Did you know that by 2022, online videos made up at least 82% of all internet traffic? That stat alone shows just how crowded the internet has become with video content.
It’s no surprise, really, especially when platforms like YouTube, the world’s second-largest search engine, rack up more than 500 million hours of video watched every single day.
As someone who’s been working closely with video content for years, I’ve seen how video marketing has evolved from a nice-to-have into a must-have.
These days, it’s a core part of any smart business’s marketing strategy. And those who continue to ignore it are more likely to get lost in the noise.
However, as a fast-moving landscape, what worked last year might not work today.
That’s why we—myself included—have to constantly explore new ways to get our messages seen, heard, and remembered.
I’ll walk you through a practical guide to video distribution—one that can help you build a smarter, more effective video marketing strategy for promoting your content.
Types of Videos That Are Easy to Promote
From what I’ve experienced, nailing content that’s both valuable and accessible can make all the difference.
It not only improves your video distribution results but also helps you build lasting engagement with your audience.
Of course, not all videos serve the same purpose. Some types are better suited to specific marketing goals than others.
And with so many formats and styles to choose from, it’s easy to hit a wall and start overthinking things. I’ve been there too, staring at a blank content calendar, wondering:
“What kind of content should I create to actually get views?”
If you’ve ever asked yourself the same thing, I’ve put together a curated list of high-performing video content types that have consistently made waves in recent years.
1. How-To Videos
When I talk to clients about video strategy, one of the first things I mention is the power of how-to videos.
How-to videos (also known as tutorial videos) are basically the same thing. The two terms are often used interchangeably.
For example, we produced this video for one of our clients:
According to Google, users are more likely to watch a tutorial on YouTube than read a manual. That alone shows how deeply people value visual, step-by-step guidance.
At the end of the day, most people turn to video for quick, easy-to-understand answers. That’s exactly how these videos deliver clear, actionable insights in just a few minutes.
No matter what industry you’re in, how-to videos are one of the most effective ways to educate your audience and position your brand as helpful and trustworthy.
2. Educational Videos
If you’re like me—and like 65% of people globally—you probably absorb information better through visuals. And there’s science behind that.
Studies have shown that our brains process visuals up to 60,000 times faster than text, and around 90% of the information sent to the brain is visual.
That’s why educational videos are such a powerful tool, as they combine visual and auditory elements to create an experience that feels natural and engaging.
We regularly use this type of video in our client projects, especially when we’re dealing with topics that are complex or heavy.
Instead of overwhelming the audience with jargon or dense blocks of information, we break things down into bite-sized, easy-to-digest segments.
In short, educational videos help you teach more effectively and connect more deeply, which is exactly what a great video should do.
3. Funny Videos
Let’s be honest, everyone loves a good laugh.
Humor is entertaining, while also building emotional connection and increasing shareability.
Do you remember the Numa Numa video? Or the Chewbacca Lady? What about Charlie Bit Me? All those viral videos have a decent amount of humor that can make you giggle.
They didn’t go viral because they were perfectly polished. Instead, they went viral because they were funny, relatable, and memorable.
Adding humor to your videos can boost engagement and trust, as long as you keep it authentic.
Humor should feel natural and aligned with your brand voice. Don’t try to force it into every video, but save it for when it makes sense.
When done right, funny videos can become one of your most powerful tools for connection.
Laughter is considered a natural medicine for the body– it’s good for your mental and overall health.
In this matter, funny videos can make your audience have such a good laugh that once they are done, they can’t help but trust your brand and share your video.
Creating funny videos can increase your chances of going viral. Do you remember the Numa Numa video? Or the Chewbacca Lady? What about Charlie Bit Me?
All those videos have a decent amount of humor that can make you giggle.
While funny videos are such an excellent way to engage your audience, try to put humor that resonates with your brand image and your audience’s sense of humor.
Remember not to force every video you create to have fun in it. It’s best just to keep it natural.
4. Explainer Videos
As someone who works in video marketing daily, I can confidently say that explainer videos are one of the most versatile formats out there.
They’re short, engaging, and built for clarity, which makes them perfect for introducing a product, service, or concept.
Here’s an example of explainer video from our production:
Most explainer videos use storytelling, clear visuals, and often animation to walk viewers through a problem and show how your solution fits in.
We’ve used explainer videos for everything from investor pitches to social media campaigns.
And because they’re so engaging, they perform well across multiple platforms, from your website homepage to YouTube to LinkedIn.
If you want your audience to understand your offering and feel confident engaging with it, an explainer video is a smart investment.
Read More: The Definitive Guide to Explainer Videos.
Compelling Video Distribution Strategies
Once you’ve nailed down the right type of video to create, the next crucial step is getting it in front of the right people.
After all, a video is meant to be seen, shared, and remembered. And that only happens with the best video placement.
Without proper distribution, your content—and by extension, your brand—will struggle to reach its potential audience.
Over the years, we’ve learned that a smart distribution plan can make or break your video’s success.
To help you give your video the spotlight it deserves, I’ve rounded up some proven, effective video distribution strategies that we use regularly to boost reach and engagement.
1. Plan How To Reach Your Audience
Once you’ve created a great video, your next job is to get that video in front of the right people, and just posting it on your website won’t cut it.
You’ll need a distribution plan that includes both paid and organic efforts.
If you’ve got the budget and want faster results, paid promotions through platforms like Google Ads or YouTube Ads offer powerful targeting tools.
But if you’re on a limited budget, you can still make significant progress by using free channels like Facebook, LinkedIn, Twitter, Instagram, or even email newsletters.
What matters is picking the mix that fits your goals and resources.
With the right placement strategy, you can dramatically increase your video’s visibility and impact.
But remember, this strategy should be done consistently.
2. Research What Your Audience Wants to Watch
Great! Now you’ve got the plan.
The next step is to get laser-focused on your audience. Ask yourself:
“Who am I creating this video for?”
The more you know about your viewers, the more effective (and cost-effective) your videos will be.
- Do some digging with these questions:
- What type of content do they enjoy most?
- When are they most likely to watch?
- How do they usually engage with similar content?
Understanding these behaviors helps you create videos that resonate, engage, and convert.
When your audience feels like the content was made just for them, they’re more likely to watch it, share it, and take action.
As a result, you’ll get the maximum exposure you’ve been dreaming of.
3. Analyze and Track the Right Metrics
Here’s where you turn gut feeling into actual insight.
Tracking key metrics allows you to measure success, identify patterns, and refine future content.
Depending on your goals, different metrics will matter more. Here are a few to consider:
- Views & Impressions → How many people are seeing your content
- Play Rate & Replays → How often are people clicking and rewatching
- Shares → Are people spreading your message?
- Conversions → Are they taking your desired action?
- Reach & Awareness → How far is your video spreading?
For example, if your goal is to drive sign-ups with an explainer video, you’ll want to focus on conversion metrics.
If you’re aiming to go viral or build awareness, views and shares should be your main focus.
By consistently analyzing results, you’ll learn what works, fine-tune your strategy, and create videos that get better every time.
4. Choose the Right Channels
When it comes to video distribution, choosing the right channel is just as important as creating the content itself.
You might have an incredible video, but if it’s posted on the wrong platform, it could completely miss your target audience.
So how do you know which channel is the best fit?
Start by understanding who your audience is and how they behave on different platforms.
Each video-sharing platform attracts a different demographic with distinct expectations and content preferences.
For example, a video that performs well on YouTube (racking up views, likes, and engagement) might fall flat on Twitter or TikTok.
However, that doesn’t mean the video isn’t good, but it wasn’t tailored for that audience.
Let’s say your target audience is business professionals. Posting that content on Snapchat won’t likely get results.
But sharing it on LinkedIn, where decision-makers hang out, is far more strategic.
Understanding your audience’s platform behavior is essential to choosing the proper distribution channels and getting the most out of your content.
(We’ll dive deeper into each video-sharing platform in the next section.)
5. Position a Clear Call to Action (CTA)
Sure, views are great, but what you really want is action, whether it’s subscribing to your channel, visiting your site, or buying your product.
Your video should guide viewers toward that specific next step.
That’s where a clear and compelling call to action (CTA) comes in, and it can be your virtual handshake.
It’s how you close the loop and keep the relationship going beyond the video. Without it, even the most engaging video can fall short.
Here’s how you can add CTAs effectively:
Use on-screen text or buttons, especially at the end of the video, to tell viewers exactly what to do next.
Include a voice-over prompt in animated videos.
Use a direct verbal ask from an actor in live-action videos.
No matter how you present it, the key is clarity. Your audience shouldn’t have to guess what comes next.
Instead, make it clear and easy for them to take action.
6. Constantly Look For New Opportunities
Video marketing isn’t a one-and-done effort. It takes time, consistency, and a willingness to adapt.
The digital landscape moves fast. What worked six months ago might not work today. And what works for one brand may not work for yours.
That’s why you should always be on the lookout for new strategies, formats, and platforms.
The best marketers don’t just stick with what’s familiar. You should test, tweak, and try again.
They mix in different elements, adjust messaging, experiment with length, and follow the data.
Over time, this iterative process helps you discover what truly resonates with your audience.
You can also stay ahead of the curve by keeping up with current video marketing stats and trends.
Doing so helps you make informed decisions and adapt your approach to keep your strategy fresh and compelling.
Remember, success in video marketing is when you successfully build a system that keeps evolving, just like your audience.
How to Choose The Best Video Distribution Channels
As mentioned before, distribution channels play a significant role in your video promotion.
Once you pick the most suitable channel for your business, you’ll deliver your message more effectively to the right target audience.
Now, it’s time to discuss some potential channels you should consider using in the video distribution process.
1. Website
Your website can act as your online brochure or catalog, allowing your target audience to get to know and learn more about your brand.
Since a website works as a constant marketing representative, you should integrate video content into it.
That’s because video offers an excellent way to deliver your core brand message in a more concise, straightforward approach compared to the old, plain text.
Embedding a compelling video on your website can also boost your SEO ranking as search engines value videos more than any type of content.
That’s to say, videos increase your chances of getting your website to sit on the top page of search engine results pages (SERPs).
Landing Pages
Landing pages are specific pages on your website that are created for converting visitors into leads. Adding videos to it can improve your engagement and conversion rates.
It’ll convince the visitors to trust your product and affect their purchase decision.
Blogs
Including compelling videos in your blogs allows you to convey your message instantly to the audience.
It’s such a great complement to your copy and will strengthen your core message overall.
That’s how you give your audience quick, useful information.
2. Newsletter Email
This stat says it all: embedding videos into your email boosts open rates by at least 19% and improves click-through rates by 65%.
Your email subscribers receive tons of new emails every day. Sending them a stale, just-another email won’t catch their attention enough. As a result, your emails get buried in their inbox.
With video content, you’ll be able to catch the subscriber’s eyes after seeing the subject names. It gives you the best possible chance of breaking through to them.
3. Social Media Platforms
Social media platforms have become a long-time mainstay for most marketers when it comes to video distribution. The platforms are easy to use and have a massive audience.
Above all, most of them are FREE to use.
Today, there are more than 3.4 billion social media users worldwide. This staggering number offers you an opportunity to expand your reach.
Below are popular social media platforms you can use for distributing to get maximum exposure:
- YouTube
Groups and Forums
One of the best things about social media is that you can join virtual communities and talk about subjects you’re interested in or that are within your expertise. In this case, you can share the video through community groups and different forums, like Facebook groups or your private community, if you have one.
4. Paid Ads
If free methods of video distribution are too painful for you, get the best promotion by using paid video ads.
Platforms like Google AdWords can help zone in on targeted audiences and get quicker results. Companies with deep pockets often use this method of advertising to attract more audience attention.
Once they nail their focus, they continue using free methods like social media to engage their audience.
While free platforms like social media are too general, paid aids have control over which users you reach, from hyper-local geographics, narrowed down to interest and keywords. It helps you to promote your brand effectively.
Read More: 7 Actionable Tips to Optimize Your AdWords Video Campaign.
Useful Tips to Maximize Your Video’s Distribution
In my experience helping brands grow with video, I’ve seen how small optimizations can lead to big results.
But when it comes to distribution, a few crucial elements are often overlooked, especially by those focused only on the production side.
Luckily, I have it listed below so you can pay more attention to it and get your videos more clicks:
1. Create an Enticing Thumbnail
One of the first things I always look at before publishing any video is the thumbnail.
It’s the very first impression you give, and it often determines whether someone clicks or scrolls away.
From years of experimenting, I’ve learned that a good thumbnail should:
- Use high contrast colors
- Feature clear, relevant imagery
- Include a short, readable headline or visual hook
We always treat thumbnails like mini-billboards. They need to grab attention in a fraction of a second.
If you invest time here, your click-through rate will improve, sometimes dramatically.
2. Choose a Curiosity-Provoking Title
At Breadnbeyond, we’ve tested a lot of video titles, and one pattern is clear: curiosity drives clicks.
Your title shouldn’t just describe the video. It’s better if you give people a reason to watch.
One pro tip is to think of it like writing a headline.
Make it stand out in a crowded feed and spark enough interest to earn the click.
Another tip is to check your competitor titles and make yours different from theirs.
For example, you can add fact-based information, a case study result, or your experience to make your title stand out in the crowd and more compelling.
3. Target the Right Keywords
If you want your video to be discoverable long after it’s posted, SEO matters, especially on YouTube, which is essentially a search engine.
What I do with my team (and what you should, too) is:
Research what your audience is searching for using tools like Google Keyword Planner, YouTube autocomplete, or Ubersuggest
Naturally weave those keywords into your title, description, and tags
Even better, mention them in your video script to support auto-captioning
From experience, I can say that keyword-optimized videos consistently rank better, get picked up in “suggested” content, and tend to enjoy longer shelf lives.
Start Your Brand’s Unique Growth
Rome wasn’t built in a day, and the same goes for a successful video marketing strategy.
If there’s one thing I’ve learned from helping brands grow with video, it’s this: video distribution takes time, testing, and a whole lot of patience.
You can’t expect instant results, but with the right approach, you can build a system that consistently brings in views, engagement, and conversions over time.
Every brand is different. What works for one company might not work for yours.
That’s why it’s essential to explore, experiment, and refine your strategy until you find what truly fits your audience and goals.
Simply put, video distribution takes time and needs patience.
From testing what works for your brand to trying different strategies, it all boils down to creating a plan that works for your brand for the long haul.
Still trying to figure out which type of video delivers the most impact?
From my experience, explainer videos are one of the most versatile and high-performing formats out there.
Mini FAQs on Video Distribution
1. What is video distribution?
Video distribution is the strategic process of sharing and promoting your video content across multiple platforms and channels to reach your target audience.
From my experience, it’s not just about uploading a video. It’s about placing it where it can gain visibility, generate engagement, and drive action.
A solid distribution strategy ensures your content doesn’t get lost in the noise.
2. Is a YouTube video a VOD?
Yes, a YouTube video is considered a form of Video on Demand (VOD). VOD simply means video content that can be watched anytime, anywhere.
Platforms like YouTube, Vimeo, and even social media videos fall under the VOD category because viewers can access them on demand.
When we distribute content for clients, VOD platforms are often a go-to for building long-term visibility.
3. What is the best video distribution platform?
There’s no single “best” platform. It depends entirely on your goals and audience.
- YouTube is great for SEO and long-term discoverability.
- LinkedIn works best for B2B content and professional audiences.
- Instagram and TikTok are ideal for short, viral clips.
- Facebook can be powerful for community-based engagement.
From what I’ve seen, using a mix of platforms—tailored to your audience behavior—yields the strongest results.
4. What are the four distribution channels?
The four main types of video distribution channels are:
- Owned media – Platforms you control (e.g., your website, email list)
- Earned media – Organic exposure (e.g., shares, mentions, PR)
- Paid media – Advertising (e.g., YouTube ads, social media boosts)
- Shared media – Social media channels (e.g., LinkedIn, Twitter, Facebook)
A balanced distribution strategy usually involves a combination of all four to maximize reach and impact.
5. How can I measure the success of my video distribution efforts?
Success metrics depend on your goals. For awareness, track views, impressions, and shares. For engagement, monitor watch time and play rate.
For conversion goals, focus on clicks, signups, or sales. Always review performance data to refine your strategy and improve future results.
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