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Interview with Price Of Business: How We Reach Out to Clients

The founder of Bread n’ Beyond, Andre Oentoro is an entrepreneur committed to creating simple, elegant products that endure. Price of Business’ host, Kevin Price is an award winning broadcast journalist and a syndicated columnist, business and technology writer for Huffington Post and some other media.

The Price of Business is the longest running show of its kind which air on Bloomberg’s Home in Houston, Business Talk 1110 AM KTEK. For the show, Kevin interviewed Andre about an often stressful issue in the startup world: pitching to the CEOs. Here Andre tells how he embrace success by using entirely different approaches to the open-ended challenge of starting (and maintaining) a business.

Entrepreneurship can be a rocky path, and it certainly doesn’t come with a handbook. In the interview Andre asked to address the topic of “Creative Values.” Why do we do what we do? How do we fight for our work? How do we get our voices heard? What does it actually mean to push things forward, to create entirely new communities and markets?

– You don’t need to live in North America to make an impact. Andre suggested that each part of the world needs entrepreneurs and creatives. Bread n’ Beyond is based in Indonesia, but around 70% of their clients are North American company.

– Be different. It’s hard to make an impact on the world while falling in line with everyone around you. It’s easy to categorize others, and it’s even easier to seek categorization ourselves. Andre try not to fall in these traps, he said, “Most of our competitor just like to work with big clients. We like to work with startups, because I can really connect (with them)”.

– Optimize for relationships first. Think about how, why, and what kind of relationships you are hoping to engender. When reaching out for help or trade from others, don’t start out with what you’ve done for them in the past or what they owe you: just help them out. The favors will come back around in turn. Andre also added, “When I connect (to them), they can refer me to their friends easily so it’s not hard for me to get new clients”.

You can listen to the interview and find more information at

Price Of Business also wrote an article about this. Find it here.

Transcribe of the interview

Welcome back to Price Of Business, I am your host Kevin Price. Talking about you and your business, Andre Oentoro. He participated in our series of interviews at priceofbusiness.com. This one’s on businesses who have to pitch to CEOs. His company is called breadnbeyond, that’s bread ‘N’ beyond dot com. Andre, welcome to the program.

Hi Kevin! Its an honor to be here. Thanks for having me.

Tell me a little bit about yourself and your company.

Well, I founded Breadnbeyond in 2008. Breadnbeyond currently focuses on explainer video creation. If you don’t know what is an explainer video, it’s a short animation that easily explains a hard to grasp concept or idea.
We are located in Indonesia, precisely Surabaya. Currently there are 24 people in our office, and almost all of our clients are not from Indonesia, 60% to 70% of them are North American companies.
Our clients mostly are startups (by startups, I mean less than 5 million valuation), but we work with some of the big brands, as well as Fortune 500 companies.

Yeah. So you works with businesses of all sizes but it looks like small businesses or probably–well actually not really, I mean you’re all over the place: everything from small businesses up to a company as big as The World Bank!

Absolutely.

Well that’s nice. That’s incredible. Your company located where?

Corporately I am located in Indonesia.

Indonesia. You have offices in North America? I see that most of your clients are in North America.

Yes, that’s correct, but I haven’t have any office in North America.

Okay, interesting. So tell us a little bit about what you do and how it’s different from your competition.

Okay. So we are doing explainer videos, but mostly we are doing videos with startups. Most of them are internet technologies startups because I think in one week there can be about fifty startups in US. We are different from our competitors because most of our competitors like to work with big clients. We like to work with startups, because I can really connect to the C-level executives. They can refer me to their friends easily, so it’s not really hard for me to get new clients because of the referral.

Very good. Tell us about how you are able to penetrate and reach to C-level clients.

I think because they see our portfolio, they like what we do, and mostly because we are located in Indonesia, we can offer less expensive prices but great stuff.

Yeah, Andre thanks for being with us. Checkout his website: breadnbeyond, just like bread and beyond, but it’s bread “N” (the letter N) beyond dot com. To learn more about us, also you can read my interview with him over at priceofbusiness.com Thanks so much for being with us.

Thanks Kevin!

Alright, when we come back with much more for you, we do want to remind you the best content here shows up over there at USdailyreview.com. While there, like it on facebook, follow it on twitter.

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Galuh Pratiwi

Galuh Pratiwi

In answering the grand question of how to live better and stay on creative side, GaL bring her intensely curious mind to suss out everything from creative content, critical thinking, relationship, starting business, brand marketing, and a wild array of other topics.

Testimonials

  • I have used various Elance contractors. I have seen both good and bad and Andre is GREAT! I've contracted him twice now and have been very pleased both times. Always finishes ahead of schedule. Great communicator. Very creative as well as adaptive to your wants.

    AngelFunder
  • Bread N' Beyond seemed to have a holistic solution for video creation (good animators, voice-over talent, and customer testimonials) that made me trust in the company's ability to deliver a professional solution. The value for the cost was really much greater than any company I spoke with during my initial search.

    Daniel Mason
  • Bread n Beyond are a very talented team of web designers. They helped me design an ideal website and came up with some great ideas. I will definitely be using their services for all future design projects.

    Matthew Balf
  • Produced great result within very short time frame! I was very pleased with your work, and appreciate the effort.

    Katie F
  • The videos turned out really great. Thank you for producing great content, we're very happy with the final videos and have already received great feedback on them!

    Arpad Barabas, Mobizou
  • Extremely satisfied with the service quality produced by Andre & his team. I am one of the people who wont get satisfied in first mockup. If you work with Bread n' Beyond, you will see that they are always ready to go an extra mile. I came with a limited budget to BreadnBeyond for a small logo design project - but in the end I found so much scope for expansion with them that I couldn't help but re-hire them to produce a higher quality output, each time. The designs are impeccable & they pay very minute attention to the details. This is the most important thing for me & I am glad that I found this team. Looking to re-hire them for all the future design projects. A++++ Service, highly recommended!

    Pushkar
  • Andre and team were a pleasure to work with! They did outstanding work and were very easy to communicate with! Highly recommended! Thanks again!

    Ramin Parsi, Bid Boldly
  • Andre is an excellent hire. Always on-time with work and extremely helpful in every situation. Our company needed someone we could rely on and Andre certainly filled that role. Knowledgeable, courteous, flexible and fast!

    Gabriel Kuo
  • We have asked Bread'n Beyond to create animations for a smart phone game we are developing. They have provided us with competitive price, great customer service and have delivered a superb product. More importantly, when, at one point is seemed that their chosen animator did not have the appropriate style, they changed the animator on our account to better suit what we needed before we even asked. I would HIGHLY recomend them and plan to work with them on other projects to come.

    Leo Novski
  • I have worked with Andre on a number of occassions, hiring him on behalf of a client. Andre not only produces high quality work on time and to budget, he also gets us! And by this I mean that he works well & is understanding of the needs and restrictions that come with working with non-techy, not for profits. Andre is happy to revisit work and offer advice even after he's received payment and the job has closed. I would have no hesitation in recommending Andre and Bread n' Beyond to anyone sourcing graphic design work.

    Emma Crabtree

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