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What is Explainer Video?

Originally published June 20, 2017  ·  Updated March 13, 2023
What is Explainer Video?

There are a lot of tools to increase conversion rates, and one of the most effective is an explainer video.

The explainer video is a short animated video that explains what your business does, offers, and produces. Their main purpose is to make people clearly understand what you do and persuade them to buy your product or services.

The usage of explainer videos also increases significantly from time to time. There is a lot of startups that use explainer on their landing page today. An article on TechCrunch also wrote about it. Even big companies such as Google, Facebook, Nokia, and Microsoft also use it to introduce their new products. It shows that it is becoming a marketing trend today.

Here is an example of how Google uses an explainer video to explain its new product:

Why Explainer Video?

Visual cues and audios are much more powerful than text, and VIDEO is a combination of both of them. People also love to watch a video rather than read long boring texts. Online video is also the fastest-growing ad type on the internet and an online ad trend in 2012 based on eMarketer research.

It also explains a product or service better than any other media since the best way to describe something is by using video. It is also more cost-efficient rather than you printing a large number of pamphlets or brochures.

It also can be used to gain a wider audience. Everything is digital nowadays, and we can easily share videos through many social media networks. It increases the chance to get more attention from a worldwide audience.

Explainer Video and Conversion

Every online marketer understands that the keys to conversion are a good landing page, great copywriting, and the latest trend, which is an explainer video.

When it’s done properly, an explainer video can increase conversion rates from 20% – 75%. Visitors would be more likely to purchase a product after watching it because they know better about what they get when they buy it, and thus – the explainer video has done the work.

According to internet retailer, 52% of people feels more confident to buy a product after watching an explainer video.

Another fact is that people are always compelled to do research before buying a product. They will compare one product to others, and they will buy a product from a seller that can convince them the most, and an explainer video is a secret weapon to convince people to buy a product.

Explainer Video and SEO

With the increasing difficulties to get a higher SERP (Search Engine Ranking Position) on Google today, Google still evolves and updates its algorithm. Since Google Penguin and Panda updated, it started to decrease the page rank of a website that doesn’t have a certain quality structure or content.

That’s why we need videos on our web page.

A website that has a video on its landing page has more possibility to be appearing on the first page of SERP. Google is more likely to place a website with videos in a higher rank position. Google also includes YouTube video search in its search result. By having video on our website we can double our opportunity to be found by internet users faster.

Effective Explainer Video

A video can be called effective when the viewer can understand the message conveyed completely. Creating an effective video is very important. It is the key point of a video marketing campaign’s success.

Keep it simple. An effective explainer video is around 45 seconds – 90 seconds. A long video that goes past the audience’s attention span is not going to work well.

Another idea is to keep the important stuff first to make sure the audience won’t miss the important thing. Try to get important messages explained in the first 30 seconds of the script.

An explainer video must contain a “call to action” on the video. So, the audiences know what to do after watching the video. If the audiences have to visit a website address, make sure to write the web address clearly at the end of the video


An explainer video is a powerful internet marketing tool and it becomes a new trend in the online marketing world. It can boost website performance in both conversion and SEO. A lot of startup companies started to use it in their marketing campaign.

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