Call Now! 877 619 3488

For a FREE and QUICK consultation (available 24/7)

Video Marketing Trends: 10 Exciting Video Content Predictions for 2017

Video marketing is not new in any way, but the public demand for visual content is growing exponentially across multiple distribution channels.

In fact, video marketing has been the repeated winner for favorite marketing channel for the past couple of years.

It’s December of 2016, and we’re here to present 10 video marketing trends to prepare for in 2017.

Let’s get ready for a more productive year in 2017.

1. Instagram Stories

The inclusion of Instagram’s new stories feature on this list should be no surprise. During its rollout, the update brought exhilaration to the Instagram community.

Thanks to their recent update, Instagram stories allow users to mention other users and use the Boomerang app, a quirky app to create looping one-second videos and easily share them with your friends like this:

Video credit: @Instagram

From a business perspective, this enriched Instagram story adds more ways to engage with your audience in a less formal way.

2. Video Blogs (vlogs)

Vlogging, in its very essence, started out as a video format in which a person talks to their webcam–and thus directly to the viewer–most of the time close to the camera and filming in their bedroom.

It creates a sense of intimacy between viewers and you, and in business, a good customer relationship always pays off.

The recently-retired vlog star Casey Neistat started recording parts of his daily life and mashing them into video 18 months ago. His YouTube channel has amassed more than 1 billion views since then.

Mind-boggling, isn’t it?

But vlogs aren’t only about talking to a webcam (or smartphone or cameras) anymore. Casey Neistat wasn’t named GQ’s 2016 New Media Star of the Year for that.

He comes up with crazy ideas for his vlog that probably no one else has the guts to even think about, such as illegally wakeboarding in Amsterdam, flying in zero gravity, paddle boarding from Brooklyn to Manhattan, or taking a 360-degree selfie in front of the Hollywood sign while hanging from a helicopter.

The takeaway?

Well, vlogging is crazy popular, and therefore the competition is fierce in this particular niche. Doing vlogs means that you have to be ready with a sack full of awesome ideas that none of your competitors have ever done and the guts to execute them.

3. Facebook Videos

This shouldn’t come as a surprise. In the past year alone, the daily views on Facebook have increased from 1 billion to 8 billion: That’s a 700% increase.

Facebook has invested abundant resources and time into video in recent years. If Facebook continues to be the innovator in the video industry, we predict that in 2017 there will even be more people and business uploading their content there.

On Facebook, you can see how many views a video has received. It doesn’t matter whether the video comes from a person or a page. Facebook believes that it helps people discover popular videos, and help businesses quickly gather information about how their videos are performing.

After introducing videos that start playing automatically in News Feeds earlier, Facebook found that people discover significantly more content with this feature. When it’s combined with Facebook’s new video views objective, businesses are seeing a significant decrease in cost per view for their Facebook video ads.

The video ads on Facebook also offer nice little gimmicks that will prove useful for advertisers including the number of clicks on your video ad, the average time people view your video ad, and the number of times your video ad was viewed to 50% of its length.

So if you’ve abandoned your business Facebook page for awhile, it’s time to clean that up and prepare for next year.

4. Landing Page Videos

Landing page videos are perfect for demonstrating the benefits of the product or service you’re marketing in a concise, entertaining and informative way.

Using videos on landing pages is one of many ways to optimize conversion rates. In fact, it’s been shown by EyeView that using a video on a landing page can increase conversion by as much as 86%.

Among the reasons why landing page videos works to increase conversion rate is because they replace the function of copywriting on your landing page, allowing you to clear out excessive amounts of (often) unnecessary text.

There are best practices to employ in your landing page videos should you look to implement them:

  • Set your video as the center of attention.
  • Keep the video around 1-2 minutes.
  • Write short copy around it.
  • Make the video look professional.
  • Don’t auto-play your landing page videos.

Here’s a blog with more details about landing page videos and the best practices. Optimizely has a nice video on their product page:

5. Product Explainers

Tell me, what does your company do in one sentence?

You better make it catchy, or I’ll forget what you just said in about 9 seconds.

That’s more or less the concept of an elevator pitch. Luckily, technology comes to our help in making elevator pitches more interesting: product explainers.

Product explainer videos are short (usually) animated videos that sum up a business, product, or service succinctly. The visual elements in an explainer video help viewers understand more about what’s explained with only a few short sentences.

Explainer videos have been a rising star for startups in the last couple of years. And as the number of startups and business increases, explainer videos gain exponentially more popularity. We predict 2017 is no exception.

6. Snapchat

Last week, it was reported that Snapchat’s ad revenue will reach $1 billion in 2017. In addition, as it turns out, Snapchat is no longer exclusively populated by young people.

According to ComScore, Snapchat adults users are growing quickly. In the last year alone, Snapchat has seen a 103 percent increase in users ages 25 to 34 years old and an 84 percent increase in users over 35 years old. Meanwhile, there’s been a 56 percent increase in users who are 18 to 24 years old.

Gary Vaynerchuck has been growing his audience on the platform for awhile now, showing people that expanding business using snapchat is in fact doable.

In June 2016, Snapchat passed Twitter in daily usage, with 150 million people using the platform daily. All signs point to this channel becoming a valuable marketing tool. Who knows what Snapchat’s daily use will pass in 2017? We can only wait and see.

7. Challenge Videos

Internet video challenges have been a recurring theme for viral content for the past couple of years. Viral videos like harlem shake, bottle flip challenge, and the latest internet craze, the mannequin challenge, are a few of the popular challenges wandering the world wide web.

Img credit: als-ny.org

But why are they so popular?

According to The New York Post, a challenge’s lack of technical difficulty is the key ingredient in a viral, impossible-to-miss video sensation.

It’s about the goal–or lack thereof–of those challenges. To do a mannequin challenge, you just have to stay still, hence the name. That’s it, there’s nothing more.

So the next time a viral challenge surfaces, be prepared to gather your friends, family, or employees to participate in the hive-mind festival for internet likes.

You might think it’s silly, but it works.

8. Videos in Email Marketing

At a glance, emails and videos look like marketing enemies. Some companies do treat them that way, but actually, email and video have the potential to make a great team.

Packing your content into a video allows you to have shorter emails, and email newsletters can be used to present your video to an existing audience. Make sense, right?

To support my argument that email and video can be a dynamic marketing duo, a study by MarketingProfs tested a number of keywords in emails and analyzed their impact on several different actions. They found out that “video” is one of the words with a positive overall impact: open rate (+18%), to click-through rate (+20%), and reduced unsubscribe rate (-26%).

9. Branded/Sponsored Videos

With YouTube’s recent change regarding video monetization, creators (or at least most of them) are losing a big chunk of their revenue.

Many creators have since looked for brands to sponsor their videos in return for giving their product a shout-out in one way or another.
Img source: LinusTechTips

With the current model in place for online video there are two main options, or at least a mix of the two, that creators must utilize in order to support their content.

Creators can either live off of ads, sponsored content, or they can survive off of the generosity of their fans (re: Patreon).

10. 360-Degree Videos

Immersive 360-degree video has been used more and more by news organizations since June 2014 when Google Cardboard made it possible for end-users to dip their toes into the imagination-fulfilling experience.

But the gear to make this kind of video wasn’t accessible by non-tech organizations and end-users back then. Now, things have changed.

Samsung released their Gear 360 camera in August 2016 with a $349 price tag, and there have been more cheaper 360 cameras released such as Ricoh Testa S.

It means that the resource to make 360-degree video content is more affordable, and richer content equals more ways to engage with audience.

Takeaway

The odds of 2017 being another exciting year for video marketing is really great, and it should be much better than 2016 was. As much as we adapt the way we do video marketing to the current trend, the video marketing world will move along with rapid development of technology.

This is why video will have long-lasting prominence in the marketing field.

As a business owner, we have to improve the way we keep up with the trend and stay on top of the competition.

What do you think of our predictions?

Comments are closed.

Jefri Yonata

A content writer who is passionate in staring at monitors for various purposes, mainly reading.

Testimonials

  • ​Price was better than other options while quality and breadth of services appeared similar. Website and sales team were clear and upfront about process, options, costs, etc. Did not appear to be any hidden fees of catches.

    Alan Samuels, Lunch Pro
  • Professional organization to work with, with quick turnaround times and great pricing. Very impressed with their ability to follow guidelines and interpret specific instructions or vague ideas to deliver compelling, creative concepts.

    Kris Gordon, Mobiz Inc.
  • Breadnbeyond understood Wish.co.uk's brand identity straight away. The video they made for us - at incredibly short notice - is perfect. Previously we'd held off doing video, thinking it was too expensive or too time consuming to produce. Breadnbeyond proved me wrong - I wished we'd spoken to them months ago!

    Stephen - wish.co.uk
  • If you guys fancy those fancy animation videos done fast and cost effectively, then look no further! Andre and the crew from Bread n' Beyond will help bring your ideas n characters to life in quick time! Professional, responsive, reasonable and sensibly priced service... the folks at BnB are friendly too which makes it all a breeze and great joy to work with em. Strongly recommend anyone looking for animation or design services and such to get in touch with Andre and co. Will definitely be working with them again... in fact we're already onto our next gig! Nuff said :) These guys rock out!!!

    Shariff, Tee Daily
  • BreadNBeyond developed an incredible animation for me in less than 30 days. The deadline was tight and I wasn't sure they would be able to deliver but I was just blown away by the final product, and on top of that they delivered with a few days to spare. I highly recommend them and their services!

    Ross Page, Cofounder of Scooterino
  • We have asked Bread'n Beyond to create animations for a smart phone game we are developing. They have provided us with competitive price, great customer service and have delivered a superb product. More importantly, when, at one point is seemed that their chosen animator did not have the appropriate style, they changed the animator on our account to better suit what we needed before we even asked. I would HIGHLY recomend them and plan to work with them on other projects to come.

    Leo Novski
  • I would definitely work with Bread n Butter again. They were so responsive and very professional. My account manager was extremely helpful, and always put forth 110% effort to keep the project moving. I loved the speed and quality of the work they did for us. If you are thinking about hiring them as a provider, think no more. Just do it, and I promise you will be happy you did!

    IAmTheMaven
  • Bread N' Beyond seemed to have a holistic solution for video creation (good animators, voice-over talent, and customer testimonials) that made me trust in the company's ability to deliver a professional solution. The value for the cost was really much greater than any company I spoke with during my initial search.

    Daniel Mason
  • Andre is an excellent hire. Always on-time with work and extremely helpful in every situation. Our company needed someone we could rely on and Andre certainly filled that role. Knowledgeable, courteous, flexible and fast!

    Gabriel Kuo
  • I wish I could have checked ALL of the 'attributes' boxes for describing Andre. He's done several graphic design and Flash jobs for me in the last couple of years, and each time has been a joy. Andre is talented, fast, dedicated and his follow-up is exemplary. His communication is faultless, and his on-time performance leaves nothing to be desired. All in all, I'm VERY impressed with Andre, and hope to keep working with him for years to come.

    Kevin D. Murphy

Contact Us