What Can You Do With an Explainer Video?

What can you do with an explainer video? It turns out a lot!

These short, engaging visuals have quietly become one of the most flexible tools in modern communication, both for external and internal use in a company.

Do you need to introduce your brand, train a team, or boost your email clicks? There’s probably an explainer video for that. 

We’ll walk through the many ways you can use explainer videos, from using them on landing pages and social media to training rooms and sales emails. 

You might be surprised at how many doors a well-crafted video can open.

How An Explainer Video Fits in Your Marketing Funnel

As versatile content, an explainer video isn’t a one-and-done asset for your marketing.

It can support every stage of the customer journey, including sparking initial interest and closing the deal.

Let’s explore how an explainer video is used across the funnel (top, bottom, and middle). 

Top Funnel

At this stage, your goal is simple: get noticed.

People may not know who you are or what you offer, so you need a way to introduce yourself quickly and memorably.

A short, engaging video can stop the scroll on social media, draw attention at a trade show booth, or act as a digital handshake on your homepage.

The key here is storytelling to help people understand what problem you solve and why it matters in a minute or less.

Common use cases:

• Social media videos that entertain while informing.
• Video ads that explain your core value in under 30 seconds.
• Eye-catching loops for conventions or virtual events.

Middle Funnel

Once people are aware of your business, they move into the consideration stage.

Now they’re asking, “Is this for me?” or “How does this actually work?”

Your explainer video becomes a tool to educate and persuade.

This is where you can go a bit deeper by breaking down your product’s features, showing how it compares to other options, and making your message easier to understand.

A clear, well-designed video can speed up decision-making by removing confusion and making your benefits impossible to miss.

Common use cases:

• Landing page videos that improve conversions.
• Email campaign videos that guide users through features or benefits.
• Product demo videos that highlight usability and advantages.

Bottom Funnel

People are nearly ready to commit at the decision stage, but may still need a final push.

Maybe they’re unsure how onboarding works or want to see proof that your solution delivers.

Explainer videos can offer reassurance and motivation.

You can use videos to show a product walkthrough, share customer success stories, or even demonstrate the first steps a new user takes after purchase.

These videos help reduce hesitation and increase confidence, which are two things you need to seal the deal.

Common use cases

• Product demo videos that go deeper into functionality.
• Customer onboarding or “getting started” videos.
• Explainers that answer last-minute questions or handle objections.

What Explainer Videos Are Surprisingly Amazing At?

Explainer videos are doing big work across industries, often in places you wouldn’t expect.

They are effective for powering up your landing page, making your event booth impossible to ignore, and many more.

Here’s where they really shine:

#1. Pitch-Perfect Presentations

A strong pitch needs more than slides, right? It needs a story and visuals to drive it.

An explainer video helps you set the stage, highlight the problem, and drive home your solution in a clear and persuasive way.

Instead of talking about your product, you show it in action. You visually guide your audience through the “why” and “how.”

It’s easier for the audience to understand and remember your message.

Not to mention, videos bring a level of polish and professionalism that sets your pitch apart.

#2. Event Conventions & Trade Shows

Sometimes, you need to join event conventions and trade shows to introduce your company or launch a product.

In this crowded space, you have just seconds to capture someone’s attention.

Explainer videos can be your best asset and your salesperson at the same time.

While your team chats with one group, the video keeps introducing your brand to others walking by.

With the right visuals and messaging, a looping video can stop people in their tracks, even in a crowded, noisy space.

#3. Landing Page Power-Up

First impressions matter, and your landing page is often the first place a potential customer communicates with your brand.

However, the problem is that people scan, not read.

So, how can they understand your offer?

An explainer video fixes that by delivering your message quickly, visually, and with impact.

Placing a short video above the fold gives visitors a fast way to understand who you are and what you do without making them dig for answers.

It’s proven to boost time on the page and increase conversions, especially when it walks through a problem-solution-benefit structure.

#4. Email Campaign Boosters

People get a lot of emails. That’s a fact we can’t ignore.

So, if you want yours to stand out in a crowded inbox, adding an explainer video can make all the difference.

Instead of asking readers to wade through paragraphs or dense product descriptions, a well-placed video gets straight to the point.

The numbers back it up: emails with embedded video thumbnails see an average click-through rate (CTR) of 10.3%, compared to just 6.1% for emails with static images.

Explainer videos don’t just lift CTR. They can also reduce unsubscribe rates and boost conversions.

Paired with a strong subject line and a clear call to action, they’re perfect for announcing new features, walking users through a product, or reactivating a quiet lead list.

#5. Scroll-Stopping Social Media Clips

Did you know that attention spans are measured in milliseconds on social media?

That’s why short, punchy videos work so well on platforms like Instagram, LinkedIn, or TikTok.

They combine movement, sound, and story to stop the scroll and spark interest.

You can repurpose a longer explainer into bite-sized clips highlighting a single idea, product benefit, or user pain point.

Add captions, keep it under a minute, and you’ve got a piece of content that informs and entertains, which is perfect for a mobile-first audience.

Additionally, social videos are highly shareable, giving your brand more reach without extra ad spend.

#6. E-commerce Product Demos

In a world of endless options, showing is selling. But when people shop online, they can’t touch, try, or test your product.

So your job is to bring it to life with videos.

A product-focused explainer video helps bridge that gap by showing how your item works, what makes it unique, and why it’s worth the price.

Your video should highlight key features, answer common questions, and build trust by showing the product in use.

A quick demo can mean the difference between “maybe later” and “add to cart.”

#7. Content Marketing Glow-Up

Having in-depth articles, detailed guides, and well-crafted case studies on your blog is a smart move.

They build authority, help with SEO, and provide real value to your audience.

However, these content pieces can easily run 2,000 words or more, and not everyone has the time (or attention span) to read through them.

You can turn the core insights from your long-form content into concise explainer videos.

They work great as content teasers, summaries, or companion pieces.

Explainers are perfect for grabbing attention on social media or giving blog visitors an overview before they dive deeper.

#8. Click-Worthy Online Ads

Online ads are easy to skip, but that doesn’t mean no ad is worth watching.

People do watch ads when they’re actually helpful, interesting, or entertaining.

So, instead of shouting a sales pitch, create an animated ad that tells a quick story.

A good explainer video earns those extra seconds, whether on YouTube pre-rolls, Instagram reels, or LinkedIn-sponsored posts.

#9. Internal Training Videos

Training new hires or upskilling your team takes time.

One of the most challenging things in internal training is creating consistency.

When you create training videos, you can deliver the same message in the same way every time.

They’re engaging, easy to update, and can break down even dry topics into something your team will actually pay attention to.

More importantly, explainers for training help cut down on repetitive meetings and one-off explanations.

They’re also accessible for future reference. 

Takeaway

Explainer videos are compact, versatile, and surprisingly powerful. 

One minute, they’re charming a skeptical lead on your landing page. 

Next, they’re onboarding your newest team member without breaking a sweat. 

If you’ve been thinking explainer videos are just cute animations with a script, it might be time to see them for what they really are. 

They are small but mighty pieces of content that punch way above their weight. 

Here are quick takeaways to keep in mind:

• Use explainer videos to capture attention at the top of your funnel, nurture leads in the middle, and close deals at the bottom. 
• Add them to landing pages, social media, emails, trade shows, and more. 
• They’re not just for customers. Use them internally to train and align your team. 
• Explainers simplify complex ideas and turn dry info into something watchable. 
• Budget matters, but knowing what affects cost helps you make smarter choices. 

So, stop underestimating what one well-crafted video can do.

Breadnbeyond can help you craft high-quality explainer videos for any purpose, from boosting conversions on your landing page to making your next product launch impossible to ignore.

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