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5 Compelling Reasons to Sell Your Craziest Ideas with Animated Explainer Videos

Explainer Video ideas

Where an idea comes from is a mystery yet to be solved (if it ever can be solved). Sometimes you get a brilliant idea at the worst time possible: for example, while you’re shaving. But how?

If there’s anything more difficult than coming up with an idea, it’s making use of an idea.

Almost everyone has a crazy idea in their head that sits by idly, but only a handful of people actualize their ideas and get something out of them, such as starting a business or writing a blog or a book.

This lack of action might be caused by fear of rejection: “What if they don’t like my ideas?” “What if I don’t have the resources to make my ideas real?”

Questions like these restrict your growth, especially if your idea could be a revolutionary business venture.

In the world of business, it’s not about how “new” or “innovative” your idea is.

Don’t get me wrong. Uniqueness is an important factor, but to reach the top in the business world you have to present your ideas differently.

Dropbox has one of the best “from zero to hero” stories of all time.

When Dropbox first launched in 2008 , Dropbox (which was already a innovative idea on its own) presented its concept in a different way from other startups at that time: using an animated explainer video.

An animated explainer video was, and still is, a quirky way to present ideas colorfully and efficiently.

Why do animated explainer videos work?

why explainer videos work

Image credit: Jeff Bullas.

It’s strongly related to how human learn new things, and for now the statistics favor explainer video greatly.

Only 10% of people remember what they heard, and 20% remember what they read. Meanwhile, 80% remember what they saw and they did. In addition, numerous studies have found that visual information is processed 60,000 times faster than text.

If you read thoroughly, none of this is directly connected to animation. But animated videos have significant psychological impacts on transferring information from one brain to another.

Let me explain:

When you have an innovative idea (or borderline crazy idea) that has never been around before, there’s a slim chance that other people will have the same perspective as you.

In other words, you will have a difficult time explaining your idea and perspective to other people.

The solution is a better presentation. Animated videos are just what you need.

Does it have to be animated, though?

The quick answer is no, it does not. An animation is only one way to represent your content.

But let me show you why you should consider using animated explainer videos.

Quicksprout shows us with their infographic that color and visual cues can directly impact a video’s conversion rates. Colors are directly related to many elements: cultural, social, and emotional.

That’s where animated videos are superior to live-action videos. There are endless color palettes to choose from to convey your content in the best color scheme for that subject matter.

In addition to offering an endless range of colors, animated videos are a much better way to deliver comedic content.

According to Burst Media, comedic content is by far the most popular type of video content on the internet. Humor is not an easy skill to call upon at a moment’s notice, especially on-camera.

Making humorous animation, however, is more attainable. You can make a person trip over a banana peel with only a few frames in an animated video. In live-action, it would take at least 10 takes involving a mattress and exaggerated tripping movements.

But does this psychology mumbo-jumbo really work when applied to marketing? Statistics show that they do.

What are the statistics for animated explainer videos?

An Internet forecast by Cisco predicts that by 2019, a whopping 82% of all Internet traffic will be from videos.

According to Forbes’s version of Top 7 SEO Trends, it’s time to stop seeing video and other multimedia content as an additional tool for online marketing.

Forbes predicts that B2C companies will be cranking out more videos due to their better ability to reach peak reach, engagement, and overall ROI compared to text content. It’s very likely that B2B companies will follow the trend not long after.

Video trends prediction

Image credit: Jeff Bullas.

Let’s get lost in figures for a bit:

  • After watching a video, 64% of users are more likely to buy a product.
  • 90% of users say that product videos are helpful in the decision-making process.
  • 93% of businesses who use explainer videos believe that they have increased users’ understanding of their product or service.
  • Correlatively, 36% of businesses who use product explainer videos receive fewer queries.

Wow, that’s awesome. What else should I know about explainer videos?

Video marketing is, in a nutshell, writing copy that’s represented with visuals.

While talking-head videos can cover a range of subjects just fine, they can re-cover a subject a number of times, making the video long and dull.

When you animate the subject matter, you can cut the script down to a science talk.

Your animated explainer video script can be written to contain only the keywords you’re ranking for and a condensed explanation of the subject matter.

Having condensed copy with relevant keyword is super-friendly for SEO, especially if you include the transcript in the video descriptions.

Is there any proof?

As I mentioned earlier, Dropbox’s animated explainer video was one of the most striking promotional content pieces that has ever existed.

Dropbox’s product was among the first of its kind (cloud storage), and it took enormous courage to even make it a reality at that time.

The idea of having people store their private data somewhere inside some company’s server room AND pay for it did not seem appealing.

But they made it appealing by presenting the idea in a way that relates to their target audience.

Dropbox grew from zero to 100 million users in 5 short years, using the simplest landing page a business ever dared to try. Their website only had a video and a download button. Nothing else.

Of course, it wasn’t a single video that led Dropbox to what it is now. It took tremendous marketing efforts such as designing a sign-up-driven homepage, simplifying the sign-up process, offering referral programs and many more.

However, the video definitely helped kick it all off. Remember, Dropbox got 70,000 signups overnight thanks to this video.

Now, how do you plan to visualize your idea? Here’s a handy guide on how to choose the best animation style for your ideas.

3 Simple Ways Explainer Videos Increase Product Value Understanding

One among many improvements that a product explainer video can bring is delivering more of your product value and product understanding that will better educate your employees, increase the perceived product value for your target consumer and ultimately, make for better sales performance.

Product value is what justifies the price tag you put on your product. Better product value means better justification for the price.

The problem is, most end-users don’t see what you’re charging for except the whole product.

By showing your target consumer more of the value of your product, you’ll kill two birds with one stone.

First, you’ll be more transparent about what you’re charging for. Second, your consumer will trust you more and continue to use your product

As for the efficiency of a product video, it’s unquestionable. An insivia study reports that 90% of users say that seeing a video about a product is helpful for the decision-making process.

Whether the product video directs users towards the positive decision (to buy) or the negative decision (to not buy) depends greatly on how your product video is made, how it is visualized, and most importantly how well your script performs.

There is one thing explainer videos do that other product videos like product demos or ads can’t do as well: explaining things, hence the name.

In this blog, I’ll show you how you can increase product value understanding using a product video.

#1. Storytelling and Product Showcase

Storytelling provides a better chance to relate to the target consumer’s problem on an emotional level compared to outright advertising.

A series of experiments performed by neuroeconomics pioneer Paul Zak found that stories that are highly engaging and contain key elements—including a climax and denouement—can elicit powerful empathic responses by triggering the release of oxytocin.

Often referred to as the “trust hormone,” this neurochemical promotes connection and encourages people to feel empathy. When released in the brain of your prospect it can help build trust in your brand or product, and by doing so increase sales.

However, a story that doesn’t clearly define where it begins, where it’s happening and how it ends does not engage our brains in the same way. In fact, people ignore it.

A well-told story can move everyone, even people who aren’t your priority target consumers, even the ones who aren’t likely to purchase your product. Like this video from Intel that moves everyone’s hearts.

This video shows how Intel’s product can help its target consumers, tech developers. The fact that their product has an indirect contribution for the betterment of another human’s lives is the value of their product they showcase in this particular video.

#2. Entertainment and Product Highlights

Many companies overlook the importance of slipping a bit of entertainment into their product videos. There’s an old saying: “We buy from people we like.” Making viewers enjoy your video is the easiest way to get target consumers liking you.

I dare say that any campaign or marketing effort you have worked on aims to increase sales. But if you break down the selling process, sales never comes first.

There’s a series of steps your prospects need to take to become potential consumers before they’re ready to see the offer. Most of the time, this set of stairs begins with getting them to like your brand first.

Just watch this Dollar Shave Club video and you’ll see my point.

Did you like the video? Because I did, and if DSC shipped to where I live, I’d definitely subscribe to them.

Granted, it’s impossible to get everybody’s approval, and passive-aggressive jokes like in the video above aren’t everyone’s cup of tea.

So the best chance comes when you have already determined who your target consumers are and you make a product video that will appeal best to them.

#3.Product Feature Highlight

Imagine highlighting product features like this: You are at the grocery store, contemplating Lucky Charms or Honey Nut Cheerios for your breakfast tomorrow.

Lucky Charms have perfectly-sized flakes and just the right amount of sweetness. But a box costs $2 more than Honey Nut Cheerios, which has more in the box and more varieties to choose from.

Each one of them has features that every cereal brand has but that they’re not always good at. That’s what product features are.

Let’s say your company makes email marketing software, which is a quite crowded niche. What does your app excel at? Perhaps its excellent yet simple subscriber organization, or simple analytic interface?

You can do all the feature highlighting more easily with the help of visual representation (i.e explainer videos). Words alone aren’t going to deliver much value for your product’s best feature(s). If you try to do so, your target audience will see it as another marketing gimmick that won’t deliver.

It’s different when you practically show off your product’s best feature, like BlendTec here.

In the blender manufacturer niche, of course the main feature of the blenders is, well, the blender itself. Now, how strong can a blender blend? BlendTec shows that their products are off the chart.

Takeaway

Product value is what justifies the price tag you charge for your product. The issue is that most end users take a product for granted without seeing what a company is charging for. An explainer video can help your consumers see your product’s value better with the help of visual representation as opposed to word-by-word promotion.

Here are 3 ways you can expose more product value using an explainer video:

  • Tell a story about your product’s usefulness in real life.
  • Show the non-corporate side of your company, which will get target consumers to like you.
  • Highlight the strongest feature of your product to justify the cost you charge for it.

What are your thoughts on this? Let me know.

4 + 1 Most Important Content Types to Share With Your Audience With an Explainer Video

In our previous case study about explainer video length, we researched the correlation between an explainer video’s length and audience retention rate on our YouTube channel. We found that:

  • Explainer videos of 1 minute or less in length have an average audience retention rate of 77%
  • Explainer videos between 1 and 2 minutes long have a 57% audience retention rate.
  • Explainer videos that are between 2 and 3 minutes, and more than 3 minutes long, have 47% and 40% audience retention rate, respectively.

Here’s the graph:

chart-video-youtube-bnb-2016

Although the 1-minute (or less) group has the highest audience retention rate, we’ve experienced a lot of cases where 1 minute is barely enough of a window to contain a sufficient amount of information about a product.

Therefore, we continue saying that the ideal length for an explainer video is between 1 and 2 minutes, considering the audience retention rate for the amount of content put in the explainer video.

However, we believe that the most important and significant content should be in the first minute of an explainer video.

But what should I put in the first minute of my explainer video?

Target Audience Specification

Specifying your target audience is among the most crucial tasks for new business owners or start-ups.

With that said, when you decide to make an explainer video, it’s safe to assume that you’ve already established who your target audience is.

Identifying a target audience provides a clear focus of whom your business will serve and why those consumers need your products or services.

Specifying at the beginning of your explainer video who a particular product will serve best will hook that audience and they’ll want to watch the entirety of the video. Your video will pique their interest.

The possible drawback: You’ll reach a smaller audience, but they’ll be more strongly interested, instead of a wider audience with less interest.

Relatable Problems + Ingenious Solution

You have to carefully articulate the problem your audience is experiencing. The problem that you solve for your customers will be the bread and butter of your video.

Understand what it means to them and the major pain points you’re resolving for them.

Your concept, product, or service is the solution that acts as a magnet to attract your customers.

Once you’re clear on which problem(s) you’re solving with your product, you will have made a giant step in your sales and marketing efforts.

Ultimately, you’ll fine-tune that message with several different types of diction and phrasing to match your target audience’s preferences.

You need to adjust to the words your audience prefers. If you’re a B2B company, that means you should use business terms in addition to sounding more formal and less wordy.

Basically, writing an explainer video script is like writing a piece of copy for your blog. You should write content with the diction and tone that appeal to your target audience.

The difference is that you’ll have a voice actor to read it out loud and graphics to help your target audience to understand your message.

In an explainer video, you have to present your product as the hero of all the problems that you have just talked about.

You don’t have to do a complete introduction of your product; just the name is enough for this part. Then, you move on to a deeper explanation.

The Actual Explanation

This is the part where you provide more information about your product: what it is, what it does, and how it gets the job done.

Brevity is key in an explainer video. Long-winded explanations will turn off your audience.

Take between 20 and 30 seconds to explain what your product does and how it does that.

The tricky part is keeping the explanation short while piquing your audience’s curiosity at the same time.

In our video “What Is Pinterest?”, we tried to explain the basic concept of Pinterest as briefly as possible.

This is how we worded the explanation:

Use Pinterest.
Collect pictures from any website with your browser, laptop, tablet, mobile, and post them on your board.
Create as many boards as you want: cute animal babies, delicious-looking cookies you just baked, things your husband really want for Christmas, or your proud collection of every Chuck Norris movies. Just anything you can think of.

We’re sure that we summed up Pinterest in only two sentences but still raised enough curiosity so our audience would check out Pinterest for themselves.

See how we used interesting nouns to keep it simple, yet still descriptive? That’s one way to attract your audience. You just have to know what they are interested in.

Product Benefit

As a company, chances are you have competitors that sell or produce similar products that serve a more or less identical purpose.

A quality product should always have its own perks and uniqueness compared to a similar product from another company. This is where you show your audience what your product has that others don’t.

According to Business Dictionary, a product’s benefit is: “actual factor (cost effectiveness, design, performance, etc.) or perceived factor (image, popularity, reputation, etc.) that satisfies what a customer needs or wants.”

In a niche with fierce competition, the slightest product benefit can attract customers more than you might imagine.

Those three points should be sufficient enough to inform your audience while keeping them curious about your product, and one minute should be enough if you word your ideas effectively.

After exceeding the one-minute mark, you need to add the finishing touch to your explainer video (i.e call to action).

Call to Action

The CTA is the one element responsible for prompting actions such as visiting your website or sending an inquiry email, making it one of the vital components of an effective explainer video, along with the condensed message and stunning visuals.

You should give enough screen time for your CTA so that the audience can read all the information given in your explainer video. Most of the time, companies tend to have very short screen times for their CTA, which means that most people miss what’s being displayed.

Be sure to read our article on the most common CTA mistakes to avoid. We have plenty of other informations about explainer videos on our blog.

Takeaway

Generally, an explainer video’s audience retention rate decreases exponentially as its duration gets longer. However, according to our research, anywhere between 1 and 2 minutes is safe for an explainer video.

This means you can provide enough content about your brand, specifically about:

  • Who your product is useful for,
  • What pain points your products can help with,
  • How your product can help with those pain points, and
  • What your product has that other brands don’t…

Without compromising the audience retention rate.

What do you think should be in your explainer video? Let me know.

Explainer Video Case Study: How Long Should an Explainer Video Be?

explainer-video-lenght-01-01You’re likely familiar with the idea that shorter videos are better.

That idea is based on the premise that shorter videos get straight to the point and hold attention better than long, dragged-out messages.

The deficit of the human attention span has a direct impact on content and video marketing.

SumoMe looked at 650,000 sessions and found that 80% of Internet surfers don’t read articles from start to finish.

With that in mind, we assumed there would be a significant correlation between video length and view duration. We dove into our YouTube channel (which is 90% explainer videos) and collected analytic data throughout 2016.

Here’s what we learned:

Audience Retention Rate Is Related to Explainer Video’s Duration.

The majority of our explainer videos have different lengths. We wanted to find out if our viewers take video length into consideration when they decide to watch one of our videos.

We expected the audience retention rate to decrease for longer videos. The expectation was that 1-minute videos should have higher audience retention rates (not views) than 3-minute videos.

Let’s make it more visual:

Audience Retention and Video Length

Our channel has 584 public videos that have generated around 560,000 views at the writing of this blog post. We believe that the results are representative of wider explainer video trends.

What Does It Mean?

Our prediction was on point, although the graph isn’t a duplicate of what we predicted earlier.

chart-video-youtube-bnb-2016

The sweet spot for an explainer video is 1 to 2 minutes long. When the video reaches 2 minutes in duration, the average views drops from 77% to 57%, and that’s a significant difference when we’re talking about explainer videos.

There are a few important points that you can take from our research.

  • Explainer videos shorter than 60 seconds have the highest audience retention rate.
  • Explainer videos are meant to be compact and filled with bite-sized information for viewers. The data says the average audience retention rate of a 1-minute explainer video (or less) is 77%. It means that a 60-second explainer video (on average) will hold viewers’ attention for roughly 47 seconds.

  • The audience retention rate gradually decreases as explainer video length increases.
  • The longer an explainer video is, the fewer viewers it retains. After an explainer video reaches the 2-minute mark, every second of it counts.

    So, we suggest that you avoid going past the 2-minute mark unless you truly have to and there is no other way to squeeze your content into the first 2 minutes.

  • The acceptable average explainer video length is anywhere between 1 and 2 minutes.
  • Although the graph line seems to drop significantly after the first minute, 1- to 2-minute explainer videos are still powerful enough to get the most important parts of your content up-front.

    The average viewer retention of a 1-2 minute explainer video is 57%, which means that average viewers will receive half of your content. That’s why it’s important to plan your script before pitching it to an explainer video company.

  • Explainer videos more than 2 minutes long have only a 47% retention rate.
  • After the 2-minute mark, exponential decay kicks in. The longer you go on, the less retention your video will have–and the difference is significant. The audience retention rate after 2 minutes dropped significantly.

    This isn’t to say that you should cut a 4-minute video down to 2 minutes. Some of your content might require longer videos. But the stats suggest that you should strongly consider eliminating the last 30 seconds from a 2-minute, 30-second video to keep your retention rate high.

What about explainer videos more than 3 minutes long?

Just like a piece of writing, an explainer video should be only as long as it needs to be.

Explainer videos beyond 3 minutes are likely to be a deep introduction of a product, a brand story or a very intense tutorial on how to use a product. In these cases, the viewers can expect a longer video, but it will no longer fall under the category of an explainer video.

An animated explainer video makes complex things simple by explaining your product features to customers. The longer you make the information transfer process, the more complicated it is.

Takeaway

An explainer video’s purpose is to explain a product, service, or virtually anything in bite-sized information. That means the shorter it is, the better results it will achieve (based on its essential purpose).

Here’s how to determine how long your explainer video should be:

  • If possible, squeeze your script into a 1-minute video. This time range has the best viewer retention.
  • If you can’t keep it to 1 minute, try to keep it under 2 minutes.
  • Try to compress video that is more than 2 minutes into 2 minutes.

What are your thoughts on explainer video duration? Let me know.

Interview with Ben Ng, The Brilliant Mind Behind Available App

available-app
The man behind our featured company in this week’s interview section is Ben Ng.

Ben Ng is the founder of Available app. Available app is a social employment platform that connects freelancers and employers.

For more details, carry on reading this interview.

Ben was born and raised in Hong Kong but he has been a resident of NYC since 2001.

He started his college education majoring in Computer Science. However in his junior year, he switched to film.

According to Ben, it was a difficult decision to make – because of his unparalleled passion in both Computer Science and Film.

“I know after 9 years of a film career I made the right choice.”

He said in our pre-interview chit chat.

During his career, Ben always goes all out on every project he participated in. He has worked on various projects from smaller projects to larger ones like The Amazing Spider-Man, Noah, Ninja Turtles, and Daredevil (TV Series).

Available app is the embodiment of efficiency, which is also a big part of Ben’s personality. And as Ben Ng put it:

“Efficiency is an important part of my personality but it’s also a large part of what makes my app so useful in the freelancing industry.“

On top of his vast range of experience in the film industry, Ben has proven his efficiency by developing Available App on his own for the past year. Until recently some of his friends came along to help him with coding and marketing of Available app.

Let’s get down to the Interview.

As a start, can you introduce Available App to the readers – what it is and what it does?

Available App is a social employment platform that connects freelancers and employers in real time, making finding jobs and hiring easier.

What’s the main concept behind Available App? What pain points does it solve?

All freelancers know how short most projects can be; the average freelancing job can last a day to a few days to a few months, and before you know it, one job has ended and you’re already back looking for the next one.

The other side of the coin is being the employer constantly looking for manpower – always having to keep track of who is available and when; not to mention having lots of other stuff to handle.

Many people prefer to work with who they are already familiar with and more often than not, that is not the case. So, unfortunately you may not know who you’re actually working with until the day of the job.

Right now there is no efficient and effective system for finding work and hiring freelancers; the whole process simply takes too much time and effort.

So with Available, you streamline the hiring process by finding out who is available with one click. You can also update your schedule anytime and the amazing thing is now everyone on your contact list will know that you are available – no more mass texting and waiting for answer.

How do the users choose their jobs / hire their freelancer? Would it show multiple options and users can decide which one that they want to work with?

The user would have more choices now since you can see all the jobs available among your friends through notification functions.

Just one click and you can even search for jobs outside of your normal network but still within the 6 degrees of separation.

Is there any possibility to cancel the job or event? If yes, is there any ‘penalty’ for users who do so?

Yes, the users can cancel the job they posted at any time.

As we know, freelance work can change at a moment’s notice. That’s why we shouldn’t penalize the user for that.

How long did it take for you and your team to build Available App?

It took us a full year from the initial idea stage to the first version arriving in the App Store.
It is always a work in process; my team is working on improving it as we speak.

How do you differentiate your app from the competitors? What makes Available App stand out from the crowd?

There are traditional websites like Freelancer.com, Upwork, Indeed and the old school Craigslist.

They are all great websites but what they don’t understand is how freelancing employment really works.

At Available App, we think of freelancers first, we march on the front lines with them because we ARE them. We understand that networking is 90% of finding every job; rarely do we go apply for a job post from a stranger. So we connect people through the people we already know and trust.

What is your next plan for Available App?

The app is still new to the market; it is always a work in progress. We are still testing what works and what doesn’t.

We are gathering user feedbacks everyday so we can build a better core of functions for users. It is better for both developers and users. And when we start to build other platforms, we will have a model to follow.

Why Now?

There are about 54 millions in US now, by 2020 there will be 50% of American workforce freelancing. In order to handle the workload, a better employment system is a must.

Ben and his team has been working really hard to develop Available app in order to create the ideal platform which not only connects freelancers and employers, but also increases the range of connections on both sides.

We salute the hard work, and we would to give Available. app a shout out.

That concludes our interview with Ben Ng, the brilliant mind behind Available. app that will bring freelancers and employers into one platform.

If you’re a freelancer looking for a job, or an employer looking to hire freelancers, available app is definitely the app you can count on to find manage, and optimize your work.

Dollar Shave Club’s Secret: An Explainer Video (and a Brilliant Concept)

Dollar shave club
You may have heard of Dollar Shave Club, a startup company that sells monthly razor subscriptions for $1. In July, the company was acquired by Unilever for $1 billion US.

Huge, isn’t it?

Michael Dubin, the founder of Dollar Shave Club, started the beta website for his company in 2011.

I ran it from my apartment—it was totally bootstrapped—proving out the concept before going out to get some investment.

The idea that led him to start his own company was very simple: solving a problem for guys. The problem that Dollar Shave Club was trying to solve was simple: the frustrating experience men have when trying to look clean and shaved. This includes going to the store, parking your car, and finding the right razor, and then doing it again a week or two later.

To test how the public would react to this idea, Dubin funnelled his company’s early dollars from the beta phase into creating a video, which you’ve probably seen more than once.

After Dubin launched the video in March 2012, the first couple of days were a total disaster for Dollar Shave Club’s IT team.

The site crashed because of the traffic, and the video had gone viral, and we ran out of inventory in the first six hours. And I mean, you know, I blocked a lot of that out because it was a very trying, difficult time to get through.

Dollar Shave Club’s first year was incredible. Though the company started out in Dubin’s apartment with a bootstrapped budget, it made $4 million revenue.

What’s more shocking is how they got more than 400% more revenue in 2013, around $19 million. This revenue grew constantly and rapidly, and in 2014 Dollar Shave Club closed their year with $65 million.

Dollar Shave Club is now on the $100 million+ annual revenue run. It’s quite unbelievable, because when Dubin was asked how professionally made the video was, he answered:

Not professionally at all. I spent about $4,500 on it. I wrote it.

For basically next to nothing, Dollar Shave Club skyrocketed to “billion-dollar company” status in short 4 years.

Of course, the video was not the only thing that brought the company to this point. However, it’s undeniable that the explainer video drove a massive amount of attention to Dollar Shave Club.

Some of the 23 million viewers signed up for Dollar Shave Club’s tempting $1/month subscription for blades, which they claim are “f****n great,” and through their responsive customer service and ongoing focus on social media marketing, Dollar Shave Club created an army of brand ambassadors who endorse them for free.

That’s how they can afford to charge a mere $1/month. (Big brands like Gillette, on the other hand, have paid billions for TV spot, brand ambassadors, and front-shelf placements in multiple stores.)

Now, let’s talk more about the Dollar Shave Club video.

What can we learn from Dollar Shave Club’s explainer video?

It exploded because it was funny

It was funny and it told the story well. There are millions of funny videos on the internet, but Dollar Shave Club’s explainer video was one among few that told a relatable story and served a real purpose.

It managed to be emotionally relatable for most of its target audience (males) because it understood their enormous frustration.

On top of that, Dollar Shave Club created highly shareable social content that relates to conversations people might have during their lunch break or night out at a bar.

A great explainer video doesn’t have to be expensive

Michael Dubin spent only $4,500 for Dollar Shave Club’s explainer video. He and his team managed to achieve the perfect mix that makes an explainer video explanatory and entertaining at the same time.

This comes back to the concept of their business. Because Dollar Shave Club directly confronts a daily problem their audience has, it’s not as hard as for them to be emotionally relatable as it is for a B2B company, such as a corporate security provider company.

If you (and the company you hire) are creative enough to make a dull topic relatable to its target audience, then you don’t necessarily need to pay more for the explainer video.

Closing thought

An explainer video is a gateway piece of marketing content that will drive more customers to your conversion funnel. However it doesn’t work on its own.

Even the amazing ones, like Dollar Shave Club’s video, still need responsive customer service, great quality products, and a competitive price to ensure business success. They’ve got some really tempting value-for-quality ratio – check out their offers.

But when everything is done with precision and in sync, significant success waits for you, just like Dollar Shave Club has achieved.

If you’ve always wanted to get an explainer video for your company, here’s your wake-up call.

Contact us today. We’re more than happy to help!

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  • We have asked Bread'n Beyond to create animations for a smart phone game we are developing. They have provided us with competitive price, great customer service and have delivered a superb product. More importantly, when, at one point is seemed that their chosen animator did not have the appropriate style, they changed the animator on our account to better suit what we needed before we even asked. I would HIGHLY recomend them and plan to work with them on other projects to come.

    Leo Novski
  • Excellent work. Very responsive and professional.

    Steven Dumosch, Mojowijo
  • Bread and Beyond did a fantastic job overall. Consistently addressing all of my needs and desired changes!

    Todd Matia
  • Very good provider. I am already using again on another project. Highly recommended to anyone. Cooperates well and works through any problems that arise.

    Craig Rees
  • Your explainer videos are some of the best. Since you make these videos your focus, you have mastered the art.

    David Little, Signwave
  • Working with this company was a pleasure, as staff that worked on the job, were competent, pleasant, and extremely patient. They went beyond to ensure that I as the customer was satisfied right up unto the end. Their work is exceptional and very creative. I consider the cover that they made for my book a work of art and cutting edge. I will not hesitate to use them again for my next project.

    Rose Marie Whiteside
  • Yes. The cost and production time from start to finish is superior to alternatives. We also feel the team is very flexible and patient with changes without constantly charging more fees. Very satisfied and will continue relationship.

    Mikaal Abdulla, 8 securities
  • The team was super to work with. Very professional and high quality results. They exceeded our expectations. I would highly recommend their work and not hesitate to hire them again.

    Maggie Grace
  • The videos turned out really great. Thank you for producing great content, we're very happy with the final videos and have already received great feedback on them!

    Arpad Barabas, Mobizou

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