On March 10th 2015, Apple revealed their long-awaited device since iPad: Apple Watch. Not a coincidence, the theme for our bi-monthly challenge is the history of smartwatches.
In our studio, we have this new idea to constantly keep improving ourselves as well as having some fun from our daily routines by having our bi-monthly “Animator’s Challenge”, for the lack of better name.
The challenge is a fun activity where we can take a break for awhile and create something to channel our overflowing creativity and for fun. By producing our own video, we can be free to explore our creative ideas as well as discharge our creative cells. It’s a fun training!
There are three videos comes from three teams of illustrators and animators who combine their talents and crafting magic into three 15-seconds animations.
I guess it’s right when they start the history from 1965: the year of Dick Tracy. Apple’s CEO Tim Cook mentioned in his own speech, “I have been wanting to do this since I was 5 years old. The day is finally here.” Just like Dick Tracy’s two-way wrist radio, you can answer phone through the Apple Watch.
Focusing on flat and simple image, the second team, which is the winner of this challenge, portrayed the evolution of smartwatches. Do you remember in the 90s (that is if you’re old enough), when you feel like the coolest kid showing off that bulky watch with calculator to school?
The last team has their creative juices overflowing, and they decided to start strong with Frankenstein’s monster holding an apple (with a small bite on it) across a cemetery. But then when he (it?) got home, he literally spew out a chunk of his brain, with an apple, to create … an Apple Watch.
See that plant next to Frankenstein’s monster? That will be the clue for the next animation challenge!