In this explainer video for Martinsburg College, we used live-action footage with overlay text to deliver key information about their fully online ABA graduate certificate program in a clear, human, and approachable way.
For a program that’s all about real-world impact (training professionals in Applied Behavior Analysis), we wanted to show real people in real situations. Live-action footage helps build trust and relatability, making the educational offering feel tangible and accessible.
Overlay text keeps the message clean, digestible, and front-and-center without interrupting the emotional tone.
