Call Now! 877 619 3488

For a FREE and QUICK consultation (available 24/7)

What is Explainer Video

Explainer Video

There are a lot of tools to increase conversion rates, and one of the most effective is explainer video.

Explainer video is a short animated video that explains what your business does, offer, and produce. Their main purpose is to make people clearly understand what you do and persuade them to buy your product or services.

The usage of explainer video also increases significantly from time to time. There are a lots of startup that use explainer on their landing page today. An article on techcrunch also wrote about it. Even big companies such as Google, Facebook, Nokia, and Microsoft also use it to introduce their new products. It shows that it is becoming a marketing trend today.

Here is an example how Google use explainer video to explain their new product:


Why Explainer Video?

Visual cues and audios are much more powerful than text, and VIDEO is a combination from both of them. People also loves to watch video rather than reading long boring texts. Online video is also the fastest growing ad type on the internet and an online ad trend in 2012 based on eMarketer research.

It also explains a product or service better than any other media since the best way to describe something is by using video. It is also more cost efficient rather than you printing a large number of pamphlet or brochure.

It also can be used to gain wider audience. Everything is digital nowadays, and we can easily share videos through many social media networks. It increases the chance to get more attention from worldwide audience.


Explainer Video and Conversion

Every online marketer understands that the keys to conversion are good landing page, great copywriting, and the latest trend, which is explainer video.

When it’s done properly, an explainer video can increase conversion rates from 20% – 75%. Visitors would be more likely to purchase a product after watching it because they know better about what they get when they buy it, and thus – the explainer video have done the work.

According to internet retailer, 52% people feels more confident to buy a product after watching an explainer video.

Another fact is that people always compelled to do a research before buying a product. They will compare between one product to the others, and they will buy a product from  seller that can convince them the most, and explainer video is a secret weapon to convince people to buy a product.


Explainer Video and SEO

With the increasing difficulties to gett a higher SERP (Search Engine Ranking Position) on Google today, Google still evolve and update its algorithm. Since Google Penguin and Panda update, it started to decrease page rank of a website that doesn’t have a certain quality structure or content.

That’s why we need videos on our web page.

A website that has video on their landing page has more possibility to be appearing on the first page of SERP. Google is more likely to place a website with videos in higher rank position. Google also include YouTube video search on its search result. By having video on our website we can double our opportunity to be found by internet users faster.


Effective Explainer Video

A video can be called as effective when the viewer can understand the message conveyed completely. Creating an effective video is very important. It is the key point on a video marketing campaign success.

Keep it simple. An effective explainer video is around 45 seconds – 90 seconds. A long video that goes past audience’s attention span is not going to work well.

Another idea is to keep the important stuff first to make sure the audience won’t miss the important thing. Try to get important message explained in the first 30 seconds of the script.

An explainer video must contain “call to action” on the video. So, the audiences know what to do after watching the video. If the audiences have to visit a website address, make sure to write the web address clearly at the end of the video.

Conclusion

Explainer video is a powerful internet marketing tool and it is became a new trend in the online marketing world. It can boost website performance in both conversion and SEO. A lot of startup companies started to use it on their marketing campaign.

Yonas Prayudhi

Yonas Prayudhi

Yonas Prayudhi is a blog writer, SEO, Music Composer and Audio Engineer. He is proficient in writing technology stuff, SEO optimization, musical composing and editing.

Testimonials

  • The videos turned out really great. Thank you for producing great content, we're very happy with the final videos and have already received great feedback on them!

    Arpad Barabas, Mobizou
  • Bread n Beyond are a very talented team of web designers. They helped me design an ideal website and came up with some great ideas. I will definitely be using their services for all future design projects.

    Matthew Balf
  • Yes. The cost and production time from start to finish is superior to alternatives. We also feel the team is very flexible and patient with changes without constantly charging more fees. Very satisfied and will continue relationship.

    Mikaal Abdulla, 8 securities
  • Working with the team at BreadnBeyond was a fantastic experience and achieved exactly what I was hoping for.. converting more visitors to trial users by explaining the product quickly and simply. They are super organised to work with, making it easy for someone who has not done this type of thing before, and provided updates at each step of the process.The final video was brilliant, exceeding my expectations. I’ll definitely be using the team again when it comes time to create explainers for my other products. All the best, and thanks again!

    Björn A. Forsberg, FORSBERG+two
  • Great quality and fast turnaround! Breadnbeyond worked with us through all our change requests in a friendly and professional manner.

    Elitute
  • Wonderful to work with, great communication and very talented! Very fast responses and worked very hard with revisions to help us a achieve a phenomenal final product. I would HIGHLY recommend them and would give 6 stars if possible! Great work!

    Jason D
  • I would definitely work with Bread n Butter again. They were so responsive and very professional. My account manager was extremely helpful, and always put forth 110% effort to keep the project moving. I loved the speed and quality of the work they did for us. If you are thinking about hiring them as a provider, think no more. Just do it, and I promise you will be happy you did!

    IAmTheMaven
  • We'd like to thank Bread n Beyond! Wonderful team to work with. Listened carefully to our concerns and helped us fine tune all of details. Great work.

    Andrea Bogar
  • Andre is great - his skill in Flash really came to the fore as he dealt with some stringent technical requirements we placed on him. I'd highly recommend him and his team for flash work, including proper Flash development with complex technical requirements. We'll be working together again.

    Paul Walsh, Promodity
  • Andre's professionalism and level of understanding surrounding IT projects is second to none. I've dealt with Andre on a number of projects throughout the years and he has consistently delivered projects on time and has always exceeded expectations.

    Nanthees Paskar

Contact Us

pop