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Author: Andre Oentoro

5 simple rules (with awesome results!) for a great landing page explainer video

What are landing page videos? Landing page videos are usually short (1-2 minutes) video content that present a condensed explanation of your offer, featuring user-oriented language and visuals. There are many kinds of landing page videos: animated explainers, live-action explainers, … Continue reading 5 simple rules (with awesome results!) for a great landing page explainer video

4 Simple Things You Need to Write an Awesome 90-Second Explainer Video

When we were still a startup newbie, we believed that what made an explainer video cool included flashy colors, smooth transitions, and a silvery narration voice. We put most of our emphasis on the visuals since that’s what we were … Continue reading 4 Simple Things You Need to Write an Awesome 90-Second Explainer Video

Dollar Shave Club’s Secret: An Explainer Video (and a Brilliant Concept)

You may have heard of Dollar Shave Club, a startup company that sells monthly razor subscriptions for $1. In July, the company was acquired by Unilever for $1 billion US. Huge, isn’t it? Michael Dubin, the founder of Dollar Shave … Continue reading Dollar Shave Club’s Secret: An Explainer Video (and a Brilliant Concept)

How Whiteboard Videos Increase Viewers’ Memory Quality by 22%

Have you heard about whiteboard videos or video scribing? If you have, you probably know that corporations and educational groups rave about them as visual media for teaching and training. Heck, maybe even your company or your competitors are using … Continue reading How Whiteboard Videos Increase Viewers’ Memory Quality by 22%

4 Fundamentals for Crafting a Winning Video Marketing Strategy in 30 Minutes

Besides an excellent product or service, a successful business is built with a string of marketing efforts. Video marketing is one of the most influential. Many companies choose to outsource their marketing because they think it’s better to leave it … Continue reading 4 Fundamentals for Crafting a Winning Video Marketing Strategy in 30 Minutes

5 Scary Questions You Should Ask Before Writing Explainer Video Scripts (with examples)

You’d heard about explainer videos. Then you read more about them on the internet and found out that it’s not about how smooth the animation is, or how realistic the characters are. It’s basically about how the quality of the … Continue reading 5 Scary Questions You Should Ask Before Writing Explainer Video Scripts (with examples)

Explainer Video: The Bridge Between SaaS and Customer

You’ve gathered a team of computer engineers from MIT to develop software for your SaaS. They are highly skilled, and they develop a functional, smooth and gorgeous software for you. But once your software launches, the crowd isn’t cheering for … Continue reading Explainer Video: The Bridge Between SaaS and Customer

How We Produced an Eye-Catching Animated Explainer Video That Grabs the Attention of a Key Influencer

Earlier this year, Video Brewery shared a roundup of the best explainer videos produced during 2015. They gathered 10 of the best explainer videos “brewed” — as they put it — in 2015. Our client, Access Investor Network , takes … Continue reading How We Produced an Eye-Catching Animated Explainer Video That Grabs the Attention of a Key Influencer

Case Study: How We Made Edgar’s Explainer Video Resulting in 11.25% More Audience Retention

When it comes to social media automation, Edgar is one of the top-notch social media automation tools on the market. Edgar provided more than adequate guidance on how to use their automation tool both on their homepage and in their … Continue reading Case Study: How We Made Edgar’s Explainer Video Resulting in 11.25% More Audience Retention