Video Marketing Statistics That’s Going To Rock in 2026 [INFOGRAPHIC]

I’ve been in digital marketing long enough to see shifts happen in cycles, but what’s coming in 2025 feels different.

Welcome to the smarter competition!

More brands are investing in content. More creators are building authority. And most importantly, audiences are changing how they consume information.

From what I’ve observed across campaigns and industry research, people are still searching for information every day. That hasn’t changed. What has changed is how they want to receive it.

They don’t always want to read long articles anymore. They’re browsing on mobile phones, switching between apps, skimming on tablets, and multitasking on desktops. They’re more selective!

So the real question I always ask when planning a strategy is:

“What format are people actually willing to consume right now?”

From the data we’ve analyzed and the projects we’ve worked on, one insight keeps repeating itself: when video content is planned strategically and executed correctly, it goes beyond attracting attention.

It helps businesses communicate faster, build trust sooner, and position themselves for real, measurable growth.

How Is the State of Video Marketing Right Now?

Before recommending any strategy, I always look at the data first.

So we took the time to compile key video marketing statistics into one clear, digestible infographic, based on the research our team has been analyzing across industries.

And from our experience working on projects, the effectiveness comes down to three things:

• It communicates faster than text
• It captures attention in crowded feeds
• It delivers information in a more interactive, engaging way

When executed strategically, video can achieve multiple objectives, including attracting views, strengthening brand recall, and supporting direct-response campaigns more efficiently.

Below, you’ll find the infographic summarizing the key insights we’ve gathered. If you’d like to share it, the embed code is available at the bottom of this page.

Based on the statistics shown above, social media platforms such as Facebook, Twitter, LinkedIn, Instagram, and many others have been leveraging video marketing strategies to gain recognition.

YouTube, for instance, is one of the major video channels for marketers to publish their videos. It dominates the market with 87% market share.

How Can You Ace a Video Marketing Strategy in Just 30 Minutes?

After analyzing the data and working hands-on with multiple campaigns, I’ve learned something many brands overlook. Remember this:

Effective video marketing doesn’t always start with hours of production. It always starts with clarity of strategy.

In our projects, we often work under tight timelines, which means we’ve had to develop a streamlined approach to planning marketing videos efficiently without sacrificing quality or impact.

And time after time, I’ve seen that when the strategy is clear from the start, production becomes faster, smoother, and far more effective.

That’s why I’m sharing the exact quick-planning principles we use.

They’re simple, practical steps that can help you craft a strong marketing video in as little as 30 minutes. Let’s go!

1. Pin down your video marketing mission

The first step in mapping out your self-planned video marketing strategy is to establish your mission.

As Chris Savage from Wistia puts it, mission-based marketing focuses on creating content that furthers your mission instead of making content that sells your product.

Mission-based marketing is not new: Large B2C brands like Nike and GoPro have been doing it for a good while. Nike is not just selling sneakers. They are selling the idea that anyone can be a great athlete.

Similarly, GoPro often shares first-person videos of people partaking in extreme sports. They also sponsor extreme sporting events like Red Bull’s Signature Series.

Their marketing is designed to make these kinds of activities seem less intimidating to their audience than they may sound on paper.

Establishing your mission is not as complex as it sounds. It’s just messing around with your imagination. The difference is that you are going to make it happen instead of simply daydreaming about it.

Getting started is easy:

• Write down your mission.
• Create a scope of ideas.
• Ask your audience what problems they have.

2. Plan out your videos for specific dates

Now that you have the ground to stand on, your next step is to do the actual planning.

We’re not talking about marking down dates on your desktop calendar. Your plan is the framework that will guide you through your video marketing funnel.

What do you need?

First off, you have to figure out what kind of video you need. Is it a standalone explainer video for your landing page and YouTube channel? Or a video to go with your next case study or blog post?

Suppose you’re planning an explainer video for a landing page or tutorial. In that case, you should read our guide to choosing the best animation style for your explainer video because each style doesn’t always work for different types of products/services.

The safest option is to choose a professional service specializing in video production, say an animated explainer video company or video shooting studio.

What does your audience seek?

Making videos for marketing purposes is tricky. You have to make a video that aligns with your objectives while also providing real value for your audience.

You can gather ideas for your video by looking at your frequently asked questions or by using common misconceptions your audience has about your product or service.

Once you find out the most common FAQs or the most common misconceptions, create content that answers those questions specifically.

How will you make it happen?

If you’re not a company that specifically works on graphic design or video production, it’ll be pretty tiring to produce a perfect video.

But if you’re planning to make several vlogs (video logs) or customer testimonials, in the long run, it might be wise to invest in lighting equipment, audio, and decent cameras. 

The best part of doing that is that you can create vlogs and testimonials in-house whenever you need or want to.

When is the best timing?

Last but not least, the timing. You have to know when the best time to publish the video is, just like you would with blog posts and social media.

It’s also important to decide beforehand whether you are going to make one-time video content or periodical video content.

That way, you can work more efficiently when gathering the information and deciding what to factor into the video(s).

When making a promotional video for a product, you will better to create a timeline for the video release: Is it before the product launch or after? If it’s before the launch, when is the best time to catch as many pairs of eyes as possible?

You also need to incorporate video projects into your company’s calendar. Don’t count solely on the publication date.

Take into account how long it will take to produce the video, record the voiceover, edit, and so on.

3. Execute the production process

Having the first two steps done means you have done the hard part of the video marketing grand plan.

The only thing you have to do is reach out to a company that can handle the production process.

I suggest you start by finding the best scriptwriter you can get your hands on. The script is a decisive factor in the success or failure of your video. Read our article on explainer video scripts for an overview of elements to include.

Have a video produced, but don’t be overly demanding. Have realistic expectations for the quality, cost, and timeline for making your video.

Promote it like hell by reaching out to influencers in your industry and publishing it on YouTube or other suitable social media sites.

Fun fact: 

An explainer video is one of the very few deciding factors for influencers when choosing whether or not to use your product.

Be sure to read our social media video tips beforehand to avoid the adverse effects of sharing with the wrong audience.

4. Be consistent with your video quality

It’s almost impossible for a non-video company to drop a video every week for marketing purposes. But that’s okay.

In addition to that, you should not spend all your marketing efforts on producing videos. It is best to spread them evenly among all marketing content, such as infographics.

And speaking of infographics, here’s an ultimate guide to viral infographics for marketing.

Phil Nottingham from Distilled has a unique abbreviation for this: ABV (Always Be Valuable). Consistent quality should always come before a consistent schedule. This means that whenever you’re planning to create content, that content has to be hyper-targeted for a very specific audience and serve a particular purpose.

To better understand it, a house is better than an RV because it’s specifically made as a place to live. An RV, on the other hand, serves two purposes: a house and a vehicle. That’s why it doesn’t appeal as much to most people.

5. Include social media influencers to promote your videos

Gone are the days when only celebrities were featured to promote any brand through video marketing campaigns. Small & medium-sized brands do not have the budget to hire A-list stars. 

So, this is where social media influencers or micro-influencers come into play, as nearly 75% of marketers are looking for social media influencers to promote their products and services through videos. 

The channels include social media platforms such as Facebook, Instagram, LinkedIn, Twitter, Snapchat, YouTube, etc. Even common folks today are more receptive to what influencers promote.

In fact, rather than following the A-list celebrities or models, people widely prefer products and services that are being used by regular people or influencers.

If possible, you can even get in touch with social media influencers who have millions of followers, which will ultimately increase your outreach.

When social media influencers share their pictures or videos regarding any product, it is highly noticed, and the viewers will consider each word regarding the product. An explainer video can also be termed as one of the various factors deciding whether to use the product.

Therefore, when you hire an influencer relevant to your niche for your video marketing campaign, it is likely to bring out effective results for the brand.

What Trends Are Defining Video Marketing in 2025?

From what I’ve seen across campaigns, analytics, and ongoing industry research, one shift is becoming impossible to ignore: video is becoming the backbone of digital marketing.

More brands are embedding video directly into their websites, landing pages, and product touchpoints.

Not for decoration, but for performance.

When used strategically, video keeps users engaged longer, communicates value faster, and increases the likelihood of discovery.

In fact, data shows that websites featuring video can boost their chances of being found by potential customers by up to 53%.

We’ve seen this play out repeatedly in real projects.

When video is integrated intentionally into a brand’s ecosystem, engagement improves, bounce rates drop, and audiences stay long enough to understand what’s actually being offered.

How Should You Start to Create Video Content?

Start sooner than you think you’re ready. That’s my best recommendation

You don’t need complex production or a massive budget to see meaningful results.

What matters most is clarity. Start by identifying these:

1. Knowing your message
2. Understand your audience
3. Define the purpose behind each video you create.

When we help companies launch their first video campaigns, we usually begin with formats that deliver fast impact with minimal friction.

Explainer videos, for example, are often the strongest starting point because they simplify complex ideas, communicate value quickly, and guide viewers toward action without overwhelming them.

Brands that wait for “perfect timing” often delay growth. The ones that start strategically, even with simple videos, gain momentum faster, learn quicker, and build authority sooner.

FAQs About Video Marketing

1. What is video marketing, and why is it important?

Video marketing is a way to promote your business or brand using video content. It’s particularly effective because it combines visuals, sound, and storytelling. Information is easier to understand and remember. Most importantly, people grasp ideas much faster through video than through text alone.

2. What type of video works best for marketing a business?

Explainer videos are usually the best starting point. They clearly show what your business does, why it matters, and how it helps your audience, all in a quick, easy-to-follow format. When we work with brands launching their first videos, this format consistently delivers the fastest results.

3. How long should a marketing video be?

The ideal length depends on your goal. Short videos (15–60 seconds) are best for grabbing attention, while longer ones (1–3 minutes) work better for explaining products or services. In practice, I always prioritize clarity over length. A good video is as long as it needs to be and no longer. Learn more here: How to Decide Your Explainer Video Length?

4. How do you know if a video campaign is successful?

A video campaign is successful if it achieves its objective. We typically measure success using metrics like watch time, engagement rate, click-through rate, and conversions. The most important metric is the one directly tied to your goal, whether that’s awareness, leads, or sales.

5. Is video marketing expensive to produce?

No, video marketing doesn’t have to be expensive. Production quality can help, but strategy matters far more than budget. I’ve seen simple, well-planned videos outperform costly productions because they communicated the message more clearly. Try our video cost calculator below.

Refine your video marketing campaigns with explainer videos! At Breadnbeyond, we offer a wide range of animated explainer video packages that are tailored to boost your company’s sales in the next campaign. Click on the banner below!