Explainer videos are proven to be an awesome tool to have in your content marketing arsenal. Because there are so many marketing channels and strategies out there, it can be quite easy to lose your grip on the most fundamental … Continue reading How to Craft The Perfect Video for Your Target Audience
There are two kinds of brand voices, the holistic voice, and literal voice. In this blog, I will not be talking about the stuff that employees must adhere to — the values that they must take into consideration when making … Continue reading How Do You Choose A Good Voice Actor for a Product Video?
Very few companies have what it takes to articulate what they do, how they do it, and why they do it. We’re talking about an important, yet often overlooked, brand-building factor for business owners from all around the world. Telling … Continue reading How Do You Tell Captivating Stories About Your Business?
Video content is increasing in popularity daily as more and more businesses spend big bucks to create video-based campaigns and marketing. This means competition is getting more fierce if you want to do the same. The key to solving this … Continue reading Try These 3 Methods To Get More Attention For Your Videos
In last week’s article, I wrote about how a video can become a valuable content to improve your website’s SEO. Now, I’m going to talk about why you need to implement SEO to the video itself. Essentially, the reason you … Continue reading 4 Reasons Why You Should Optimize Your Videos (Including Product Videos)
Video content receives special treatment on the Internet, and rightfully so, because it has asserted its dominance over other types of online content. In July 2014, Google updated their algorithm to put more weight on video content to make it … Continue reading How Explainer Video Content Helps Your Website’s SEO
Explainer videos are a tremendous tool for commercial websites to use to present their businesses better. They are also widely popular as advertisements across the Internet. However, there is only so much growth that a company can gain using their … Continue reading Should You Use Explainer Videos for Facebook Ads?
Background music plays an irreplaceable role in all videos, including your marketing video. It can amplify your message as well as shape overall nuances and emotions throughout the video. It’s no simple business to pick the right music track for … Continue reading Choosing The Right Music for Your Explainer Video
The psychology behind why some videos go viral has been researched many times. One of the most iconic and infamous virals video titled “Charlie bit my finger – again!” has a little more than 850 million views at the time … Continue reading 4 Elements You Need for a Viral Video
You made an explainer video for your company, and you are incredibly happy with the final result. Now what? For an explainer video to be actually beneficial for your company, the process can be long. An explainer video is a … Continue reading Insider Tips for Growth Hacking Explainer Videos
After your explainer video, or any other kind of marketing video, is made, it needs to get maximum exposure. Fresh, new clients are great for you because they mean that your company is reaching new groups of customers. But the … Continue reading 3 Steps for Leveraging Explainer Videos with Sales Emails
Online videos are taking the marketing world by storm. 87% of online marketers use video content. The massive shift in audience’s media preference for digital and online sources is the main cause of the online video’s rise in popularity. In … Continue reading How Badly Do You Need Online Videos For Marketing?
Stories are the most engaging content type for customers. Using strategies like emotional appeal, a timeline, and clever choice of words, stories are an incredibly effective tool for shaping your brand’s character and engaging your customers. A video is an … Continue reading 4 Principles to Storytelling With Videos
In 2008 and 2009, product explainer videos were a novelty for businesses. Their uniqueness and perky nature are the main features that make them stand out from other branded videos. Demo videos, on the other hand, were the standard before … Continue reading Product Demo Video vs. Explainer Video: What’s the Difference?
The growth of e-commerce in the past decade is astounding. eMarketer expects retail e-commerce sales will increase to $4.058 trillion in 2020. The rapid growth of the e-commerce world has led to an increase in the demand for product animated … Continue reading Why E-Commerce Visitors Are 180% More Likely to Buy After Watching an Explainer Video (with 3 Additional Tips!)
For the past few years, animated explainer videos have been considered a must-have type of content for startups. Not only do they explain things, like their name says, but they also appeal to an audience visually and educate them about … Continue reading 4 Steps to Building Brand Trust with Animation
In my last article, I wrote about the best way to amplify a video reach on social media. In this article, I’ll highlight 4 types of videos that can get you more engagement on social media. Social media users favor … Continue reading 4 Essential Video Types to Get You More Engagement on Social Media
Your audience is watching a lot of social videos. Video content had been taking over the Internet rapidly ever since smartphones started being mass-produced and social media’s popularity rose. In fact, over 70% of Internet users are routine viewers of … Continue reading 5 Ultimate Rules of Thumb for Making the Perfect Social Video