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56+ Free Animated Explainer Video Templates

Originally published June 18, 2020  ·  Updated May 3, 2024
56+ Free Animated Explainer Video Templates

It’s become fairly common news in the video marketing landscape: when it comes to breaking down a complex topic, there’s no better method than using an explainer video

After all, explainer videos are pretty much what it says on the tin, videos that explain ideas concisely. You can premiere a new product or demonstrate tutorials for audiences.

Explainer videos are your hot ticket to promoting your brand and growing your business. These highly-engaging videos are powerful media to grab audiences’ attention from the get-go. It comes as no surprise that they have become a must-have for savvy marketers.

Explainer videos can help you improve engagement and increase sales. And thanks to the internet, companies can now use an online video maker to create animation and illustration for an explainer video.

In this video-first era, sleeping on highly useful video tools is no longer blissful and would be a marketing sin. In this matter, we’ve collated a far-reaching collection of free explainer video templates to help you get started with an explainer video marketing project.

Let’s dive in!

Ready-to-Use Templates for Creating an Explainer Video

Explainer videos are most likely used to boost a brand’s online visibility. It’s an excellent medium to tell your audience what your brand is all about and what products or services can improve their lives. 

Once you nail the explainer video, it’d drive more audiences to your business and, therefore, into your sales funnel. And all of it comes down to increased sales.

One thing to remember while creating your explainer video is to ensure you are straight to the point of your message. Don’t confuse your viewers with a long-winded explanation from the first few seconds of the video.

Here are some ready-to-use explainer video templates you can customize to create your marketing content effortlessly:

1. Video Marketing Template
2. Business Services Marketing Video Template
3. Video Marketing Template For Consumer Goods
4. Content Marketing Opener

To get more templates like those above, you can check out this site and sign up first before they can use the template. 

Kinetic Typography Explainer Videos

One of the biggest perks of creating kinetic typography is it looks sophisticated. It’s a versatile, one-size-fits-all kind of explainer video. You can put the video on any digital channel, including social media profiles, websites, landing pages, etc.

By using kinetic typography, you can get your message across effectively, even without any narration or voice-over. The moving text effectively keeps the audience focused on the video, as they need to read the words to follow along.

Here are some resources on excellent premade kinetic typography templates you can easily use to increase engagement by demanding attention from audiences:

5. Explainer Typography Kit
6. Unique Typography
7. Colorful Typography Promotion
8. Kinetic Typography Template

Animated Explainer Examples

Cartoons and animation are an essential part of every childhood. Most of us have strong, meaningful engagement in cartoon characters and riveting storylines- mostly when we were kids. Therefore, using animations in explainer videos will always be good for everyone.

An animated video constitutes a powerful pedagogical element by combining audio with tailored visual cues and graphics to break an abstract idea into snackable, bite-sized information so the audience can better digest it.

The endearing cartoon characters, graphic designs, and conversational voice-over make the video memorable, making it easier for them to recall your brand.

With all the good things mentioned above, it should be no surprise that animated explainer videos are among the most popular content, which sits well with almost anything. 

Most enterprises from various industries use them to enhance their campaigns. We’ve collected the best template options you can use for free:

9. Pixity Land Character Toolkit
10. Whiteboard Animation Pack
11. Hero Animation Toolkit
12. Animated Explainer Video For Ad Agencies
13. Animated Business Promotion

The templates without links are from Rawshorts’ which requires you to sign up before using its resources.

Related Article: Animated Explainer Video: 16 Amazing Styles of Video Animation

Product Explainer Examples

You can also use an explainer video to introduce a product or demonstrate tutorials. For example, you can create a trailer video as a powerful tool to tell your audiences about your upcoming product launch.

With a well-crafted product explainer, your audiences can get a solid understanding of the product or service. It is supposed to show and tell them how the product will save their days.

Most product promotion explainer videos showcase the real appearance of the product with brief explanations about the features. Essentially, the audience will know what to expect before purchasing a product.

Below are some templates you can use for making a product promotion:

14. My Business Promotion
15. Digital Media Agency Pack
16. Organic Food Promo
17. Character Service Promotion
18. Retail and Product Commercial Promo
19. Character eBook Promo
20. Real Estate Realtors Promo
21. Product Promotion After Effects

Promotional Explainer Templates

Promotional explainer videos focus on achieving one particular marketing goal. It could be spreading brand awareness, building strong customer engagement, or generating more leads. However, one way or another, all those purposes boil down to one goal: increasing sales.

Since it is created for one specific purpose, a company might use promotional explainer videos to focus on giving the audience a special offer that its competitors can’t afford. It’s a powerful way to stand out among the crowd.

Here are some promo explainer video templates you can easily repurpose based on your business needs:

22. Business Character Promotion
23. Logistics Company Promotion
24. Multi-Purpose Character Promotion
25. Contemporary Art Promotion
26. New Edge Promotion
27. Global Promotion
28. Inspiring Promo

27 Free More Video Templates for Explainer Video

Ready-to-use templates allow you to create high-performing, stunning explainer videos quickly without having any basic design skills or spending a thousand bucks on high-end video production. You only need to drag and drop your components based on your preferences and business needs.

Admittedly, templates won’t be as creative and enchanting as the ones that professionals create from scratch. Your explainer video might not be on par with Disney’s style or Dreamworks.

It’s still an alternative for small businesses and startups with shoestring budgets. 

So, if the options mentioned above aren’t enough for you, we still have more templates designed for various industries. Here you go:

29. Industrial Development Pack
30. Metallic Tiles
31. The Cinematic Action Trailer Videos
32. Company Introduction
33. Sci-Fi Space Trailer Videos
34. Video Resume
35. Minimal Titles Pack
36. Across The Universe Videos
37. Inspirational Service or Company Introduction
38. Explainer World
39. Video Template For Real Estate Investors
40. Explainer Video Template For Internet Services
41. Accounting And CPA Firms
42. Flat Corporate People
43. Hand Explainer Kit
44. Outline Character Explainer
45. Flat And Modern App Explainer
46. SEO Explainer
47. Agency / Service Advertisement
48. Food & Hands Explainer
49. Trendy Minimalistic Web Promo
50. After Effects Free Explainer Template
51. Quick Sketch Scenes Videos
52. Event Promo Video
53. Video Template For Debt Consolidation industry
54. Video Template For the Travel Industry
55. Photorealistic Nature Park
56. Free Poster For Healthcare Industry
57. Blockchain Explainer Video

The templates without links are from Rawshorts’ which needs you to sign up before using its resources. 

Making an Effective Explainer Video

Indeed choosing the best-fitting template from those listed above is not a cakewalk. When you think you’ve found the best one for you, another one seems more appealing, tempting you to change your decision.

Choosing the right template can be quite tricky and sometimes intimidating, but with a bit of consideration of the factors below, it will be an easy decision.

Choose a Template for Your Explainer Video

First thing first, you need to figure out what your purpose is for creating an explainer video. It makes it easier for you when choosing the best one for your needs. 

You also need to think about your brand image before choosing the templates. It will help you to narrow down your choices. You can select a relaxed and friendly design for a casual business. 

Or, if you’re in a major corporation, you’re more likely to choose a formal, professional-looking, and simple template. 

Craft the Eye-Catching Title for Your Explainer Video

Some companies want a minimalistic look, while others want an eye-catching title. So, what about you? You should consider typography if you’ll captivate your audience using elegant yet straightforward moving headlines.

You can use a delightfully minimalist template with less animated designs. Therefore, you can put animated texts, headlines, or titles that will give a neat look to your video. 

Ensure you don’t put bulky text on your video. Remember, an explainer video is supposed to deliver the message quickly and as concisely as possible.

Write Your Animated Explainer Script

You must decide the duration of your video to measure your script length and choose an appropriate template. Create a concise, straightforward script to catch the audience’s eyeballs and perk their ears up from the get-go. 

While choosing the template, consider matching the “tone” with the script. Once you nail it, you can create a highly-engaging explainer video with your hand-picked template.

Related Article: The Ultimate Cheatsheet to Explainer Video Scripts [INFOGRAPHIC]

Decide The Duration of the Explainer Video

Often the script is shortened to fit a template, which you shouldn’t do unless it can still show the goal of the video. If you aim to create an explainer video in under two minutes, consider choosing an eye-grabbing template to catch the audience’s attention from the beginning. 

The challenge comes when you want to create a 2-minute-ish explainer video. Consider choosing a simple, highly-engaging template that effectively holds their attention for the entire video.

The key is making sure you choose or repurpose a template that lasts no longer than three minutes. It’s such a high risk, considering that your audience is now becoming fickle and quickly moves on to other video content with a click away.

Related Article: Case Study — Finding Out the Optimal Explainer Video Length

Build the Explainer Video Versatility

Can a template embed in different social media, or does it cater to YouTube alone? The next consideration is deciding which platforms you will launch the explainer video.

If you want to create an explainer video to share across your digital channels, you can try 2D animation templates or kinetic typography templates. Both are versatile and easy for audiences of all ages to understand.

Choose the Right Animation Style and Design

With the vast number of free templates available, make sure the design and style of the one you choose match your company’s style and branding. 

Certain styles and designs appeal to some marketing objectives better than others. In this situation, you must remember your goals and reason for crafting an explainer video.

If you want versatile content that fits any purpose, you can use 2D templates for producing animated videos. Or, if your business has a techy explanation to deliver, templates with a whiteboard animation style are among the best in their class. 

Also, kinetic typography and motion graphic templates are excellent to share across your brand’s online channels.

Have a Back-Up Plan

If the template chosen may not work, you should be ready with another plan, whether using a video editor or hiring a professional team. 

An editing platform usually provides ready-to-use templates and an online editing studio for its users. You can adjust and edit your content like a pro. Meanwhile, a video production company can help you with all the backbreaking work.

Hiring a professional explainer video production team is relatively cost-efficient for businesses of all sizes. Still, they guarantee to do an excellent job.

You can still enjoy the service at an affordable price. Every business with any budget can present a well-crafted explainer video to expand its brand and enhance its marketing efforts.

Besides, providing explainer videos can empower your team to handle their job in the workplace. They can enhance working management by focusing on tasks requiring human interaction.

Related Article: How to Choose Animated Explainer Video Production Companies

Here, at Breadnbeyond, we offer creative and budget-friendly video packages with a FREE consultation. You don’t have to spend much of your time choosing templates and repurposing them. Click the banner below to create premium videos and find our limited offers!

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