial, you should read our guide to choosing the best animation style for your explainer video because each style doesn’t always work for different types of products/services.

The safest option is to choose a professional service that specializes in video producing, either animated explainer video companies or video shooting studios.

b. What does your audience look for?
Making a video for marketing purposes is tricky. You have to make a video that aligns with your objectives–but you also need to create a content that provides real value for your audience.

You can gather information about this issue from the most frequently asked questions or the most common misconceptions your audience has about your product or service.

Once you find out the most FAQs or the most common misconceptions, create content that answers those questions specifically.

c. How will you make it happen?
If you’re not a company that specifically works on graphic design or video producing, it’ll be quite tiring to produce a really good video.

But if you’re planning to make a number of vlogs (video logs) or customer testimonials in the long run, it might be wise to invest in lighting equipment, audio and decent cameras. The best part of doing that is that you can create vlogs and testimonials in-house whenever you need want to.

d. When?
Last but not least, the timing. You have to know when is the best time to publish the video, just like you would with blog posts and social media.

It’s also important to decide beforehand whether you are going to make a one-time video content or periodical video content. That way, you can work more efficiently when gathering the information and content that you will factor into the video(s).

When making a promotional video for a product, you will be better off planning a timeline for the video release: Is it before the product launch or after?

If it’s before the launch, when is the best time to catch as many pairs of eyes as possible?

You also need to incorporate video projects in your company’s calendar. Don’t count solely on publication date. Take into account how long will it take to produce the video, to record the voiceover, to edit, and so on.

3. Execute the Production Process

Having the first two steps done means you have done the hard part of the video marketing grand plan.

Now the only thing you have to do is reach out to production companies and find the one that meets your criteria.

I suggest you start out by finding the best script writer you can get your hands on. The script is a decisive factor that will result in whether or not your video works. Read our article on script writing 101 to get the big picture of what should be in your script.

Have a video produced, but don’t be overly demanding. Have realistic expectations for the quality, cost, and the timeline for producing your video.

explainer video production

And last but not least: Promote it like hell by reaching out to influencers in your industry and publishing it on YouTube or other suitable social media sites.

Fun fact: An explainer video is one among the very few deciding factors of whether or not an influencer in your niche will use your product. One of our clients, Access, has experienced the amazing abilities of explainer videos first-hand. Here’s what they said about it.

Be sure to read our social media video sharing tricks beforehand to avoid the adverse effects of sharing with the wrong audience.

4. Be Consistent with Your Video Quality

It’s almost impossible for a non-video company to drop a video every week for marketing purposes. But that’s okay.

If your company can’t afford or simply can’t produce a video on a regular basis, that can actually help your video marketing.

In addition to that, you should not spend all your marketing efforts on producing videos. It is best to spread it evenly among all marketing content, such as infographics.

And speaking of infographics, here’s an ultimate guide to viral infographics for marketing.

Phil Nottingham from Distilled has a unique abbreviation for this: ABV (Always Be Valuable). Consistent quality should always come before a consistent schedule.

It means that whenever you’re planning to create content, that content has to be hyper-targeted for a very specific audience and serve a very specific purpose.

To better understand it: a house is better than an RV because it’s specifically made as a place to live in. An RV, on the other hand, serves two purposes: a house and a vehicle. That’s why it doesn’t appeal as much to most people.


For those of you who scrolled through, here’s what you need to do to self-plan your video marketing:

  1. Establish your mission and generate a scope of ideas to answer your audience’s questions.
  2. Plan and schedule your production and publication dates. Spare 2-3 days extra for unexpected obstacles along the way.
  3. Be consistent with the quality, not the quantity, of your video content.

So, how are you planning your video marketing strategy so far? Let us know in the comments. If you’re going to make an animated video, we’re more than happy to help.

5 Scary Questions You Should Ask Before Writing Explainer Video Scripts (with examples)

breadnbeyond explainer video
You’d heard about explainer videos. Then you read more about them on the internet and found out that it’s not about how smooth the animation is, or how realistic the characters are. It’s basically about how the quality of the script you use to direct your explainer video.

The script is the cornerstone of a quality explainer video. But there are very few (if any) guidelines to making explainer video scripts the right way.

It’s not easy because the explainer video script should be unique for every explainer video, not templated. Thus, it’s quite hard to make the Holy Book (or rule book, if you prefer) of writing scripts for explainer videos.

We wrote a list of tips for writing a great explainer video; it’s worth a read in addition to this article.

Producing more than 2,000 explainer videos has given us insight into the fundamentals of a quality explainer video script.

How long should it be?

An explainer video is most effective if it’s anywhere between 60 to 120 seconds. It’s not too short of a period for showing the main features of your product/company/service, and it’s not long enough to bore people.

But how do I count 60 to 120 seconds in words?

Given the normal speed of reading from your voiceover, a 1-minute explainer video is approximately 140-160 words in English.

That means a 2-minute explainer video has around 320 words. But don’t rely on word count alone: Try reading your script aloud and measure how much time you need to finish it all.

We created an app called WordsTimer to get a near-exact measurement. Give it a try when you write your next explainer video script.

In addition, check out our article on how many words a 60-second explainer video needs for a broader view.

For what it’s worth, the best way to write a piece of copy (yes, writing an explainer video script is copywriting) is by writing it down as a whole, re-reading it, and taking out the fluff. Rinse and repeat until you get the shortest, clearest version of what you’re trying to tell your audience.

What should I write?

In a nutshell, you should write about your product/service/company in a way that gives your audience value instead of up-front advertising.

Script Writing 101

These elements are essential to getting the word about your products out to your audience:

  1. Main problem(s): To create a feeling of relatability in your audience, and to give the impression that they could have such a problem right now or in the future.
  2. The solution you offer to solve the problem(s): The part where you introduce your product as the problem solver.
  3. How you are going to solve the problem(s): Where the visual part plays a big role. What you can say with a thousand words, you can show it in a single slide in your explainer video.
    P.S: I recommend reading our article to decide on the best animation style for your video.
  4. Call-To-Action(CTA): People will not come to your house party unless you invite them. The concept is the same when doing an explainer video campaign. No matter how you plan to tell your stories with your explainer video, you should always include a call-to-action.

Those are the essential features people would want to see in your explainer video. How you execute it to be as interesting as possible is the real challenge.

Are there different styles in writing script?

Not every product serves the same purpose. That’s why not every explainer video script should be written the same way.

Some ways will be very effective; others will be less effective. Here is the short version of different ways to convey your valuable message to your audience.

  • Storytelling: Self-explanatory. You tell a story that leads up to your product/service/company as the ending.
  • Showing off: Basically, you show your audience how good and useful your product is in a specific situation. The situation should be relatable and likely to happen in real life.
  • Educational: You are going to inform and educate them about an issue they may not yet be aware of. The message is still related to your product or service, of course, but your main goal is not selling or acquiring, but increasing awareness.
  • Intro-tutorial: The public needs an impressive introduction and guidance whenever they encounter a brand-new product (usually coming from a startup). An intro-tutorial is the go-to type of explainer video script for startups.

To read more about writing an explainer video script, read the article 4 Different Ways to Convey Your Message.

Where can I find script-writing services?

On a scale from 1-10, the importance of an explainer video script is an 8. It’s crucial to keep in mind that if you decide to write one yourself for your explainer video, it may not turn out as you expect.

It takes a lot of experience to be able to write a quality explainer video script, so you might want to spend a little extra to get more for your script.

WriterAccess and Upwork: They are the best marketplaces where quality freelancers are available for hire at affordable prices. These websites have exceptional features that help both customers and freelancers get better deals.

They provide information about the freelancers such as sales made, customers’ review, and portfolios. This makes it easier for customers to make the right decision.

The difference is in Writer Access they provide specifically writing services, while Upwork has freelancers from various industry.

Explainer Video Production Studios: Most explainer video production company offer packages with the script-writing process included. So, if you’re not on a tight budget you might as well invest more for a better quality explainer video.


  • A 1-minute explainer video script consists of 140-160 words, depending on the reading speed.
  • It should be written by professionals. If you’re on a budget, go to Upwork or WriterAccess for $25-$50.
  • Here’s a proven storytelling method that works almost all the time to increase your conversion:
    a. Problem
    b. Introduction to your product (a.k.a the solution)
    c. How it works
    d. Call to action

So, how would you like to write your explainer video script? In-house or outsourcing from the pros? Let me know in the comments.

[Case Studies] Design Crowd

Design CrowdRecently, one of our client, Alec Lynch from got interviewed at Skynews, Australia to talk about what is behind his business. He used Breadnbeyond’s service to create an explainer video that help people to understand about his business. Continue reading

5 Expert Clues for Writing an Awesome Explainer Video Script


Explainer video script

An explainer video script is a narrative read by voice actor for an animated explainer video. The script is a quality explainer video’s cornerstone.

Writing an explainer video script is a tricky matter. A good explainer video must have a uniquely written script instead of a templated script. Diction, phrasing, and references in an explainer video script must reflect the company’s character or persona.

A voiceover is the other half of the video’s visual aspect. They work in harmony: the voiceover explains what might be overlooked in the visual, and the visual shows what the voiceover can’t quite deliver with words alone.

That said, writing an explainer video script is a handful–but you can do it yourself, assuming you have the time.

Having written over 2,000 explainer video scripts, our writing team has passed on some of their wisdom about explainer video scripts.

Based on what they’ve told me, I want to make sure their legacy doesn’t end there, so I’ve written down their tips for writing an explainer video script and I’m sharing them with you. Continue reading

How to Produce a Promotional Explainer Video – Explainer Video Production

Having a promotional explainer video is a great marketing tool for both small and large companies. A promotional explainer video helps your business to reach potential customers. A promotional explainer video also can be used as a powerful internet marketing tool that is able to your target audience directly for free. It can be easily delivered to your target audience by e-mail marketing, search engine optimization, and video sharing site like YouTube or Vimeo. Explainer video production is not expensive compared to television advertisement, it can be easily produced and it is a valuable tool to market your business.

Continue reading

Sell More by Communicating Your Data Visually with Infographic Video

When you plan to create an explainer video, usually you have some ideas floating in your mind. You review some videos that really attractive, and start to think about video style that suits your marketing plan.

We would like to suggest you to consider an infographic video.

Continue reading


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