In this cartoon explainer video for Hoops, I chose a playful and engaging animation style to bring the brand’s message to life. I think cartoon-style animation is the perfect fit because it grabs attention, simplifies complex ideas, and makes the content feel approachable and fun.
With all the characters and storytelling, I aimed to present the product in a visually dynamic way that makes it more memorable and enjoyable for viewers.
0:00–0:15 – Hoops’ 3v3v3 gameplay format
0:15–0:32 – 360 immersive experience
0:33–1:00 – How do you play?
1:01–1:18 – Show your tricks
1:19–1:37 – Get ready for the tournaments!
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