30+ Stats on The State of Video Marketing 2025 [INFOGRAPHIC]

After reviewing what happened across the video marketing landscape in 2024, I started analyzing how these shifts will shape 2025.

The patterns are clear: audiences now expect more clarity, more relevance, and more visual storytelling than ever before.

Now, most businesses are relying on video to communicate, educate, and convert, while standing out in the market at the same time.

If we have learned one thing from running an explainer video production company, it is that the demand for engaging and unique video content is only growing year after year!

What Happened in Video Marketing in 2025?

There are many more predictions that we made for video marketing in 2025.

For your convenience, we compiled them into this infographic.

You can find the embed code for this infographic at the bottom of this page.

The rapid increase in the public’s demand for video content is one of the most significant causes of growth in the video marketing industry.

My team and I did extensive research on video marketing in general, as well as various platforms, including Facebook, Instagram, YouTube, Twitter, and LinkedIn, to help you devise better video marketing in 2025.

What Video Marketing Trends Will Shape 2025?

Social media video marketing platforms are growing in popularity every day, and companies always go where their customers go.

With that said, I have opted to conduct deeper research on the most popular social media video marketing platforms that companies can use.

Will the Cost of Social Media Ads Increase in 2025?

Social media ads have been a favorite marketing tool this year, both for small businesses and large corporations.

But as the number of social media-based businesses increases, the bidding wars for specific target audiences rise as well.

In 2017 alone, advertising spending on Facebook increased by a whopping 74%.

Granted, ads are not the only key to more sales, but they’re also crucial for your video marketing in 2025.

Still, the targeting tools inside today’s advertising platforms are hard to pass up, especially if you’re in the B2C space.

Why Is Mobile Optimization Becoming Essential for Marketers?

Internet users just don’t use desktops nearly as much as they used to; in other words, Accelerated Mobile Pages (AMP) are crucial for your video marketing in 2021.

They still rely on PCs, laptops, and Macs for heavier tasks like video editing or content creation.

But when it comes to consuming content, most people prefer to do it on the go and on demand, which is why 69% of digital media engagement happens on mobile platforms.

Marketers Will Start Using the Facebook Creator App

Facebook’s Creator App is a one-stop shop for creators of all kinds to help them take their passions to the next level.

The app allows brands and individual creators (who own Facebook fan pages) to create more engaging content and better manage their audiences in order to improve their video marketing in 2025.

With the app, creators can easily create original videos, go live with exclusive features, and connect with their communities on Facebook—all from the palms of their hands.

It will spur brands and creators to do more live broadcasts and share more stories.

The additional community management and personalization tools are valuable bonuses that can be used to manage communities and create better video content.

Are Vertical Video Ads the Future on YouTube?

YouTube is the largest video content-sharing platform to date. In June 2017, they launched an update that brings vertical video to their mobile app.

Viewers can now view vertical videos in full-screen without having to see ugly black bars around the video.

It won’t replace horizontal videos, though. Instead, it gives another option to viewers who prefer watching videos with their phones in an ergonomic, more comfortable position.

For a more successful campaign, grab your video marketing checklist and play the game!

Marketers Will Start Uploading Explainer Videos to Social Media

Explainer videos are essential for introducing a company or a new product through social media.

LinkedIn rolled out an update that allows personal profiles to natively upload videos (instead of linking them from other platforms).

As a social media platform mainly populated by professionals and businesses, LinkedIn will become a more prominent platform for B2B companies.

For now, the native video upload is only available on LinkedIn’s mobile app, and it’s likely to stay that way, considering the ongoing shift in the public demand for smartphones.

This update definitely brought around a new taste in video marketing in 2025.

How Can You Plan Your 2025 Video Strategy?

As I reviewed these numbers, a few things became obvious about how you should shape your video strategy in 2025.

Data is only useful when it turns into decisions, so here’s how I would translate these stats into concrete actions for your marketing plan.

1. Focus on One Core Goal per Video

Most businesses try to make a single video do everything, including communicating the brand, teaching the audience, and driving conversions.

Is this wrong? Not really, but this strategy can lead to an ineffective campaign.

The data shows that when you pack too many objectives into one asset, viewers lose interest faster.

Simply put, a clear goal creates a clearer message.

If you want stronger retention and a more persuasive narrative, define the primary purpose before you write a single line of script.

Is this video meant to explain a concept, drive a sign-up, or re-engage people who already know you?

In our experience, the pieces that consistently outperform are the ones built around one sharp objective, not three competing ones.

2. Prioritize Short-Form, but Keep Long-Form for High-Intent Moments

Short-form video continues to dominate discovery and awareness.

It’s fast, lightweight, and easy for viewers to digest, making it ideal for pulling people into the top of your funnel.

But high-intent audiences behave differently. When someone is already considering your solution, they want more depth and clarity.

That’s where long-form becomes incredibly valuable.

I’d recommend using short videos to spark interest and drive traffic, but lean on long-form formats (product demos, onboarding walkthroughs, detailed explainers) when the viewer is close to making a decision.

This balance mirrors what we’ve seen with clients: short-form gets people in the door, long-form moves them forward.

3. Tailor Your Videos to Each Distribution Channel

Every platform has its own rhythm and audience expectations, and the stats make it clear that a one-size-fits-all video rarely performs well.

A great video on LinkedIn can fall flat on TikTok, and a TikTok-style cut often lacks the depth needed for YouTube.

If you want to maximize performance, remember these tips:

• Use LinkedIn when you want to educate B2B audiences, share expertise, or frame your brand as a trusted authority.
• Use Instagram and TikTok for quick, visual stories that grab attention in seconds.
• Use YouTube when your audience needs deeper context—demos, comparisons, tutorials, or content that builds trust over longer watch times.

When we help clients repurpose ideas across multiple platforms, we always see better ROI from adapting—not copying—the same concept into formats that match each channel’s behavior.

4. Keep Optimizing for Watch Time

Views don’t mean much if people drop off after a few seconds.

The data shows that both completion rate and partial watch time correlate strongly with actual conversions.

That means your job in 2025 is not just to get attention, but to hold it, too.

To keep viewers watching longer, start every video with the “why it matters” within the first two or three seconds.

Then maintain momentum with clean visuals, tighter pacing, and a script that moves with intention.

Whenever we see videos overloaded with text or unnecessary transitions, watch time drops quickly.

A focused structure makes it easier to guide viewers toward the next step you want them to take.

5. Use Video Across the Entire Customer Journey

What I learned from many of our clients is that they use videos merely as an awareness asset, no more than that.

Now the numbers show it plays a role in every stage of the customer journey.

You can use video to educate prospects, simplify onboarding, reduce your support team’s workload, and reinforce loyalty after the sale.

In our own projects, the companies that see the biggest results are the ones that integrate video at multiple touchpoints.

When someone encounters consistent, helpful video content from the first interaction to the post-purchase experience, both satisfaction and revenue tend to improve faster.

6. Leverage AI, but Keep Your Own Strategy

AI has made production faster, I have to admit it, from scripting and voiceover to repurposing and generating initial visual drafts.

But audiences still connect more deeply with intentional storytelling, not generic AI-generated content.

In our production kitchen, we use AI as a support tool, not the strategy itself.

So, use it to speed up the early stages of creation, but keep the core narrative, pacing, and emotional logic firmly rooted in real human insight.

That’s the difference between content that feels automated and content that actually moves people.

7. Build a Consistent Video Calendar

Most companies only produce video when they launch a big campaign or product update.

Believe it or not, the brands winning in 2025 are the ones publishing consistently, whether that’s weekly bite-sized content or a steady cadence of monthly flagship videos.

If you’re planning your 2025 calendar, start by choosing a monthly publishing rhythm, mapping each idea directly to your marketing funnel, and repurposing every core video into multiple smaller formats.

Based on what I’ve seen across client projects, consistency is the biggest differentiator between teams that grow with video and teams that never quite get traction.

Mini FAQs About Video Marketing in 2025

1. What types of video content will perform best in 2025?

I believe short-form content will keep dominating reach, discovery, and early engagement, mainly because algorithms prioritize it. Meanwhile, long-form remains the strongest driver for intent-based moments like demos, onboarding, education, and sales enablement. The best results usually come from pairing the two: short-form to attract, long-form to convert.

2. Is video still worth investing in for smaller brands?

Absolutely. Smaller brands can compete effectively with consistent, well-planned video content. You don’t need cinematic budgets, but always clear messaging, simple visuals, and repeated distribution often outperform overproduced videos. Small teams win by being faster and more focused.

3. How is AI impacting video marketing in 2025?

AI speeds up a lot of the heavy lifting. In our case, it helps with scripting, editing, captioning, repurposing, and generating first-draft visuals. Even with all of those capabilities, it still can’t replicate strategic thinking or emotional storytelling.

4. How important is watch time compared to views?

Watch time matters significantly more. Completion rates and even partial retention are directly tied to conversions and customer understanding. A video with lower views but higher watch time usually delivers far better outcomes than a viral clip with weak retention.

5. How do I measure success with video in 2025?

Track metrics that connect directly to business results: watch time, clicks or sign-ups, retention improvements, customer comprehension, and reduced support tickets. Views are still helpful for context, but they no longer represent true performance on their own.

At Breadnbeyond, we offer a wide range of animated explainer video packages that are tailored to boost your company’s sales in the next campaign.

Click on the banner below to get an instant estimation for your next video project!