Video marketing is fast becoming a staple, and anyone in the digital world will agree to the axiom that, indeed, the age of video has arrived.
The studies about how much it is being used and how hugely it influences the current market is staggering.
In fact, a recent statistic reveals that 83% of marketers believe that it is vital to focus on video as a major part of their marketing strategy. The same statistic also shows that 53% of customers are known to engage with a brand after viewing a video of it on social media.
So if you haven’t included video in your company’s marketing arsenal yet, you’re seriously missing out and getting behind the times. Especially now that getting high-quality, professional videos is as easy as ever.
In this article, we have compiled a list of reasons why you should create effective videos to establish exposure for your brand.
Provides Excellent ROI
You might be a bit apprehensive about the costs involved in creating a video. From production crews to video equipment, not to mention the time it will take to complete its production, the estimates may be extensive.
Alternately, if you prefer to hire the services of professional video creators, then you will have to consider how much your budget will allow.
However, if you weigh the costs against the benefits, you won’t think twice about dishing out the needed funds.
Videos provide excellent returns on your investment. A myriad of statistics will tell you the many ways video can more than compensate for the expenses it requires to create them.
Boosts Conversions and Sales
Videos can dramatically boost your website’s conversions or sales. In fact, placing a video on a landing page can increase conversion by 80%. Also, 1 in 4 shoppers uses YouTube to look for products they’re considering purchasing.
This doesn’t come as a surprise because most will agree that our vision is our most dominant sense. As children, our elders taught us how to identify colors and shapes by showing us engaging images.
Much like children, the consuming public in the market today are also drawn to images, even more so by moving images that evoke emotion.
Increases Online Presence
If your company is planning to initiate an online campaign or is trying to power up an existing one, video marketing is the perfect way to go.
Recent statistics show that ⅓ of internet users, that’s over a billion people, are YouTube subscribers. Also, about 100 million hours of video are being watched daily on Facebook. Those numbers clearly show the power of video and how capable it can be to raise awareness for your brand.
Videos will give your campaign the right jump-start if you want to build awareness for your brand. Alternately, if your goal is to establish an undeniable online presence, then publishing videos will get you on the right track.
Improves Search Engine Ranking
There’s a reason why 7 out of 10 marketing professionals upgrade video content for SEO purposes. This is because they know that placing videos with relevant content on a homepage or landing page will cause rankings to rise.
Even more so, publishing content with video in it will complement the text it contains by keeping users engaged with your website for a longer period of time.
When you type in a query on Google, you can already expect a video related to it to pop in the top section of page 1, so you know there’s a guaranteed spot for your video. However, be sure to optimize your content and make it relevant, so Google places it as a top result.
Increases Ad Effectiveness
People have the tendency to scroll through text when browsing the internet, but video posts have a more potent effect. The right mix of visuals and sound can grab the attention – even tug at the heartstrings, and engage users more.
Releasing full-page ads that have video content will boost your users’ engagement. So much, in fact, that users watch 4.6 billion ads with video content per year.
The gist of it is, videos are far more engaging than text or images. They have more elements to them – movement, sound, voice, and emotions that pull audiences in.
Provides a Sustainable Brand Ad Online
Imagine if you had a relevant video, posted it on all your social media profiles and YouTube channel, then highlighted it on your website. This video will live for a long time sending traffic to your landing pages and showing up on Google’s search results – without any added costs to you.
TV and print ads will only show up for as long as your lease is still ongoing. However, your video on the web will continue to work to keep your brand exposed and your services available to the public.
It would be a sensible decision to take advantage of its cost-effectiveness to contribute to your bottom line.
Enhances Mobile Marketing
Remember how we mentioned that YouTube has a billion subscribers? Well, approximately 40% of those subscribers watch those videos from their mobile devices.
It’s important for your business to learn about these stats so you can ensure your users’ experience is seamless. Make your content available on mobile devices so your brand can reach farther.
Here’s another astonishing fact: Video content generates around 1,200% more shares on social media. This is when compared against texts and images combined.
Videos encourage its viewers to share this type of content, more than links, images, or texts. This happens especially when it contains valuable information that their peers can appreciate as well.
Boosts Social Media Engagement
Facebook prioritizes video content more because it knows what users want. People like to share videos that evoke emotion or entertain their friends. You can dip into this market to create funny, interesting, or sentimental videos for your brand, whichever is more appropriate.
Creating these types of videos will, no doubt, motivate users to engage with each other and your brand. Funny videos and videos that elicit strong emotions, especially, have more likelihood of going viral. Your video going viral means more exposure for your brand.
Challenge your creative team or your professional video creators to come up with a concept and a powerful script.
Integrate humor or sentiment while selling your brand. If your team can make this happen, then you should definitely have a go at it.
Attracts Visitors and Creates Traffic
Did you know that 200-300% of emails with a video in it receive more click-through rates? It’s also interesting to note that using the word ‘video’ in your email’s subject line will boost its open rate by 19%. This is because videos are more appealing to viewers than any other type of content.
People perceive videos to be more valuable than text or image content. Why? It’s because they deem it as more challenging to make, and thus, more expensive to produce. If they see a video, they will take notice, give more time for it, and may even pay for a higher price to take part in its offer.
Builds Trust and Credibility
All businesses should aim to build trust and credibility with their audience. This should not take the backseat when prioritizing against profit or exposure. It’s vital to show them that you understand their ‘pain’ and aim to provide a solution that gives them relief.
The best way to earn a potential customer’s trust, next to personal interaction, is through video. You will be able to express empathy towards your target audience’s plight. Then you will be able to earn their trust because you’ve helped them once before. Your authority in the industry will start to grow right along with your business.
Conveys Information More Effectively
Video is an excellent way to convey information to your potential customers.
You can propose a solution to their problem in the form of your product or service. Or you can prove how perfect your product is by showcasing its features. The best way to do this is by creating a video of your product in action.
What’s so great about it is you can do all that in less than two minutes!
It’s so effective a communicator, in fact, that many brands use it to highlight functionality. Some innovative products, which have had no precedents, need in-depth instructions. There’s no better medium to use that makes users comprehend more easily than video.
Increases Brand Awareness and Recall
One of the most useful benefits of videos is being able to create or increase awareness for your product. A business always aims to grow its customer base by letting people know of its existence.
Videos can easily achieve this goal for you. You can let people know who you are and how you intend to help your community through your products or services. With video, you can stand out from the crowd and get singled out immediately because of the quality that your videos impress upon your audience.
Have you ever noticed how suddenly hearing a song brings back vivid memories? Perhaps you heard a tune from your childhood, and you’re inexplicably brought back to a fond memory spent with your loved ones.
Well, the same thing applies to videos that create an emotional connection with its viewers. They’re able to increase what the industry terms as ‘brand recall’. A certain instance or a certain line elicits a deja vu of the emotion your video evoked and, ultimately, the name of your brand.
Provides Real-Time Feedback
When you post a video on your social media profile, your community will more than likely interact with it. Especially if your content is provocative and you were able to convey it effectively. These interactions can come in the form of ‘reactions’, comments, or shares. Feedbacks can come immediately after you upload your post.
It’s important to study this real-time feedback to help you determine how you stand in the market. You’ll learn which videos are getting strong positive or negative feedback. You’ll also learn which ones are not getting any at all.
This will help you determine the course your marketing strategy should take.
Seeing The Big Picture
In a nutshell, using video as part of your marketing strategy, even the focal point of it can do wonders for your company than you can imagine.
Video advertising is also becoming less and less expensive in today’s technological advancements. The same goes for creating professional and highly creative videos that you can use to boost your marketing campaigns.
In the end, what matters is you impact your community in a positive way by providing a service that can better it. This will provide you with the return you seek to grow your business in its industry.