45+ Explainer Video Examples in 12 Different Industries

Explainer videos offer a wide variety of design options and emotional tactics to communicate your worth-telling business’s message.

Whether you’re in a freshly-launched startup or a seasoned pro in a big enterprise, there’s always a perfect theme and style to bring your story to life.

Our explainer video services have a clear focus on quality in both content and form.

We make sure you’re on the cutting edge of telling stories, promoting products, and delivering compelling visual content– regardless of the industry you belong to.

Here’s a selection of our explainer videos to inspire your next project. Use the dropdown to select a specific category.

Questions to Ask Before Choosing an Explainer Video

There’s no such thing as one-size-fits-all explainer videos.

The best one is the one that is tailored to your brand and helps you achieve your goals and improve your bottom line.

With all those references and options above, it’s time to understand what kind of explainer videos you really need.

We’ve listed some key factors to consider when crafting your animated explainer videos so that you end up choosing the right style, achieving your goals, and earning a competitive edge in your industry.

What Are Your Target Audiences?

First thing first. Ask yourself, “Who do I want to watch this explainer video?”

Different industries have different target audiences with different demographics.

Knowing your audience will help you choose an explainer video style that appeals to them and effectively communicates your message.

For example, 2D animation with cartoon characters can be a good option if you aim to appeal to younger audiences.

Motion graphics and whiteboard animation will be a better choice if you want to make the video accessible to professionals.

What Is Your Video Purpose?

Clearly define the goal of the explainer video. Is it to educate, inform, entertain, or persuade?

The purpose serves as the guiding principle that shapes every aspect of the video's creation, from its content to its style and distribution strategy.

Each of these purposes requires a tailored approach in terms of content, style, tone, and call-to-action.

What Do You Expect from the Video?

Your explainer video goals should be specific, measurable, and aligned with your overall business objectives.

Some common goals for animated explainer videos include increasing brand awareness, driving sales, and explaining complex concepts.

Remember that no explainer videos are created the same. Each of them has a specific use case.

For example, sales videos are created to boost conversion, while teaser videos aim to create buzz for the new product launch.

Whether it’s for YouTube, social media, or your website, choosing the right video format can significantly impact audience engagement and interaction.

A clear understanding of your goals will help you choose the right type of video and make sure that your video effectively communicates your message.

So, what do you try to achieve from the video? Boost your revenue the sales? More coverage? Or simply just increase awareness?

What Is Your Brand Voice?

Your explainer videos should represent your brand voice and personality.

All the elements of your animated explainer videos– the visual, the script, the tone of voice-over, and the soundtrack and ambient noise, should all be aligned with what you’re known for ​​to ​​ensure uniformity and engagement with your audience.

Have you identified all key aspects of your brand voice that you want to highlight in your explainer video?

What Is the Buyer’s Journey?

The buyer's journey is the process potential customers go through when making a purchase decision.

It consists of three stages:

• Awareness, where they recognize a problem or need

• Consideration, where they explore possible solutions

• Decision, where they choose a specific product or service

Understanding where your target audience is in the buyer's journey will help you determine the type of video most appropriate for them.

For example, video ads and product videos that provide a high-level overview of your product or service may be most effective if someone is at the awareness stage.

If someone is at the decision stage, testimonials or customer service videos may be more appropriate.

Awareness Stage: Are They Just Realizing They Have a Problem?

At this stage, potential customers just realize they have a problem or need.

The animated video you create should focus on highlighting the problem and presenting your brand as a solution.

Whether it’s an animated explainer video or a live-action one, all videos at this stage should be informative and educational to help viewers understand why they need your product or service.

Interest and Desire Stage: Are They Actively Seeking Solutions?

Once your audience is aware of their problem, they enter the interest and desire stages.

Here, they are actively seeking solutions and comparing different options.

Your video should showcase the benefits of your product or service and demonstrate how it can meet their needs better than any other option.

Action Stage: Are They Ready to Make a Purchase Decision?

In the action stage, potential customers are ready to make a purchase decision.

Include a clear call to action to guide viewers on the next steps they should take, whether it's signing up for a free trial, contacting your sales team, or making a purchase directly.

What Is the Message You Want to Deliver?

The message you deliver in your animated explainer video should be clear, concise, and relevant to your target audience.

Do you need to present complex data or statistics in a visually engaging way? Use a short-form video. This can be videographics or motion graphics.

Or do you want to deliver story-driven content? Cartoon characters and whiteboard animation are worth considering.

Meanwhile, the screencast style is the perfect fit when you need to give viewers step-by-step tutorials for your new feature.