Spotlight on Excellence: 10 Must-See 3D Animated Explainer Video Examples

Every now and then, we watched 3D animated explainer videos and got excited with its eye-catching colors and sharp details. 

We’ve hunted down ten exceptional and memorable 3D explainer videos and clips from top brands worldwide.

Before diving into the list, let’s briefly explore what makes a 3D video stand out.

What Makes a Great 3D Explainer Video?

When we talk about high-quality explainer videos that please our eyes and our brains, then it must go beyond flashy visuals.

A seamless connection between characters, transitions, pacing, colors, sound effects, and every other element working together in harmony.

Also, at the heart of each video is storytelling, which ties everything together.

The narrative should lead the visuals, giving them purpose and guiding viewers smoothly through the video.

When story and design align perfectly, the result is a creative, clear, and emotionally engaging video that resonates long after the screen goes dark.

Here are some key elements that set the high standard for 3D explainer videos:

• Engaging storytelling: A clear, compelling narrative is needed to keep viewers interested and explain the concept effectively.
• Seamless integration of visuals: Smooth transitions, thoughtful character designs, and visually stunning animations are necessary to enhance the story.
• Emotional connection: It should evoke feelings, whether it’s excitement, curiosity, or inspiration, to make the message memorable.
• Perfect pacing: A well-timed flow is important to keep the viewer’s attention without making them overwhelmed.
• Cohesive sound design: Music, sound effects, and voiceovers are essential to complement the visuals and strengthen the message.
• Clarity and simplicity: The video must simplify complex ideas, making them easy for a wide audience to understand. 

After exploring what makes a great 3D explainer video, let’s look at real examples of how leading brands across the industry effectively incorporate the above aspects.

3D Explainer Video Examples: How David Beats Goliath

Big names like Pixar and DreamWorks have long set the bar for 3D animation with their groundbreaking visuals and storytelling. 

Yet, studios like Breadnbeyond, Explainify, and Epipheo are setting an example that stunning 3D content doesn’t require a Hollywood budget, as they have been delivering high-quality, imaginative animations that remain accessible for businesses for years.

After scouring the internet for the most compelling 3D explainer videos in this niche, we’ve curated a list of ten exceptional videos that shows creative storytelling to become your valuable resources for inspiration. 

#1. RSV Motors

Animation Technique: A combination of 2D and 3D animation.

Why It Stands Out: 

The first on the list is a fantastic video for RSV Motors in Germany. The video combines 2D and 3D animation, immediately setting a lively and approachable tone from the start.

It introduces common challenges car buyers often face, setting the stage for RSV Motors to step in as the ultimate solution.

As the video transitions to a 3D environment, the focus shifts to the location of RSV Motors.

This is when the 3D characters come to the screen by showcasing an impressive lineup of cars as the main products.

The transitions are especially noteworthy—whether it’s a car gliding smoothly down the road or graphics highlighting RSV Motors’ winning services.

Every movement feels purposeful and fluid.

#2. OLEDworks Aerospace

Animation Technique: Realistic 3D animation.

Why It Stands Out: 

The OLED Aerospace video takes a sleek and modern approach, blending 3D animation with an air of sophistication.

The airplane’s exterior is a standout, with its realistic lighting effects and attention to detail.

The glow from the cabin windows against the night sky and gentle movement through clouds create a stunning visual that immediately draws you in.

Inside, the cabin is designed with precision. Its clean, spacious layout features soft lighting that feels inviting yet cutting-edge.

There are no flashy or overwhelming transitions—just smooth, seamless movements that reflect the elegance of OLED technology.

The video strategically highlights the product’s strengths, from the crispness of display panels to the superior lighting contrast, all while maintaining a sense of calm professionalism.

With 3D, realistic lighting effects, such as shadows, brightness levels, and color temperatures, can be simulated perfectly. 

This allows OLED to demonstrate how their products enhance spaces, create ambiance, or fulfill specific lighting needs.

#3. Empty Nest by Airbnb

Animation Technique: 3D stop motion animation.

Why It Stands Out: 

Who would skip a 15-second explainer video? No one would.

Airbnb is witty enough to bring their campaign through 3D animated videos.

The story of this video is very simple yet compellingly conveys the core message of the campaign.

It starts with the relatable story of a family with a vacant room in their house and how Airbnb can turn it into additional income.

As for the design, Airbnb consistently uses 3D stop motion with detailed and lifelike characters and objects.

Nothing fancy about the transition, but its simplicity is what makes this short video campaign unique and one of the best animated ads. 

#4. UX Film by Microsoft Planner

Animation Technique: A 3D video with screencast and motion graphic animation.

Why It Stands Out: 

Microsoft has successfully presented a dreamy concept for their 3D UX film.

This is the definition of a dreamy design with glassy and transparent looks that captivate you right off the bat.

It’s a 3D video combined with screencast animations and motion graphics, which are an ideal combination to explain IT, software, or other technological products.

The pastel and bold colors are so well incorporated, while the transitions glide smoothly to guide viewers from one scene to another until the end. 

Also, the sound effects are simple but fit perfectly with this concept without overwhelming viewers. 

This video exemplifies a well-thought-out and perfectly executed concept with its color scheme, sound aid, and seamless transition.

#5. The Artificial Intelligence Universe

Animation Technique: Futurutic-themed 3D animation.

Why It Stands Out: 

This video showcases exceptional technical skill and artistic creativity in 3D animation.

AI is inherently linked to the future of technology and progress. 

A futuristic-themed 3D animation mirrors these qualities by reinforcing that the AI-powered solution is at the forefront of technological advancement.

The visual style of this scene starts sleek and futuristic, with a sharp focus on technology and innovation. 

Clean lines, geometric shapes, and a cool color palette come together to evoke modernity and efficiency.

The video also introduced a cutting-edge circular camera movement to bridge the previous and next scenes seamlessly. 

3D animation excels at turning abstract ideas like AI into tangible, engaging stories that are easy to grasp. 

Its ability to simplify complex processes and create immersive experiences makes it the perfect medium to showcase cutting-edge concepts like Artificial Intelligence.

#6. PBS Kids

Animation Technique: Cartoon 3D animation.

Why It Stands Out: 

3D animation can turn into engaging stories that resonate with younger audiences. 

One great example is this vibrant underwater-themed animation produced for PBS Kids.

The 3D claymation-inspired visuals are designed to create a playful and immersive world that feels both imaginative and familiar.

Shot from a kid’s point of view, it begins with opening doors to an underwater world bursting with bright, solid colors and intricate details that instantly spark excitement. 

For adults watching with toddlers, this type of 3D animated video evokes a sense of nostalgia, often reminding them of the classic animated series they grew up with.

But beyond entertainment, 3D animation is also highly effective in education, where complex concepts can be accessible and engaging for younger audiences.

Through interactive and visually rich narratives, 3D animation can help simplify difficult subjects like math, science, and even history.

Visuals turn complex subjects into interactive lessons that are memorable and enjoyable, especially for younger viewers with shorter attention spans. 

#7. Tall Tales of True Deliveries by FedEx

Animation Technique: A mix of 2D and 3D with short live-action footage.

Why It Stands Out: 

FedEx has a 30-second series called Tall Tales of True Deliveries, which is updated on a monthly basis. 

In this series, they use a mix of 2D and 3D animation on the videos, with short organic footage at the end.

What stands out the most from this series is the storytelling. 

Each video incorporates different short stories, which are all fiction.

The one we picked has a twist at the end, making it even more engaging.

As for the visuals, FedEx is consistent with its color scheme and animation style.

Not to mention, the characters are so detailed, making the cartoon high-quality, just like those 3D movies produced by big studios.

Overall, the message is delivered clearly through a compelling story and detailed visuals.

#8. Happy Halloween

Animation Technique: Pixar-style 3D animation.

Why It Stands Out: 

This Halloween-themed video is one of the most distinctive on the list.

It perfectly balances eerie storytelling and playful animation, brought to life through multi-layered 3D rendering.

While Halloween is a time for spooky visuals, the real challenge was blending storytelling and creativity in a way that was both immersive and engaging.

The centerpiece of the video is the Frankenstein-like character, complete with stitches and bolts that emphasize its quirky yet slightly unsettling appearance.

Despite its dark theme, the character’s exaggerated expressions and stylized movements inject a cartoony vibe.

Each element, from the flickering lights to the subtle creaks and groans in the background, is designed to immerse viewers in this unique but fun Halloween experience.

3D animation is also ideal for projects that tackle abstract or complex concepts, such as event promotions, complex technology showcases, medical procedures, and environmental campaigns.

Capturing the dynamic and multifaceted nature is challenging, but 3D allows you to visualize the entire experience in exciting and innovative ways.

#9. Pig in a Blanket by Avidia Bank

Animation Technique: 3D movie-inspired animation.

Why It Stands Out: 

When you watch Pig in a Blanket by Avidia Bank, it feels like you’re watching a very short cartoon movie.

Indeed, the scene uses 3D techniques and a cartoon-inspired style to craft a visually rich moment.

Both the human and the pig characters are designed in exaggerated proportions and expressive faces, typical of animated movies.

This animation style is similar to that of animated movies like Zootopia, which aims to create an imaginative yet grounded world.

There is no fancy transition throughout the video. Still, the details hint at smooth and exaggerated movements—like the pig adjusting its blanket, the human shifting the book, and the characters’ expressions.

However, the star in this video is the conversation between the human and the pig.

Avidia Bank cleverly mixes lighthearted marketing humor and playful banter to convey the brand’s commitment to honesty in banking.

This type of 3D animated video aligns with their goal to demystify banking and connect with a broad audience. 

It positions its services as accessible, friendly, and customer-centric by breaking the stereotype of banking being rigid or intimidating.

#10. Signature Collection by LG

Animation Technique: A combination of 3D Animation and a real object.

Why It Stands Out: 

As a home appliance industry giant, LG expertly blends its product with 3D objects in this animation.

At first glance, this 3D animated video has a futuristic, minimalistic design with a modern front-loading washing machine as the central focus.

The animation uses free-flowing spheres (blue and copper-colored) that merge the abstract with the tangible product.

Meanwhile, the motion transitions are meticulously smooth, with spheres spilling out of the drum, bouncing, and dispersing naturally into the environment.

This motion conveys precision and elegance, reinforcing LG’s reputation for combining cutting-edge technology with modern aesthetics.

The result is an excellent balance of artistic storytelling and product demonstration, even though one thing is missing—the sound. 

Key Insights for Producing High-Impact 3D Explainer Videos

While the above 3D animated videos may inspire you in many ways, you may need more tips to produce one.

We’d love to share some key insights to help you create an impactful 3D explainer video.

Here are some key factors to consider, whether you should be working with a video company or start working on your own piece using the latest software available.

When and How to Use 3D Animation

Generally, any type of content would fit 3D concepts. However, some of the best ways to use 3D animations are: 

• Product demonstrations: Showing off products from all angles and highlighting complex features. 
• Futuristic concepts: Ideal for showcasing technology, abstract ideas, and innovation. 
• Complex systems: Perfect for visualizing intricate processes or systems. 

Avoid Common Mistakes

One of the most common mistakes is overloading a 3D explainer video with too many details.

It’s tempting to showcase every feature and element from your product, but it can overwhelm the viewer and distract from the core message.

Only focus on key elements that effectively convey your message to keep the visuals clear and simple to avoid clutter.

Don’t forget to build a strong narrative that guides the visuals and make sure the animation style aligns with the brand and its message to maintain consistency.

Keep Cash On The Throne

More intricate animations and the involvement of skilled teams generally come with a higher price tag. 

Still, the last thing you want to do is get carried away with intricate 3D animation ideas only to realize that your budget can’t accommodate the complexity.

So, you may have to scale back on essential elements.

Make sure when you create a 3D animation video, you prioritize the key elements that will truly communicate your message.

But remember, a higher price tag doesn’t always equal higher quality. 

Always do your research to find the right balance of cost and value (whether that means browsing 3D production services for professional help or exploring 3D software if you’re looking to create it yourself. 

This way, you’ll get the best results without blowing your budget on video production. 

Better still, you have some money left over for other necessities like ad campaigns, video optimization, and landing page tweaks at a later date. 

Conclusions

We’ve explored some of the best examples of 3D explainer videos from leading brands worldwide.

We’ve also learned how effective 3D animation can be in capturing attention, simplifying complex ideas, and enhancing customer engagement. 

Our latest animated marketing report also highlights that 45% of marketers believe animated videos enhance engagement, while 20% said they help improve conversion rates.

With insights showing that animated videos significantly enhance crucial metrics, it’s clear that animation continues to play a key role in modern marketing strategies.

As a trusted explainer video company, Breadnbeyond can help you deliver high-quality, impactful content that communicates your messages clearly and creatively.