Index make it possible to extend the premium supply of network of publishers into the open RTB marketplace.
Explainer video script:
Index was born in 2001 when the parent company, ad technology veteran, Casale Media, was established. Through Index, it is possible to extend the premium supply of network of publishers into the open RTB marketplace – and do so completely on publishers’ terms. Index is anything but a rigid platform. By design, it is dynamic, fully customizable, and constantly evolving alongside the programmatic channel’s rapid pace of innovation. It is simplify the complexities of the channel by organizing programmatic demand into a centralized, controllable, and profitable source of revenue; as suggested by the name “Index”.