8 Types of Video Content Every Business Needs to Create [INFOGRAPHIC]

If content is king, then video is the crown jewel.

I’ve worked with all kinds of content formats over the years, but nothing delivers a message quite like video.

It’s the one format that lets you explain complex ideas, show emotion, and grab attention in a matter of seconds.

When we work on projects, we see how video helps brands say more without saying too much.

You don’t have to overwhelm your audience with long explanations. A well-crafted video gets straight to the point.

I like to think of video marketing as that Marvel superhero that arrived late to the scene, but instantly changed the game. Once it showed up, there was no going back.

So the real question is: Is video marketing actually that important for your business?

Why Does Your Business Need a Marketing Video?

Short answer? Because video works. Not because it’s shiny or trendy.

I’ve seen firsthand how effective video is at capturing the attention of today’s busy audience.

People don’t have the time (or patience) to read long explanations anymore, and you’ve probably noticed that yourself.

When we work on marketing projects, one thing is always clear: video helps simplify the message.

Instead of forcing your audience to scroll through pages of information, you give them the key points in a format they actually enjoy watching.

Better still, this isn’t limited to one niche. Almost every industry can benefit from video, whether you’re running a startup, a small business, or operating in fast-moving spaces like blockchain and tech.

Explainer videos, in particular, have become a go-to tool for making complex ideas easier to understand.

Still skeptical? I get it.

We’ve done some research and published video marketing statistics before. In case you missed it, here’s what the big guns have to say:

• 55% of internet users watch online videos every day
• 87% of businesses already use video as part of their marketing strategy
• Viewers retain up to 95% of a message when it’s delivered through video
• 66% of qualified leads for video marketers come from video content
• 88% of video marketers say they’re satisfied with their video ROI
• Video helps you stand out and deliver your message in a fraction of the time. And when you look at the data, it’s hard to argue otherwise.

Impressive, right? It’s.

What Types of Videos Should You Produce for Your Business?

It always depends on your goal. From what I’ve seen, the most effective videos aren’t chosen based on trends, but on what you want your business to achieve.

Different video types serve different purposes, so the right choice always starts with why you’re making the video in the first place.

When we plan video projects, we usually group video types into four main goals:

• To attract: Introduce your brand and grab attention
• To educate: Explain your product, service, or idea clearly
• To convert: Support sales and decision-making
• To retain: Build trust and keep customers engaged

Explainer videos, product demos, testimonials, how-to videos, and webinars all fall into one or more of these categories.

Some work best when they’re short and punchy, while others need more time to do their job.

Once you’re clear on your goal, choosing the right video type becomes a lot easier.

To make things even clearer, we’ve created a visual infographic that maps each video type to its specific goal.

I often use this framework myself when explaining video strategy to clients because it keeps everything simple and actionable.

If it helps you plan your next video (or explain video strategy to others), feel free to use it on your blog or share it with your team.

Sometimes, a quick visual is all you need to make the right decision.

Looking at those marketing video types above, You know that there’s always an ideal marketing video for any marketing objective at any budget.

Do you want to increase engagement with a low budget? Then try to produce a behind-the-scenes video or product video.

Do you have an extra budget for your video marketing? You can create a professional explainer video or product demo video.

How to Start Your Marketing Video Project?

You don’t need a massive budget or a full production crew to get started. From my experience, the biggest barrier isn’t cost or tools. It’s simply deciding to begin.

Yes, professional video production still requires time, skill, and investment. But when we work on marketing videos, the payoff almost always justifies the effort.

Video continues to deliver strong results because it helps you communicate faster and more clearly than most other formats.

Especially if you’re dealing with complex ideas, products, or services, having a structured explainer video often saves you time and avoids confusion down the line.

That’s where we usually step in at Breadnbeyond. We help businesses turn complicated messages into clear, engaging explainer and animated videos, focusing on what your audience actually needs to understand.

Mini FAQs About Video Types for Marketing

1. What type of marketing video should I start with?

If you’re just getting started, I usually recommend an explainer video. It gives you the most flexibility to introduce your brand, explain what you do, and clarify your value in one format. From my experience, it’s also the easiest type of video to reuse across multiple channels.

2. How do I create an explainer video for my product?

Start by identifying the main problem your product solves and the one key message you want your audience to remember. When we create explainer videos, we focus on clarity first, such as simple language, clear visuals, and a straightforward story that guides viewers from problem to solution. You can read our guide on producing one here: Essential Steps of an Explainer Video Production Process

3. How long should a marketing video be?

It depends on the goal. Videos meant to attract attention are usually shorter, while educational or conversion-focused videos can be longer. As a rule of thumb, your video should be as long as it needs to be. If you want real examples, you can check our case study on the ideal length for explainer videos: 30, 60, or 90 Second Explainer Videos: How to Decide Your Explainer Video Length?

4. Can one video serve multiple marketing goals?

Yes, a well-planned video can attract, educate, and convert at the same time. That’s why we often design explainer or animated videos that work on landing pages, sales decks, and social media. That said, I usually recommend limiting a video to one or two main goals, because trying to do too much often weakens the message.

5. Which is better: animation or live-action video?

Both can work, and the better choice depends on your message. If you’re explaining something complex, abstract, or hard to visualize, animation usually makes it clearer and easier to understand. In some cases, combining animation with live action can give you the best of both worlds.

Looking for a professional company to produce your explainer video for your next marketing campaign? Breadnbeyond to the rescue!

Check our video packages or click the banner below to get an instant estimation for your video project!