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Interview with Price Of Business: How We Reach Out to Clients

The founder of Bread n’ Beyond, Andre Oentoro is an entrepreneur committed to creating simple, elegant products that endure. Price of Business’ host, Kevin Price is an award winning broadcast journalist and a syndicated columnist, business and technology writer for Huffington Post and some other media.

The Price of Business is the longest running show of its kind which air on Bloomberg’s Home in Houston, Business Talk 1110 AM KTEK. For the show, Kevin interviewed Andre about an often stressful issue in the startup world: pitching to the CEOs. Here Andre tells how he embrace success by using entirely different approaches to the open-ended challenge of starting (and maintaining) a business.

Entrepreneurship can be a rocky path, and it certainly doesn’t come with a handbook. In the interview Andre asked to address the topic of “Creative Values.” Why do we do what we do? How do we fight for our work? How do we get our voices heard? What does it actually mean to push things forward, to create entirely new communities and markets?

– You don’t need to live in North America to make an impact. Andre suggested that each part of the world needs entrepreneurs and creatives. Bread n’ Beyond is based in Indonesia, but around 70% of their clients are North American company.

– Be different. It’s hard to make an impact on the world while falling in line with everyone around you. It’s easy to categorize others, and it’s even easier to seek categorization ourselves. Andre try not to fall in these traps, he said, “Most of our competitor just like to work with big clients. We like to work with startups, because I can really connect (with them)”.

– Optimize for relationships first. Think about how, why, and what kind of relationships you are hoping to engender. When reaching out for help or trade from others, don’t start out with what you’ve done for them in the past or what they owe you: just help them out. The favors will come back around in turn. Andre also added, “When I connect (to them), they can refer me to their friends easily so it’s not hard for me to get new clients”.

You can listen to the interview and find more information at

Price Of Business also wrote an article about this. Find it here.

Transcribe of the interview

Welcome back to Price Of Business, I am your host Kevin Price. Talking about you and your business, Andre Oentoro. He participated in our series of interviews at priceofbusiness.com. This one’s on businesses who have to pitch to CEOs. His company is called breadnbeyond, that’s bread ‘N’ beyond dot com. Andre, welcome to the program.

Hi Kevin! Its an honor to be here. Thanks for having me.

Tell me a little bit about yourself and your company.

Well, I founded Breadnbeyond in 2008. Breadnbeyond currently focuses on explainer video creation. If you don’t know what is an explainer video, it’s a short animation that easily explains a hard to grasp concept or idea.
We are located in Indonesia, precisely Surabaya. Currently there are 24 people in our office, and almost all of our clients are not from Indonesia, 60% to 70% of them are North American companies.
Our clients mostly are startups (by startups, I mean less than 5 million valuation), but we work with some of the big brands, as well as Fortune 500 companies.

Yeah. So you works with businesses of all sizes but it looks like small businesses or probably–well actually not really, I mean you’re all over the place: everything from small businesses up to a company as big as The World Bank!

Absolutely.

Well that’s nice. That’s incredible. Your company located where?

Corporately I am located in Indonesia.

Indonesia. You have offices in North America? I see that most of your clients are in North America.

Yes, that’s correct, but I haven’t have any office in North America.

Okay, interesting. So tell us a little bit about what you do and how it’s different from your competition.

Okay. So we are doing explainer videos, but mostly we are doing videos with startups. Most of them are internet technologies startups because I think in one week there can be about fifty startups in US. We are different from our competitors because most of our competitors like to work with big clients. We like to work with startups, because I can really connect to the C-level executives. They can refer me to their friends easily, so it’s not really hard for me to get new clients because of the referral.

Very good. Tell us about how you are able to penetrate and reach to C-level clients.

I think because they see our portfolio, they like what we do, and mostly because we are located in Indonesia, we can offer less expensive prices but great stuff.

Yeah, Andre thanks for being with us. Checkout his website: breadnbeyond, just like bread and beyond, but it’s bread “N” (the letter N) beyond dot com. To learn more about us, also you can read my interview with him over at priceofbusiness.com Thanks so much for being with us.

Thanks Kevin!

Alright, when we come back with much more for you, we do want to remind you the best content here shows up over there at USdailyreview.com. While there, like it on facebook, follow it on twitter.

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Galuh Pratiwi

In answering the grand question of how to live better and stay on creative side, GaL bring her intensely curious mind to suss out everything from creative content, critical thinking, relationship, starting business, brand marketing, and a wild array of other topics.

Testimonials

  • Excellent work. Very responsive and professional.

    Steven Dumosch, Mojowijo
  • Patient, good communicators, professional, creative and skillful. I'm based in Australia and Andre and his team are the best providers we've used from South East Asia (for anything). Bottom line is value for money is incredible.

    Alec Lynch, DesignCrowd
  • We were delighted to work with Bread N' Beyond. They did go beyond and exceeded our expectations and hopes. The staff was patient and flexible, always finding ways to meet our needs. Their fast turn around time is the new standard my partner and I use for getting things done. The process was smooth and easy and the end result is that the video is great. We are so happy to see our company's video bright and clear for all the world to enjoy. Thank you ever so much Bread N' Beyond!

    Beverly Aabjerg, Cleverling
  • I chose you because you were no fuss. NBD as we call it (no brain damage!). The delivery was perfect as a first timer, I cant fault what occurred. In terms of the end product, its what I wanted and the script review was brilliant and the end result perfect.

    Clint Twomey, myrewards.com.au
  • Working with the team at BreadnBeyond was a fantastic experience and achieved exactly what I was hoping for.. converting more visitors to trial users by explaining the product quickly and simply. They are super organised to work with, making it easy for someone who has not done this type of thing before, and provided updates at each step of the process.The final video was brilliant, exceeding my expectations. I’ll definitely be using the team again when it comes time to create explainers for my other products. All the best, and thanks again!

    Björn A. Forsberg, FORSBERG+two
  • Outstanding job! The provider understood exactly how to visualize our idea. The communication style was professional and effective.

    Maja Rovsing Falvo, KOOB - The Viking Game
  • Working with Breadnbeyond was great. They did everything asked, and each revision of the video improved upon the previous one. I will definitely be using this team for my next animation project.

    Four Leaf Technology
  • Bread n Beyond blew away all expectations, not only is their work phenomenal but their customer service and attentiveness should be a standard for every business.

    Ian Carnevale
  • Really liked your portfolio. Not just the quality, but the amount of work you've produced over the years. I was looking for a stable company with substantial experience in the industry to minimize my risk. Your about page resonated with me - I'm in a very similar situation as Andre was when he started BreadnBeyond.

    Edina Gardos, Point Blank Design
  • Bread n Beyond are a very talented team of web designers. They helped me design an ideal website and came up with some great ideas. I will definitely be using their services for all future design projects.

    Matthew Balf

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