When you are creating an explainer video, you want your audience to do something — what you want them to do is called “Call to action“. You can have the call to action mentioned on your explainer video in two ways: implicitly and explicitly (means, in-your-face). Continue reading →
It is always better to have 20 web visitors who that converts 5 into buyer than 100 visitors and no conversion at all. This is exactly why you have to find a way to make your website visitors stay at your website and convert into sales when you plan an online marketing campaign.
Having an explainer video is necessary for an integrated online marketing campaign nowadays. In 2010, a video content publisher website released an article that included a case study where an e-commerce website that uses marketing video as its promotion tools was having sales increased, from 6% to be 30%. Additionally, TechCrunch – which is one of the leader on startup blogging industry also published an article about how explainer videos helps conversion rates.
So you are a marketer and planning to improve your sales. You already create a very good marketing plan: you have creative ads, interesting sales promotion, and professional personal seller – but have you think about the idea of creating an explainer video?
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