Call Now! 877 619 3488

For a FREE and QUICK consultation (available 24/7)

What is Inoreader? – An interview with Vassilena Valchanova

inoreader
Vassilena Valchanova’s entry into the digital world probably wasn’t a calculated decision, yet she’s become the person in charge of managing communications and marketing strategy at Innologica.

Some people recognize her as a lady with a big heart and an energetic spirit. Even in high-school she was already determined to pursue her passion in communications, and later joined State Agency for Youth and Sports as an interpreter. While studying public relations at Sofia University St. Kliment Ohridski, she also worked with a local advertising agency and volunteered as a PR-coordinator for a student association before she took her Master’s in international communication.

She kept doing PR, event management and marketing work overtime, then finally ended up with a strong bias towards online communications and an interest in tech, which led her to her current path.

How did you end up working on Inoreader / Innologica?

I already used the platform before becoming part of Innologica. Then, finally, in the start of this year the need for a dedicated communications specialist arose and I had the chance to join the team.

How would you describe Inoreader?

We call Inoreader a “content reader”, as it expands beyond your typical RSS subscription service to give you a range of tools for content discovery, curation and sharing. With Inoreader you can follow your favorite blogs, get the news right when they appear online, monitor brand mentions or topic keywords, follow social profiles, searches and much more.

What’s the main concept behind Inoreader? What pain points does it solve?

We built Inoreader to fight one of the greatest issues people face online – information overload. In a typical day, you probably visit at least a couple of news sites, some influencer blogs, Facebook pages, Twitter feeds, Google+ searches, you find the odd link that sounds interesting, but you want to read it later and inevitably forget… It can be really overwhelming! With Inoreader you don’t have to scramble for information and visit all sites one at a time – content comes straight to you the moment it appears, and waits for you in a neat and clean reading environment.

How long did it take for you and your team to build Inoreader?

As most news junkies, we were devastated to hear Google were closing Google Reader. The news of the beloved reader’s demise came in March 2013 and in the beginning of April we already had a running public version – it was largely a solo effort by Yordan Yordanov, our founder. Two and a half years down the line, Inoreader has grown a lot, with one complete redesign and a host of new features – and we still consider it a project in development, constantly trying to make it better and delight new customers. Now everyone in our company has some role to play in developing Inoreader.

I heard Inoreader won 3 Bulgarian Web Awards 2015. Congratulations!
Can you tell us the details of each award, and how did Inoreader achieve it?

This was a great accomplishment for us, as it’s the largest web competition on home turf, and it’s also the first competition we took part in. We won 3 awards out of the 3 categories we entered. Our iOS app won the award for Best Mobile App. We got an award for Single Page Application – Inoreader relies on Ajax asynchronous loading, so all the application code is loaded when you first open the page and then we only load the content data. The award I deem most impressive is the Complex Web Project award – there was great competition there, as Bulgaria has some of the best programming talent in Europe, but we still managed to take the prize home.

How do you differentiate yourself from the competitors? What makes Inoreader stand out from the crowd?

I always like to say that the best way to develop and market a product is when you yourself are its target audience – this largely applies to Inoreader. The platform is geared towards those who value efficiency and presents them with a full set of power tools for managing the information flow. There are a lot of services that can serve a decent role for news aggregation, but I think Inoreader stands out when it comes to power users and content curators.

How much user base does Inoreader currently have?

There are hundreds of thousands of registered users, but what personally strikes me the most is the sheer amount of information going through Inoreader – there are already 6 billion articles in our index, with 10 million new items coming in each day.

How do you think the lives of people have changed since they start using Inoreader? How do you think it makes them feel?

We have some very vocal users, which helps us know for sure when our audience is happy or dissatisfied with us. The best kind of compliment we get is that now people can’t imagine their daily information diet without Inoreader. It’s very satisfying to know you empower people to do more and find great content they’re interested in.

What’s the next step for Inoreader?

We’re constantly working on developing the platform further. After all, the Internet doesn’t stay still, so why should we? Currently, we’re focused on extending the mix of options for different use cases – it’s amazing to see how all pieces fit together to make the lives of users better.

Thank you, Vassilena, for sharing your thoughts with us. Visit www.inoreader.com to find out more about the service, and find out more about Vassilena’s practice through her personal website.

Comments are closed.

Andre Oentoro

Andre is the creative genius and founder of Breadnbeyond and co-founder of MilkWhale, who has developed digital content for companies from more than 28 countries around the world. Andre produces awesome explainer videos and amazing infographics that enhance clients internet visibility and marketing power.

Testimonials

  • I would like to say that it has been a great pleasure working with you! The result of this project is outstanding and I am impressed with the quality of your work and your professionalism. I would unreservedly recommend you in the future to anyone looking to produce a similar explainer video.

    Tom
  • Quality of work was there and the price was great.

    Krista Lewis, Citadel Banking
  • Bread N' Beyond seemed to have a holistic solution for video creation (good animators, voice-over talent, and customer testimonials) that made me trust in the company's ability to deliver a professional solution. The value for the cost was really much greater than any company I spoke with during my initial search.

    Daniel Mason
  • We have asked Bread'n Beyond to create animations for a smart phone game we are developing. They have provided us with competitive price, great customer service and have delivered a superb product. More importantly, when, at one point is seemed that their chosen animator did not have the appropriate style, they changed the animator on our account to better suit what we needed before we even asked. I would HIGHLY recomend them and plan to work with them on other projects to come.

    Leo Novski
  • Your explainer videos are some of the best. Since you make these videos your focus, you have mastered the art.

    David Little, Signwave
  • Andre's professionalism and level of understanding surrounding IT projects is second to none. I've dealt with Andre on a number of projects throughout the years and he has consistently delivered projects on time and has always exceeded expectations.

    Nanthees Paskar
  • Breadnbeyond understood Wish.co.uk's brand identity straight away. The video they made for us - at incredibly short notice - is perfect. Previously we'd held off doing video, thinking it was too expensive or too time consuming to produce. Breadnbeyond proved me wrong - I wished we'd spoken to them months ago!

    Stephen - wish.co.uk
  • I have worked with Andre on a number of occassions, hiring him on behalf of a client. Andre not only produces high quality work on time and to budget, he also gets us! And by this I mean that he works well & is understanding of the needs and restrictions that come with working with non-techy, not for profits. Andre is happy to revisit work and offer advice even after he's received payment and the job has closed. I would have no hesitation in recommending Andre and Bread n' Beyond to anyone sourcing graphic design work.

    Emma Crabtree
  • Patient, good communicators, professional, creative and skillful. I'm based in Australia and Andre and his team are the best providers we've used from South East Asia (for anything). Bottom line is value for money is incredible.

    Alec Lynch, DesignCrowd
  • I wish I could have checked ALL of the 'attributes' boxes for describing Andre. He's done several graphic design and Flash jobs for me in the last couple of years, and each time has been a joy. Andre is talented, fast, dedicated and his follow-up is exemplary. His communication is faultless, and his on-time performance leaves nothing to be desired. All in all, I'm VERY impressed with Andre, and hope to keep working with him for years to come.

    Kevin D. Murphy

Contact Us