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Tag Archives: call to action

Explicit vs Implicit Call-To-Action in Explainer Videos

call to actionWhen you are creating an explainer video, you want your audience to do something — what you want them to do is called “Call to action“. You can have the call to action mentioned on your explainer video in two ways: implicitly and explicitly (means, in-your-face). Continue reading

Getting Quality Traffic for your Website by Using Explainer Video

Explainer Video TrafficIt is always better to have 20 web visitors who that converts 5 into buyer than 100 visitors and no conversion at all. This is exactly why you have to find a way to make your website visitors stay at your website and convert into sales when you plan an online marketing campaign.

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How to Measure Conversion Rates from an Explainer Video?

Explainer Video Conversion RatesHaving an explainer video is necessary for an integrated online marketing campaign nowadays. In 2010, a video content publisher website released an article that included a case study where an e-commerce website that uses marketing video as its promotion tools was having sales increased, from 6% to be 30%. Additionally, TechCrunch – which is one of the leader on startup blogging industry also published an article about how explainer videos helps conversion rates.

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“Call To Action” in Explainer Video


So you are a marketer and planning to improve your sales. You already create a very good marketing plan: you have creative ads, interesting sales promotion, and professional personal seller – but have you think about the idea of creating an explainer video?

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